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Suziana
Universitas Andalas
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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UPAYA MENINGKATKAN HALAL ADOPTION PADA TENUN SONGKET ETNIK LOKAL PANDAI SIKEK Resti Purnama Dewi; Ratni Prima Lita; Suziana; Meuthia; Dewi Yuliana Rahmi; Laura Amelia Triani
Journal Publicuho Vol. 7 No. 3 (2024): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i3.544

Abstract

The rapid transition of the global halal fashion industry may require a series of innovations and adaptations in the MSMEs sector. Therefore, technology adoption and organizational openness to change are the main challenges for stakeholders. This study was conducted to examine and analyze the effects of technology, organization, and an increasingly competitive environment on halal adoption in the MSME weaving sector. By using a purposive sampling technique with certain criteria, as many as 30 MSMEs owners or members were obtained to contribute and respond to the research questionnaire, and then those responses were analyzed through the Structural equation model technique with Smart-PLS software's latest version. Results stated that halal adoption in the MSMEs weaving sector is not affected by technological and organizational aspects, it is due to a lack of openness to accept the changes, then most of the actors also thought that halal adoption didn’t provide value-added. Therefore, the motivation for human resource development and technology utilization was also low. Halal adoption is significantly affected by environmental aspects. External pressures such as market demand and government regulations will force weaving MSME actors to adapt to the changes for business sustainability and maintaining national fashion cultural heritage.
PENGARUH LIFESTYLE DAN LOCAL FOOD TERHADAP PEMILIHAN DESTINASI WISATA DI KOTA BUKITTINGGI Suci Agusti Wulandari; Verinita; Suziana
Journal Publicuho Vol. 8 No. 3 (2025): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i3.834

Abstract

This study aims to analyse the influence of lifestyle and local food on the selection of Bukittinggi as a tourist destination. The research employs Structural Equation Modelling (SEM) using SmartPLS 4.0 software with a sample of 213 domestic tourists from outside West Sumatra Province and not of Minangkabau ethnicity. The results show that both lifestyle and local food significantly influence the selection of a tourist destination. In other words, a destination is more likely to be chosen when there is alignment between tourists' lifestyles and the destination’s characteristics, along with authentic and accessible local food offerings. Therefore, it is necessary to develop innovative promotional strategies and improve the quality of local food presentation to increase tourist interest in visiting Bukittinggi and recommending it to others.
EFEKTIVITAS STORYTELLING MARKETING DAN KUALITAS PELAYANAN TERHADAP PURCHASE DECISION DENGAN TRUST SEBAGAI VARIABEL MEDIASI (Pada Survey Pelanggan Indihome Kota Padang) Rezky Mulia Armus; Eri Besra; Suziana
Journal Publicuho Vol. 8 No. 3 (2025): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i3.859

Abstract

This study aims to analyse the effect of storytelling marketing and service quality on purchase decisions with trust as a mediating variable among IndiHome customers in Padang City. The study employed purposive sampling with a total sample of 195 respondents who had subscribed to IndiHome for at least 6 months. Data analysis was conducted using the Structural Equation Modelling (SEM) method based on Partial Least Square (PLS) with the assistance of SmartPLS 4.0 software. The results show that storytelling marketing does not have a significant effect on purchase decisions. Conversely, service quality has a positive and significant effect on purchase decisions. Furthermore, both storytelling marketing and service quality have a positive and significant effect on trust. Trust also has a positive and significant impact on purchase decisions, mediating the influence of storytelling marketing and service quality on these decisions. The coefficient of determination (R²) value for the trust variable is 0.683, which means that 68.3% of the variation in trust can be explained by storytelling marketing and service quality. Meanwhile, the R² value for subscription decisions is 0.677, which means that 67.7% of the variation in subscription decisions can be explained by storytelling marketing, service quality, and trust. The remaining 32.3% is explained by other factors outside the scope of this study.
Co-Authors Dewi Yuliana Rahmi Elsa Felina Effendi, Eri Besra Laura Amelia Triani Meuthia Ratni Prima Lita Resti Purnama Dewi Rezky Mulia Armus Suci Agusti Wulandari Verinita, Verinita