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All Journal EKONOMIS : Journal of Economics and Business
Marleyn, Clara Juvita Indri
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Economics, Econometrics & Finance

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Pengaruh Tingkat Suku Bunga Kredit, Prosedur Kredit, Kualitas Pelayanan dan Literasi Keuangan Terhadap Keputusan Pengambilan Kredit Konsumtif di PT. Bank Pembangunan Daerah (BPD) Papua Cabang Waisai Kabupaten Raja Ampat Marleyn, Clara Juvita Indri; Wijaya, Erric; Muchlis, Muchlis; Haryanti, Enny
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2754

Abstract

This study aims to analyze the influence of credit interest rates, credit procedures, service quality, and financial literacy on consumer credit decisions at PT. Regional Development Bank Papua, Waisai Branch, Raja Ampat Regency. The study used a quantitative approach with a survey method of customers with Civil Servant and Government Employees with Work Agreements status in Waisai City. Data were collected through an online questionnaire using Google Forms and analyzed using Structural Equation Modeling (SEM) techniques. The results showed that interest rates, credit procedures, service quality, and financial literacy had a significant positive effect on consumer credit decisions. These findings emphasize the importance of setting competitive interest rates, simple credit procedures, quality service, and improving customer financial literacy to encourage credit decisions.
Co-Authors Erric Wijaya, Erric Haryanti, Enny Muchlis Muchlis