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Brian Kalti Pranata
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Dentistry Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Veterinary

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Teknologi Live Streaming Agency" menjadi "Kapabilitas Inti dan Keunggulan Kompetitif Berkelanjutan Berbasis VRIO pada Live Streaming Agency PT Check Out Time (COT) Brian Kalti Pranata; Hamdi, Edi; Dimas Angga Negoro; Muhammad Dhafi Iskandar
INSOLOGI: Jurnal Sains dan Teknologi Vol. 4 No. 6 (2025): Desember 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/insologi.v4i6.6491

Abstract

This study aims to analyze PT COT's internal factors by identifying its strengths and weaknesses, as well as evaluating its resources and capabilities using a SWOT analysis and the VRIO framework. The research method used was a descriptive qualitative case study approach, with data collected through interviews, observations, and documentation studies. The results indicate that PT COT possesses key strengths in the form of high-quality studios and production equipment, data analytics technology (BICOT), a competent production team, a relevant KOL network, pricing flexibility, content creativity, and strategic partnerships with major brands. However, its weaknesses include limited access to marketplace platforms and low brand awareness. Therefore, the recommended strategy is to strengthen digital marketing to increase brand visibility, expand business partnerships, and continue investing in technology and human resource development. This study confirms that PT COT has a strong internal foundation to compete in the e-commerce live streaming industry, but further optimization is needed to build a sustainable competitive advantage.
Co-Authors Dimas Angga Negoro Edi Hamdi Muhammad Dhafi Iskandar