Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Social Research
Nurbasari , Anny
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Factors Influencing Purchase Intention for Electric Motorcycles in Indonesia: An Integrated Theory of Planned Behavior–Technology Acceptance Model Approach Oktavianus Yusan, Budi; Susan, Marcellia; Nurbasari , Anny
Journal of Social Research Vol. 5 No. 4 (2026): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i4.3107

Abstract

This study examines Indonesian consumers' intention to purchase electric motorcycles by identifying the factors that influence it, using an integrated Theory of Planned Behavior (TPB)–Technology Acceptance Model (TAM) framework. A cross-sectional survey (n = 143) was conducted, and data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The measurement model showed acceptable reliability and validity. The findings revealed that attitude was the strongest direct predictor of purchase intention (? = .353), followed by subjective norms (? = .315) and perceived behavioral control (? = .214), explaining 54.7% of the variance in intention (R² = .547). Technology beliefs influenced intention indirectly through TPB pathways: perceived usefulness strongly predicted attitude (? = .709), while perceived ease of use positively predicted perceived behavioral control (? = .490), supporting both mediation effects. The model also demonstrated predictive relevance in cross-validation. Theoretically, the study extends TPB–TAM evidence to Indonesia's two-wheeler context by showing that TAM beliefs operate through attitude and control. Practically, the findings suggest three levers to raise purchase intention: quantified value communication (e.g., total cost of ownership, reliability, daily convenience), friction reduction (test rides, charging and service enablement), and social-proof activation (peer/community endorsement).
Co-Authors Marcellia Susan Oktavianus Yusan, Budi