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All Journal Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Althafa A. Mu'min
UPN "Veteran" Jawa Timur
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Engineering Public Health Social Sciences

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MSME Development and Assistance Through Business Digitalization for Pawon Enak MSMEs in Medokan Ayu Village: Pengembangan Dan Pendampingan UMKM Melalui Digitalisasi Usaha Untuk UMKM Pawon Enak di Kelurahan Medokan Ayu Althafa A. Mu'min; Rusdi Hidayat Nugroho
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol. 7 No. 3 (2023): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : DPD Jatim Perkumpulan Dosen Indonesia Semesta

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Abstract

This article is a form of community service through the KKN-T program which aims to help develop Pawon Enak MSMEs in Medokan Ayu Village, Rungkut District, Surabaya City. The problem that exists is a lack of understanding regarding the use and utilization of digital marketing. The method used is problem identification, digital marketing assistance, and a product rebranding process. The activities took the form of creating social media and a new logo for UMKM Pawon Enak. It is hoped that the results of the community service program for developing MSMEs through business digitalization can make businesses better and develop.
Co-Authors Rusdi Hidayat Nugroho