Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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All Journal Lentera:Indonesian Journal of Multidisciplinary Islamic Studies
Hasan Sazali
Universitas Islam Negeri Sumatera Utara, Indonesia
Religion Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Optimizing Community Potential in Religion and Culture-Based Tourism Communication in Langkat Regency Mahardhika Sastra Nasution; Hasan Sazali; Irma Yusriani Simamora
Lentera: Indonesian Journal of Multidisciplinary Islamic Studies Vol 7 No 2 (2025): Lentera: Indonesian Journal of Multidisciplinary Islamic Studies
Publisher : Program Pascasarjana IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/lentera.v7i1.14345

Abstract

The development of religion and culture-based tourism in Langkat Regency positions the community as the primary actor in creating authentic tourism experiences. The attractiveness of a destination is determined not only by its natural or cultural heritage, but also by the quality of interactions between tourists and local residents. This study aims to describe the development of community potential, forms of tourism communication, and the image and optimization of the community's role in religion- and culture-based tourism in Langkat. The study used a qualitative descriptive method through the collection of field data and related literature. The results indicate that local communities play a significant role as the primary drivers in destination development, particularly in religious tourism areas. The developing tourism communication pattern remains traditional through informal channels, primarily word-of-mouth. In the Besilam region, the dissemination of tourism information relies heavily on the social networks of religious orders, religious leaders, and the local community. To optimize community potential sustainably, strategic collaboration is necessary between the local government, religious leaders, tourism managers, and the community. This synergy is crucial for building tourism governance that not only boosts the economy but also preserves local religious and cultural values. 
Religious and Cultural Identity in Political Communication on Social Media in the 2024 Regent Elections in Batubara Regency Baharuddin; Hasan Sazali; Anang Anas Azhar
Lentera: Indonesian Journal of Multidisciplinary Islamic Studies Vol 7 No 2 (2025): Lentera: Indonesian Journal of Multidisciplinary Islamic Studies
Publisher : Program Pascasarjana IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/lentera.v7i1.14388

Abstract

The 2024 Batubara Regency Regent Election highlighted the use of religious and cultural identity-based political communication in digital spaces, particularly social media. This article aims to analyze the forms, strategies, and impacts of identity political communication constructed by political actors in the contest. Using a critical phenomenological approach and digital content analysis, this study explores how symbols, narratives, and representations of religious and cultural identity are produced, disseminated, and received by the multi-ethnic, predominantly Muslim community of Batubara. The results reveal three main patterns: (1) the use of religious symbols for the moral legitimacy of candidates; (2) the affirmation of local cultural identity as an emotional connection with voters; and (3) the representation of ethnic identity that is sometimes exploited in negative campaigns. Social media, such as Facebook, Instagram, and TikTok, have become primary platforms for the dissemination of identity narratives through hashtags, visual content, and short videos. This study also found a dual impact of identity politics, strengthening the consolidation of support but also causing emotional polarization and social fragmentation. These findings emphasize the importance of identity politics in the Batubara contest, as well as the need to improve political and digital literacy to minimize its negative impacts.
Co-Authors Anang Anas Azhar Baharuddin Irma Yusriani Simamora Mahardhika Sastra Nasution