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All Journal ABIDUMASY : Jurnal Pengabdian kepada Masyarakat Management Science Research Journal
Septian Adi, Muhammad
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Religion Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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- MENANAMKAN BUDAYA ILMIAH DI KALANGAN PELAJAR MELALUI MODEL SBR (SCHOOL BY RESEARCH) DI SMAN 1 PARE-KEDIRI : - Octaviano, DIoni; Kusuma Pertiwi, Devi Rosa; Sulistyowati, Niken; Abimanyu, Pramudya; Septian Adi, Muhammad; Rizky Tri Putra, Arya; Azizah, Nurul
ABIDUMASY Vol 7 No 1 (2026): ABIDUMASY : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

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Abstract

Indonesia’s economic growth has stagnated at around 5%, causing the nation to lag in innovation compared to Vietnam and Malaysia. One key factor is the weak research culture, which results in less impactful innovations. To overcome this, the East Java provincial government launched the School by Research program for senior high schools. SMAN 1 Pare, already implementing a research-oriented approach through the Independent Learning Curriculum, became a strategic starting point. The program aims to build a research culture among students through continuous socialization, orientation, and training in research practices. Conducted as a community service initiative, it combines educational outreach with pre-test and post-test assessments to measure improvements in students’ understanding of scientific writing. Results showed a notable increase in their academic writing skills. Peer learning was also emphasized, with experienced students guiding peers to foster collaborative growth. A scientific writing module, specifically tailored for high school students, was developed and formally handed over to the school as a sustainable resource. This initiative is expected to become a foundation for further activities, such as scientific writing competitions, to enhance creativity, critical thinking, and innovative expression. By sustaining the School by Research model, Indonesia can gradually strengthen its research culture, contributing to improved national innovation performance.
THE EFFECT OF SERVICE QUALITY, PROMOTION AND PRICE PERCEPTION ON CUSTOMER LOYALTY AT THE BUMANTARA COFFEE SHOP IN SURABAYA CITY: THE EFFECT OF SERVICE QUALITY, PROMOTION AND PRICE PERCEPTION ON CUSTOMER LOYALTY AT THE BUMANTARA COFFEE SHOP IN SURABAYA CITY Septian Adi, Muhammad; Pudjoprastyono, Hery
Management Science Research Journal Vol. 5 No. 2 (2026): MAY 2026
Publisher : PT Larva Wijaya Penerbit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56548/msr.v5i2.213

Abstract

This study aims to analyze the effect of service quality, promotion, and price perception on customer loyalty at Toko Kopi Bumantara in Surabaya. The research employs a quantitative approach, with data collected throughquestionnaires distributed to customers and analyzed usingthe Partial Least Square (PLS) method. The independentvariables include service quality, promotion, and priceperception, while the dependent variable is customer loyalty. The results indicate that service quality, promotion, and priceperception have a positive and significant effect on customerloyalty. These findings suggest that improving servicequality, implementing effective promotional strategies, andmaintaining favorable price perceptions can enhancecustomer loyalty sustainably.
Co-Authors Abimanyu, Pramudya Kusuma Pertiwi, Devi Rosa Niken Sulistyowati NURUL AZIZAH Octaviano, Dioni Pudjoprastyono, Hery Rizky Tri Putra, Arya