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All Journal ABDI SABHA (Jurnal Pengabdian kepada Masyarakat)
Muhammad , Zenab
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Religion Arts Humanities Education Social Sciences

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Interpersonal communication patterns between owner and employees in the management of UMKM MAN MUN in Gorontalo City Musa, Maman; Muhammad , Zenab; Fain Asmada, Nur; Ismail, Anes Yawati
ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Vol. 7 No. 1 (2026): Februari
Publisher : CERED Indonesia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/jas.v7i1.1527

Abstract

This study aims to analyze the patterns of interpersonal communication between the owner and employees in the management of UMKM Man Mun in Gorontalo City. The research employs a qualitative approach with a descriptive research type. Data were collected through semi-structured interviews, direct observation, and documentation. The informants in this study consisted of three individuals: one owner and two employees. The data analysis technique refers to the Miles and Huberman model, which includes data reduction, data display, and conclusion drawing. The results reveal that interpersonal communication within the organization is informal, direct, and familial. The owner provides instructions verbally and via short messages, while also showing concern for the personal situations of employees.
Co-Authors Fain Asmada, Nur Ismail, Anes Yawati Musa, Maman