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All Journal PERADABAN JOURNAL of ECONOMIC and BUSINESS Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang
Eryanti K, Ade Vidya
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PERAN KEWIRAUSAHAAN DALAM PEMBERDAYAAN EKONOMI MASYARAKAT MELALUI PENGEMBANGAN UMKM Sachrir, Muh Irshan; Eryanti K, Ade Vidya
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 5 No 1 (2026): hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v5i1.363

Abstract

Community economic empowerment is an important effort to improve the welfare and independence of society. Micro, Small, and Medium Enterprises have a strategic role in supporting economic growth and creating employment opportunities for the community. However, the development of these enterprises still faces several challenges such as limited access to capital, low managerial capacity, and limited utilization of technology. This study aims to analyze the role of entrepreneurship in community economic empowerment through the development of Micro, Small, and Medium Enterprises. This research uses a qualitative approach with a descriptive method. The research data were obtained through observation, interviews, and documentation involving Micro, Small, and Medium Enterprise actors and related stakeholders in community business development. The results show that entrepreneurship plays an important role in improving business capacity, creating product innovation, and expanding market opportunities. The development of Micro, Small, and Medium Enterprises also has a positive impact on increasing community income, creating employment opportunities, and strengthening local economic activities. Therefore, strengthening entrepreneurial capacity and sustainable policy support are essential factors in promoting community economic empowerment through the development of Micro, Small, and Medium Enterprises.  
Transformasi Digital UMKM di Kota Makassar: Analisis Faktor Teknologi, Organisasi, dan Lingkungan Berdasarkan Kerangka TOE Sachrir, Muh. Irshan; Anas, Agung Muliaman; Eryanti K, Ade Vidya; Dwiyanti, Dwiyanti
Peradaban Journal of Economic and Business Vol. 5 No. 1 (2026): In Progress
Publisher : Pustaka Peradaban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59001/pjeb.v5i1.816

Abstract

The development of digital technology has driven transformations in the operational and marketing strategies of Micro, Small, and Medium Enterprises (MSMEs), including in Makassar City as one of the major trading centers in eastern Indonesia. This study aims to analyze the challenges and opportunities of MSME digitalization in Makassar through an integrative literature review approach using the Technology–Organization–Environment (TOE) framework. The research data were obtained from various national and international journal publications relevant to the topics of digital transformation and MSME development. The synthesis of the literature indicates that the success of MSME digitalization is influenced by the interaction between technological readiness, organizational capabilities, and supportive environmental policies. The findings highlight the importance of harmonizing internal and external factors to support the digital transformation of MSMEs in Makassar, while also providing strategic implications for local governments and stakeholders in designing more contextual and sustainable MSME digitalization policies. Perkembangan teknologi digital telah mendorong transformasi operasional dan pemasaran Usaha Mikro, Kecil, dan Menengah (UMKM), termasuk di Kota Makassar sebagai pusat perdagangan di kawasan timur Indonesia. Transformasi digital membuka peluang perluasan pasar dan peningkatan efisiensi usaha, namun juga menghadirkan tantangan struktural dan kultural bagi pelaku UMKM lokal. Artikel ini bertujuan untuk menganalisis secara konseptual tantangan dan peluang digitalisasi UMKM di Kota Makassar melalui pendekatan studi literatur dengan menggunakan kerangka Technology–Organization–Environment (TOE). Data dikumpulkan dari jurnal nasional dan internasional bereputasi serta publikasi relevan yang membahas digitalisasi, e-commerce, dan inklusi keuangan UMKM. Hasil sintesis menunjukkan bahwa peluang utama digitalisasi meliputi perluasan akses pasar berbasis platform bold, peningkatan efisiensi operasional melalui aplikasi bisnis digital, serta penguatan inklusi keuangan berbasis fintech. Di sisi lain, tantangan yang dominan mencakup rendahnya literasi digital, keterbatasan kapasitas manajerial dan investasi teknologi, hambatan regulasi dan pembiayaan, serta resistensi organisasi terhadap perubahan. Temuan ini menegaskan bahwa keberhasilan transformasi UMKM digital di Makassar bergantung pada kesiapan integrasi internal, dukungan kebijakan daerah, dan penguatan ekosistem digital yang kolaboratif. Artikel ini memberikan kesan strategis bagi pemerintah daerah dan pemangku kepentingan dalam merancang kebijakan digitalisasi UMKM yang inklusif dan berkelanjutan.
Co-Authors Anas, Agung Muliaman Dwiyanti Dwiyanti, Dwiyanti Sachrir, Muh Irshan Sachrir, Muh. Irshan