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All Journal OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Pengabdian Masyarakat Bangsa
Puspita, Yunita Dwi
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Strategi Pengembangan dalam Upaya Meningkatkan Penjualan pada Distributor Bahan Bangunan CV.Maju Mapan Sejahtera Puspita, Yunita Dwi; Arija, Haifa Hannum; Patmasari, Eka Kurnia
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/oikos.v10i1.41316

Abstract

The growth of the construction sector has increased the demand for building materials and intensified competition among building material distributors. This condition requires companies to implement appropriate business development strategies to remain competitive and improve sales performance. This study aims to identify the strategies applied in the business development of CV. Maju Mapan Sejahtera as a building material distributor in responding to the increasingly competitive business environment in Batang Regency. This research employed a qualitative method with a case study approach. Data were collected through in-depth interviews and documentation involving the business owner, employees, and retail partners of CV. Maju Mapan Sejahtera. The collected data were analyzed using descriptive qualitative analysis through the SWOT framework to examine internal and external factors affecting the company. The results indicate that the company’s main strengths include service quality, competitive pricing, strong business relationships, and a strategic business location. The identified weaknesses are limited product brand variety and the lack of promotional activities. Business opportunities are supported by the continuous growth of construction activities in the region, while the primary threats arise from intense competition and price sensitivity among retail partners. SWOT-based business development strategies are essential to enhance competitiveness and ensure business sustainability.
Pemanfaatan Nasi Basi sebagai Sumber Mikroorganisme Lokal (MOL) di Desa Wlahar Kecamatan Rembang Kabupaten Purbalingga Rastuti, Undri; Zalfaan, Zaidan Naufal; Utami, Mutiara Dwi; Trisnawati, Heni; Shifa, Faadhillah Aliya; Khikmah, Mutiara Nur; Apriliansah, Fajar; Al Majid, Farhan; Puspita, Yunita Dwi; Gevano, Daiva Paundra; Aida, Farha Nur
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 12 (2026): Februari
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i12.4125

Abstract

Kegiatan Tim KKN UNSOED 2026 kepada Masyarakat Desa Wlahar ini bertujuan untuk memberikan edukasi kepada masyarakat Desa Wlahar mengenai pengelolaan sampah organik serta mengenalkan peluang ekonomi melalui pembuatan dan pengaplikasian biodekomposer alami dari sisa nasi. Metode yang digunakan adalah pendekatan partisipatif melalui sosialisasi dan pelatihan langsung di lapangan, di mana masyarakat terlibat aktif dalam proses pembuatan mikroorganisme lokal (MOL) menggunakan bahan seperti nasi sisa, air cucian beras, seresah bambu, dan molase. Hasil kegiatan menunjukkan bahwa masyarakat menunjukkan antusiasme tinggi dalam mempraktikkan pembuatan MOL yang ditandai dengan keberhasilan proses fermentasi yang menghasilkan aroma segar seperti tape dan warna cokelat cerah. Penggunaan biodekomposer ini terbukti efektif mempercepat proses dekomposisi limbah rumah tangga pada biopori dalam kurun waktu 10 hingga 15 hari. Program ini berhasil meningkatkan pemahaman dan keterampilan masyarakat dalam mengolah limbah menjadi produk aplikatif yang mendukung kemandirian ekonomi dan keberlanjutan lingkungan di Desa Wlahar.
Co-Authors Aida, Farha Nur Al Majid, Farhan Apriliansah, Fajar Arija, Haifa Hannum Gevano, Daiva Paundra Khikmah, Mutiara Nur Patmasari, Eka Kurnia Shifa, Faadhillah Aliya Trisnawati, Heni Undri Rastuti Utami, Mutiara Dwi Zalfaan, Zaidan Naufal