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All Journal Madani: Multidisciplinary Scientific Journal
S, Sintiani
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Analysis of the Influence of Price Discount and Hedonic Shopping on Impulse Buying at Arni Store S, Sintiani; Lobo’, Marianti Pare; R, Rosdiana
Madani: Jurnal Ilmiah Multidisiplin Vol 4, No 2 (2026): March 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19028767

Abstract

This study aims to determine the effect of price discounts and hedonic shopping on impulse buying at Arni Store. The data used are primary. The research method used is a comparative research method with a quantitative approach and multiple linear regression techniques to measure the relationship between variables. The analysis results indicate that price discounts and hedonic shopping have a positive and significant effect on impulse buying at Arni Store.
Co-Authors Lobo’, Marianti Pare R, Rosdiana