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All Journal Jurnal Manajemen Bisnis Krisnadwipayana
Nurhikmah
Kampus UNKRIS, Jatiwaringin Jakarta Timur
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP MINAT BELI PELANGGAN PT.GAJAH TUNGGAL, TBK Nurhikmah; Arry Dwi Syahputra
Jurnal Manajemen Bisnis Krisnadwipayana Vol 12 No 1 (2024): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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Abstract

To determine the influence of service quality and price on interest in purchasing customer PT. Gajah Tunggal, Tbk. The research method uses qualitative and quantitative descriptive analysis. The population in this study were customer PT. Gajah Tunggal, Tbk. in Bekasi City. Based on the guidelines for determining the number of samples according to Roscoe. The analytical method used is simultaneous and partially linear regression. Result the of service quality and price have a positive and significant effect on interest in purchasing customer PT. Gajah Tunggal, Tbk, both simultaneous and partially.
Co-Authors Arry Dwi Syahputra