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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Budimas : Jurnal Pengabdian Masyarakat
Muh. Irshan Sachrir
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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BAGAIMANA STRATEGI PEMASARAN BERPENGARUH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA USAHA JAGUNG REBUS Muh. Irshan Sachrir; Mustari Mustari; Muh. Ihsan Said Ahmad; Muhammad Dinar; Muhammad Hasan
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.342 KB) | DOI: 10.34308/eqien.v10i2.588

Abstract

Tujuan dari penelitian ini adalah untuk melihat bagaimana strategi pemasaran yang meliputi strategi produk, strategi harga, strategi lokasi, dan strategi promosi mempengaruhi keputusan pembelian pemilik perusahaan tongkol jagung di Kabupaten Takalar. Penelitian ini termasuk dalam wilayah penelitian deskriptif kuantitatif. Pengumpulan data dilakukan dengan observasi, wawancara, dan penyebaran kuesioner kepada 100 konsumen yang dipilih secara acak. Penelitian ini berfokus pada pembeli jagung matang di Kabupaten Takalar. Statistik deskriptif dan inferensial digunakan dalam analisis data. Hasil penelitian menunjukkan bahwa strategi pemasaran ditinjau dari strategi produk, strategi harga, strategi lokasi, dan strategi promosi secara parsial dan simultan berpengaruh terhadap keputusan pembelian jagung rebus di Kabupaten Takalar. Hal ini menunjukkan bahwa semakin besar kuantitas keputusan pembelian konsumen, semakin strategis lokasi usaha dan kemudahan akses usaha, semakin murah harga, dan semakin sering promosi.
PELATIHAN ANALISIS DATA KUANTITATIF DENGAN SOFTWARE SPSS SEBAGAI PENINGKATAN KETERAMPILAN OLAH DATA MAHASISWA UIN PALOPO Erwin; Fasiha; Muh. Irshan Sachrir; Andi Nur Wahyuningsih; Hafid Sumarwadji
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 3 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i3.18113

Abstract

This community service program aims to improve the understanding and skills of quantitative data analysis at UIN Palopo students through quantitative data analysis training using SPSS software. The community service method used is participatory action, a method that places the community, especially students, in an empowerment program to solve the problems they face. This community service program is conducted in three stages: 1) the planning stage, which includes determining the community service target, determining the training topic, and determining the materials and tools used during the service. The second stage, implementation, includes SPSS application installation, an introduction to the application, in-depth material delivery, hands-on practice using SPSS, data processing and interpretation, and discussion sessions. The third stage, evaluation and monitoring, includes material evaluation, discussion sessions, and mentoring outside of the training. With an interactive and enjoyable approach, students master the theory and practice of using SPSS. This demonstrates that with ongoing training programs, students' data processing and analysis skills can develop rapidly, especially in applying SPSS for research and future careers.
Co-Authors Andi Nur Wahyuningsih Erwin Fasiha Hafid Sumarwadji Muh. Ihsan Said Ahmad MUHAMMAD DINAR Muhammad Hasan Mustari Mustari