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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Budimas : Jurnal Pengabdian Masyarakat Jurnal Multidisiplin Madani (MUDIMA) PERADABAN JOURNAL of ECONOMIC and BUSINESS Journal Online Manajemen ELPEI (JOMEL) International Education Trend Issues Jurnal Pallangga Praja
Muh. Irshan Sachrir
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Religion Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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BAGAIMANA STRATEGI PEMASARAN BERPENGARUH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA USAHA JAGUNG REBUS Muh. Irshan Sachrir; Mustari Mustari; Muh. Ihsan Said Ahmad; Muhammad Dinar; Muhammad Hasan
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.342 KB) | DOI: 10.34308/eqien.v10i2.588

Abstract

Tujuan dari penelitian ini adalah untuk melihat bagaimana strategi pemasaran yang meliputi strategi produk, strategi harga, strategi lokasi, dan strategi promosi mempengaruhi keputusan pembelian pemilik perusahaan tongkol jagung di Kabupaten Takalar. Penelitian ini termasuk dalam wilayah penelitian deskriptif kuantitatif. Pengumpulan data dilakukan dengan observasi, wawancara, dan penyebaran kuesioner kepada 100 konsumen yang dipilih secara acak. Penelitian ini berfokus pada pembeli jagung matang di Kabupaten Takalar. Statistik deskriptif dan inferensial digunakan dalam analisis data. Hasil penelitian menunjukkan bahwa strategi pemasaran ditinjau dari strategi produk, strategi harga, strategi lokasi, dan strategi promosi secara parsial dan simultan berpengaruh terhadap keputusan pembelian jagung rebus di Kabupaten Takalar. Hal ini menunjukkan bahwa semakin besar kuantitas keputusan pembelian konsumen, semakin strategis lokasi usaha dan kemudahan akses usaha, semakin murah harga, dan semakin sering promosi.
The Influence of Entrepreneurship Digitalization and Literacy Strategies on the Ability of MSMES After Surviving the Middle of the Covid-19 Pandemi in Makassar City Muh. Irshan Sachrir; Nasikh; Grisva Agustin
Jurnal Multidisiplin Madani Vol. 2 No. 12 (2022): December 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v2i12.2096

Abstract

This study is designed to see the effect of the independent variables, namely digitalization strategy and entrepreneurial literacy, on the dependent variable, namely the ability of MSMEs to survive in the midst of the COVID-19 pandemic, both directly and indirectly.  This research was conducted using a quantitative approach, and was designed as an explanatory study.  Respondents who are the subject of research are MSME actors in Makassar City.  The sampling technique applied is non-probability sampling using the qouta sampling method by determining the number of respondents as many as 30 people.  The analytical method used is multiple regression analysis with the help of an analytical tool, namely IBM SPSS version 25. The results of this study indicate that (1) the digitization strategy does not have a positive and partially significant effect on the ability of MSMEs to survive in the midst of the COVID-19 pandemic; (2) entrepreneurial literacy does not have a positive and significant effect partially on the survival ability of MSMEs in the midst of the COVID-19 pandemic;  and (3) digitalization strategies and entrepreneurial literacy do not simultaneously have a positive and significant effect on the ability of MSMEs to survive amid the COVID-19 pandemic
The Effect Of Economic Learning Outcomes And Economic Expectations On The Economic Independence Of Generation Z Individuals Through Moderation Of Financial Intelligence : Study On Economic Education Students At Makassar State University Sachrir, Muh Irshan; Wahjoedi, Wahjoedi; Mukhlis, Imam
International Education Trend Issues Vol. 1 No. 2 (2023): International Education Trend Issue
Publisher : PT. BATARI EDU CALYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ieti.v1i3.332

Abstract

Technological advances and the rapid flow of information through the internet have affected the lives of generation Z, one of which is the change in consumptive attitudes that are increasing. However, some of Generation Z still have a very low awareness of digital literacy. The results of economic learning are seen to be able to determine the economic expectations of generation Z and be able to foster financial intelligence in economic independence. This study aims to investigate the effect of economic learning outcomes and economic expectations on Economic Independence in generation Z, with financial intelligence as a moderating factor. This type of research is quantitative research with a descriptive approach and uses a questionnaire as a data source. The sampling method used was Proportionate Stratified Random Sampling, and the number of samples obtained was 77 students at Makassar State University. The data analysis used in this study is the PLS method through SmartPLS software and inferential statistical analysis using the warpPLS version 4.0 program. The results showed that economic expectations and financial intelligence have a positive and significant influence on Economic Independence, while economic learning outcomes do not have a significant effect. The findings provide important insights into the factors that influence generation Z's economic independence and the implications for the development of economic literacy
Sportstagram & Tiktok Athletic: FOMO Dan Lifestyle Digital Terhadap Self-Representation Melalui Aktivitas Olahraga Di Media Sosial Sandira, Nur Fadilah Ayu; Sachrir, Muh. Irshan; Sarah, Nulthazam; Arifin Bando, Ushwa Dwi Masrurah
Jurnal Online Manajemen ELPEI Vol 5 No 2 (2025)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v5i2.452

Abstract

Social media has changed the way individuals construct self-image, particularly through posts about physical activities such as exercise. This study aims to analyze the influence of Fear of Missing Out (FOMO) and lifestyle on self-representation on social media, with exercise activity as a mediating variable. This study used a quantitative, explanatory approach and involved 200 respondents from Generation Z and millennials who actively share exercise activities on Instagram and TikTok. Data analysis was conducted using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The results show that FOMO has no direct influence on self-representation, but does have an indirect influence through exercise activity. Conversely, lifestyle has both direct and indirect effects on self-representation. Exercise activity proved to be a significant mediator in shaping digital self-image. These findings confirm that self-representation on social media is not only driven by social pressures such as FOMO, but also by engagement in meaningful, real-life activities. This research contributes to the study of digital consumer behavior, as well as practical implications for lifestyle and community-based marketing strategies.
PELATIHAN ANALISIS DATA KUANTITATIF DENGAN SOFTWARE SPSS SEBAGAI PENINGKATAN KETERAMPILAN OLAH DATA MAHASISWA UIN PALOPO Erwin; Fasiha; Muh. Irshan Sachrir; Andi Nur Wahyuningsih; Hafid Sumarwadji
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 3 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i3.18113

Abstract

This community service program aims to improve the understanding and skills of quantitative data analysis at UIN Palopo students through quantitative data analysis training using SPSS software. The community service method used is participatory action, a method that places the community, especially students, in an empowerment program to solve the problems they face. This community service program is conducted in three stages: 1) the planning stage, which includes determining the community service target, determining the training topic, and determining the materials and tools used during the service. The second stage, implementation, includes SPSS application installation, an introduction to the application, in-depth material delivery, hands-on practice using SPSS, data processing and interpretation, and discussion sessions. The third stage, evaluation and monitoring, includes material evaluation, discussion sessions, and mentoring outside of the training. With an interactive and enjoyable approach, students master the theory and practice of using SPSS. This demonstrates that with ongoing training programs, students' data processing and analysis skills can develop rapidly, especially in applying SPSS for research and future careers.
Entrepreneurship Education as an Investment in Human Resources for Long-Term Economic Development Sachrir, Muh Irshan
Jurnal Pallangga Praja (JPP) Vol. 7 No. 2 (2025): Oktober
Publisher : Institut Pemerintahan Dalam Negeri Kampus Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Entrepreneurship education plays a strategic role in developing human resources (HR) that are adaptive, creative, and competitive, making it an important instrument for long-term economic development. This article aims to analyze the interrelation between entrepreneurship education, HR investment, and long-term economic development through a literature review approach. Research data were collected using documentation techniques, by examining indexed international journal articles, academic books, and oficial reports from international institutions. The findings indicate that entrepreneurship education serves as a foundation for building entrepreneurial competencies, which subsequently encourages greater investment in HR through education, training, health, and financial literacy. Such investment produces competitive, productive, and adaptive HR, thereby contributing to sustainable long-term economic development. The novelty of this study lies in the development of an integrative conceptual framework that connects entrepreneurship education, HR investment, and long-term economic development in the context of developing countries.
Transformasi Digital UMKM di Kota Makassar: Analisis Faktor Teknologi, Organisasi, dan Lingkungan Berdasarkan Kerangka TOE Muh. Irshan Sachrir; Agung Muliaman Anas; Ade Vidya Eryanti K; Dwiyanti Dwiyanti
Peradaban Journal of Economic and Business Vol. 5 No. 1 (2026)
Publisher : Pustaka Peradaban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59001/pjeb.v5i1.816

Abstract

The development of digital technology has driven transformations in the operational and marketing strategies of Micro, Small, and Medium Enterprises (MSMEs), including in Makassar City as one of the major trading centers in eastern Indonesia. This study aims to analyze the challenges and opportunities of MSME digitalization in Makassar through an integrative literature review approach using the Technology–Organization–Environment (TOE) framework. The research data were obtained from various national and international journal publications relevant to the topics of digital transformation and MSME development. The synthesis of the literature indicates that the success of MSME digitalization is influenced by the interaction between technological readiness, organizational capabilities, and supportive environmental policies. The findings highlight the importance of harmonizing internal and external factors to support the digital transformation of MSMEs in Makassar, while also providing strategic implications for local governments and stakeholders in designing more contextual and sustainable MSME digitalization policies. Perkembangan teknologi digital telah mendorong transformasi operasional dan pemasaran Usaha Mikro, Kecil, dan Menengah (UMKM), termasuk di Kota Makassar sebagai pusat perdagangan di kawasan timur Indonesia. Transformasi digital membuka peluang perluasan pasar dan peningkatan efisiensi usaha, namun juga menghadirkan tantangan struktural dan kultural bagi pelaku UMKM lokal. Artikel ini bertujuan untuk menganalisis secara konseptual tantangan dan peluang digitalisasi UMKM di Kota Makassar melalui pendekatan studi literatur dengan menggunakan kerangka Technology–Organization–Environment (TOE). Data dikumpulkan dari jurnal nasional dan internasional bereputasi serta publikasi relevan yang membahas digitalisasi, e-commerce, dan inklusi keuangan UMKM. Hasil sintesis menunjukkan bahwa peluang utama digitalisasi meliputi perluasan akses pasar berbasis platform bold, peningkatan efisiensi operasional melalui aplikasi bisnis digital, serta penguatan inklusi keuangan berbasis fintech. Di sisi lain, tantangan yang dominan mencakup rendahnya literasi digital, keterbatasan kapasitas manajerial dan investasi teknologi, hambatan regulasi dan pembiayaan, serta resistensi organisasi terhadap perubahan. Temuan ini menegaskan bahwa keberhasilan transformasi UMKM digital di Makassar bergantung pada kesiapan integrasi internal, dukungan kebijakan daerah, dan penguatan ekosistem digital yang kolaboratif. Artikel ini memberikan kesan strategis bagi pemerintah daerah dan pemangku kepentingan dalam merancang kebijakan digitalisasi UMKM yang inklusif dan berkelanjutan.
Co-Authors Ade Vidya Eryanti K Agung Muliaman Anas Andi Nur Wahyuningsih Arifin Bando, Ushwa Dwi Masrurah Dwiyanti Dwiyanti Erwin Fasiha Grisva Agustin Hafid Sumarwadji Imam Mukhlis Muh. Ihsan Said Ahmad MUHAMMAD DINAR Muhammad Hasan Mustari Mustari Nasikh Nulthazam Sarah Nur Fadilah Ayu Sandira Wahjoedi Wahjoedi