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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Hilirisasi IPTEKS (JHI) Buletin Ilmiah Nagari Membangun Journal Publicuho
Laura Amelia Triani
Universitas Andalas
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Veterinary Other

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A Study about Customer Relationship Quality among Kopi Kenangan Consumers in Indonesia Ratni Prima Lita; Laura Amelia Triani; Husnul Khatimah
Jurnal Manajemen dan Kewirausahaan Vol. 13 No. 2 (2025): Desember 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v13i2.16400

Abstract

The coffee shop industry in Indonesia is growing rapidly due to the wide availability of coffee and high domestic demand. However, leading brand Kopi Kenangan faces strong competition from both local and international players, resulting in a decline in brand index and fluctuating sales. Building strong customer relationships through visual branding, especially the brand logo, becomes important. This study examines how brand logo benefits influence customer relationship quality, with brand stereotypes as a mediating variable. A quantitative approach with purposive sampling was applied to select 200 respondents who had purchased Kopi Kenangan products within the past three months. Data were collected through an online questionnaire and analyzed using the structural equation modelling technique. The results indicate that aesthetic and self-expressive benefits positively affect warmth and competence stereotypes. These stereotypes, in turn, significantly improve trust, satisfaction, and commitment, although the mediation effect is consistent only for aesthetic benefits. The findings suggest that companies should ensure consistent and visible logo use across marketing channels to strengthen brand stereotypes and enhance long-term customer relationships.
PENINGKATAN EFISIENSI KEUANGAN DAN BISNIS ECOPRINT EIKORA MELALUI PELATIHAN DAN PENDAMPINGAN DI PADANG PANJANG Rayna Kartika; Sanda Patrisia Komalasari; Laura Amelia Triani; Rahma Dini Putri; Naila Nurul Afifah; Andes Setia; Fhirasa Istivani
BULETIN ILMIAH NAGARI MEMBANGUN Vol. 8 No. 1 (2025)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bina.v8i1.714

Abstract

The objective of this activity is to improve the financial management efficiency of UMKM Ekoprint Eikora in Padang Panjang, West Sumatra, through comprehensive training and assistance related to financial management. The main focus is to help partners create more structured financial records, prepare annual budgets, and improve understanding of effective financial management to support the business's stability and sustainability. The methods used include intensive training in daily transaction recording, financial reporting, and operational budget planning. Mentoring is carried out directly through discussions, simulations, and evaluations to ensure optimal understanding in applying a better financial system. The results show that UMKM Eikora successfully improved the efficiency of financial recordkeeping, which was previously done manually, to become more systematic and digital-based. The preparation of the annual operational budget was successfully implemented with better cost control indicators, and the financial team’s ability to understand and use financial reports for business decision-making also significantly improved. This step supports more effective financial management, enhances business stability, and strengthens competitiveness in the market. The conclusion of this activity is that training and assistance in financial management have a positive impact on the efficiency and sustainability of UMKM Eikora. Recommendations for sustainability include further training in financial analysis and regular monitoring of the implementation of the financial system.
UPAYA MENINGKATKAN HALAL ADOPTION PADA TENUN SONGKET ETNIK LOKAL PANDAI SIKEK Resti Purnama Dewi; Ratni Prima Lita; Suziana; Meuthia; Dewi Yuliana Rahmi; Laura Amelia Triani
Journal Publicuho Vol. 7 No. 3 (2024): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i3.544

Abstract

The rapid transition of the global halal fashion industry may require a series of innovations and adaptations in the MSMEs sector. Therefore, technology adoption and organizational openness to change are the main challenges for stakeholders. This study was conducted to examine and analyze the effects of technology, organization, and an increasingly competitive environment on halal adoption in the MSME weaving sector. By using a purposive sampling technique with certain criteria, as many as 30 MSMEs owners or members were obtained to contribute and respond to the research questionnaire, and then those responses were analyzed through the Structural equation model technique with Smart-PLS software's latest version. Results stated that halal adoption in the MSMEs weaving sector is not affected by technological and organizational aspects, it is due to a lack of openness to accept the changes, then most of the actors also thought that halal adoption didn’t provide value-added. Therefore, the motivation for human resource development and technology utilization was also low. Halal adoption is significantly affected by environmental aspects. External pressures such as market demand and government regulations will force weaving MSME actors to adapt to the changes for business sustainability and maintaining national fashion cultural heritage.
PENGEMBANGAN DAN INOVASI DESAIN MOTIF DAN TENUN SOCIAL MEDIA MARKETING DALAM RANGKA MENINGKATKAN KOMERSIALISASI USAHA BANUN SONGKET DI KABUPATEN SOLOK Ratni Prima Lita; Laura Amelia Triani; Rita Rahayu; Eri Besra; Budi Rahmadya; Rida Rahim; Suziana Suziana; Yanti Yanti; Verni Juita; Verinita Verinita; Desyetti Desyetti; Wardah Awwalin Ikhsaniah Saldi; Husnul Khatimah; Yaza Fitria; Bima Satria Wahyudi; Alfin Kurniawan
Jurnal Hilirisasi IPTEKS Vol. 8 No. 3 (2025)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v8i3.888

Abstract

Banun Songket Enterprise is a Minangkabau weaving business group located in Solok Regency. Despite its strong potential, the enterprise continues to face several obstacles, particularly in terms of limited motif design variations and the relatively low utilization of social media platforms for promotional purposes. This community service program aimed to enhance product competitiveness through the creation of more attractive motifs, the use of digital design to accelerate production, and the optimization of social media marketing to expand market reach beyond the local area. The activities were realized through a combination of intensive training and ongoing business mentoring. Training was conducted over two days, while personalized business consultations were held over six months in six sessions. Outcomes were assessed through three stages: socialization and licensing, implementation (including motif design training, digital design, and social media marketing assistance), and monitoring and evaluation. The program successfully produced three new motifs with more appealing designs and established professional Instagram and TikTok accounts for Banun Songket. Both management and artisans showed high enthusiasm throughout the activities. However, challenges remain in ensuring continuous practice for digital motif design and maintaining consistent social media content due to the artisans’ busy schedules in fulfilling weaving orders. Future programs are expected to continue with support from Universitas Andalas and the Solok Regency Government.
Co-Authors Alfin Kurniawan Andes Setia Bima Satria Wahyudi Budi Rahmadya Desyetti Desyetti Dewi Yuliana Rahmi Eri Besra Fhirasa Istivani Husnul Khatimah Husnul Khatimah Meuthia Naila Nurul Afifah Rahma Dini Putri Ratni Prima Lita Ratni Prima Lita Rayna Kartika, Rayna Resti Purnama Dewi Rida Rahim Rita Rahayu Sanda Patrisia Komalasari Suziana Suziana Suziana Verinita Verinita Verni Juita Wardah Awwalin Ikhsaniah Saldi Yanti Yanti Yaza Fitria