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All Journal Journal of Degraded and Mining Lands Management JEPA (Jurnal Ekonomi Pertanian dan Agribisnis)
As-Sadili, Abu Hasan
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Strategi Pemasaran Kopi Lokal: Peran Brand Experience, Gaya Hidup, dan Value for Money dalam Membentuk Perilaku Konsumen Mahasiswa Lampung (Pendekatan SEM-PLS) As-Sadili, Abu Hasan; Tambunan, Varingan Prianando; Oktaviani, Anggita Dwi; Marbudi
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 1 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Coffee has transformed into a part of lifestyle and social identity among university students. This study aims to analyze the determinants of students’ coffee-purchasing decisions by focusing on the influence of Brand Experience, Trend-Based Lifestyle, and Value for Money. A quantitative approach was employed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to examine the relationships among variables. Primary data were collected through questionnaires distributed to students in Lampung Province. The results indicate that collectively, the three variables significantly influence purchasing decisions. Among them, Brand Experience emerges as the most dominant driving factor, followed by Trend-Based Lifestyle. Meanwhile, Value for Money also contributes to purchasing power, although its effect is not as strong as the first two variables. The findings conclude that students’ decisions to purchase coffee are shaped by an integration of emotional like experiential appeal, social–trend pressure, and rational value considerations. The study’s implications highlight the importance of holistic marketing strategies for local coffee businesses, not only offering products but also creating strong brand experiences that align with young consumers’ lifestyles
The uncertainty of the Social Forestry Program in ensuring environmental sustainability in upstream watersheds: a case study of the Sekampung Watershed in Lampung, Indonesia Fitriani; Arifin, Bustanul; Rosanti, Novi; Somura, Hiroaki; Kazuto, Shima; Yuwono, Slamet Budi; Dermiyati, Dermiyati; Rahmalina, Dian; Lestari, Fitri Yuni; As-Sadili, Abu Hasan
Journal of Degraded and Mining Lands Management Vol. 13 No. 2 (2026)
Publisher : Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15243/jdmlm.2026.132.10099

Abstract

Building awareness of the importance of proper land management is essential for ensuring the long-term sustainability of upstream watershed areas. This study investigated how land management practices emerge, evolve, and are adopted within the Social Forestry Program in the upstream Sekampung watershed. Exploration was focused on three key aspects: (1) the characteristics of social forestry participants as evidence of ongoing community social transformation; (2) the level of land management across different social, economic, and ecological contexts; and (3) the main factors influencing farmers’ decisions to implement sustainable land management practices. A total of 125 respondents were selected to represent program participants. Land management was categorized into biological and mechanical conservation technologies. A logistic regression model was applied to analyze the probability of farmers adopting conservation practices. Results showed that the Social Forestry Program has facilitated considerable social transformation by strengthening community participation and institutional support. It also promoted diverse land management practices adapted to local conditions. Logistic regression analysis identifies several key determinants influencing farmers’ decisions to adopt soil conservation: coffee plant age, farmer age, family size, land area, education level, and farming experience. The logistic model provides robust analytical grounding. It provides high-quality empirical evidence, interdisciplinary relevance, and policy-relevant insights, making it a valuable addition to the scientific literature on sustainable land management, community forestry, and smallholder resilience.
Co-Authors Anggita Dwi Oktaviani Bustanul Arifin Dermiyati, Dermiyati Fitriani Kazuto, Shima Lestari, Fitri Yuni Marbudi Novi Rosanti Rahmalina, Dian Slamet Budi Yuwono Somura, Hiroaki Tambunan, Varingan Prianando