Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Ardhi: Jurnal Pengabdian dalam Negri
Prima Mufakhoma
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Efektivitas Penggunaan TikTok Shop dalam Meningkatkan Kinerja Pemasaran UMKM Izzata Hijab di Era Digital Naflah Aurellia Nabilah Firzatullah; Mitha Sintya Dwi Wahyuni; Prima Mufakhoma; Eza Paramitha
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 4 No. 1 (2026): Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v4i1.1587

Abstract

This community service program aims to analyze the effectiveness of utilizing TikTok Shop as a digital marketing platform for UMKM Izzata Hijab located in Paciran District, Lamongan Regency. The main problem faced by the partner is the suboptimal management of digital marketing, particularly in content strategy planning, posting consistency, and the utilization of TikTok Shop features, resulting in marketing activities that have not yet provided maximum impact on improving marketing performance. The implementation method of this community service employed a mentoring and training model, which included stages of interviews, observation, and documentation throughout the mentoring process. The results indicate that the planned and sustainable implementation of digital marketing strategies through TikTok Shop is able to increase brand awareness, expand promotional reach, enhance customer interaction, and positively impact product sales. The effectiveness of the community service program is influenced by posting consistency, visual content quality, digital communication understanding, and the partner’s responsiveness to customers. This community service confirms that TikTok Shop digital marketing assistance is an effective strategy in supporting the improvement of marketing performance of UMKM Izzata Hijab in the digital era.
Edukasi Literasi Keuangan melalui Gerakan Menabung Sejak Dini pada Siswa Mi Tarbiyatus Shibyan dalam Program Kkn di Desa Kemantren Galuh Pravita Sari; Selly Airin Diani Zamir; Nevia Indri Ramadhani; Prima Mufakhoma; Nani Wijaya; Choirotul Auliya; Thania Hermi Virdia Florencita; Rubah Indah Dermawati
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 4 No. 4 (2026): Agustus: ARDHI : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v4i4.2207

Abstract

Financial literacy is a crucial skill that should be introduced at an early age to lay the foundation for wise and responsible financial management behavior. Elementary school-aged children begin to interact directly with money primarily through receiving an allowance, making it essential for them to understand the basics of using and managing money. One form of financial education that can be implemented early on is fostering a habit of saving. However, many students still need to improve their understanding of the importance of saving and their ability to manage their allowances. This community service initiative aimed to provide financial literacy education and introduce an early-age saving initiative to students at MI Tarbiyatus Shibyan through the Student Community Service (KKN) program. The activity was carried out in several stages, including initial observation, preparation of materials and media, interactive educational sessions, Q&A sessions, educational games or quizzes, practical saving exercises, and evaluation of student understanding.
Co-Authors Choirotul Auliya Eza Paramitha Galuh Pravita Sari Mitha Sintya Dwi Wahyuni Naflah Aurellia Nabilah Firzatullah Nani Wijaya Nevia Indri Ramadhani Rubah Indah Dermawati Selly Airin Diani Zamir Thania Hermi Virdia Florencita