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All Journal Advances in Management & Financial Reporting Jurnal Sipakatau
Nurwahida Nurwahida
Universitas Negeri Makassar, Indonesia
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Social Sciences Veterinary Other

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Enhancing English Language Capacity for Staff in an Environmental Education Center through a Structured Training Program Nurwahida Nurwahida; Thamrin Tahir; Muhammad Ilyas Thamrin Tahir; Rahmiati Rahmiati; Mursidin Yusuf
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 3 No. 1 (2025): December
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/sipakatau.v3i1.269

Abstract

English language proficiency is a strategic requirement for environmental education-based institutions such as the Puntondo Environmental Education Center (PPLH) in Takalar, South Sulawesi, which actively interacts with international tourists and researchers from around the world. The English Language Training Program for PPLH Puntondo staff is designed to improve cross-language communication skills, strengthen service professionalism, and expand the reach of environmental knowledge dissemination. This article aims to describe the implementation process, achievements, and impact of the training on participants. The program lasted for three months (July–September 2025) with 24 face-to-face sessions and a practice-based, participatory approach. Results showed significant improvements in self-confidence, speaking skills, and mastery of environmental thematic vocabulary. This program has proven effective in building staff communicative competence and provides a sustainable learning model that can be replicated by other environmental institutions.
Enhancing Literacy Skills Through Interactive Learning Approaches Ahmad Ahmad; Nur Rahmo; Dedi Harianto; Sri Asmira; Nurwahida Nurwahida
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 2 No. 1 (2024): December
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v1i6.2438

Abstract

This study aims to improve students' literacy skills at Sekolah Pustaka Lontara through interactive literacy-based learning. The issue of low reading interest and literacy comprehension among students has prompted the need for more effective and enjoyable teaching methods. The interactive learning implemented includes activities such as group reading, group discussions, and educational games designed to stimulate interest and reading skills. The research uses a qualitative approach with techniques such as observation, interviews, and analysis of students' learning outcomes. The results show a significant improvement in students' literacy comprehension, reflected in literacy test results and student responses to reading activities. The use of interactive learning also encourages students to be more actively engaged and enjoy the learning process. This program demonstrates that an interactive approach can be an effective solution to enhancing literacy skills in schools facing challenges related to resources and student interest. The study recommends integrating interactive methods into the curriculum to achieve more optimal literacy outcomes.
The Influence of Digital Marketing and E-WOM on Purchase Decisions in the Marketplace through Brand Trust in Gen Z Students Darniati Darniati; Mustari Mustari; Andi Caezar To Tadampali; Muh Ihsan Said Ahmad; Nurwahida Nurwahida
Advances in Management & Financial Reporting Vol. 4 No. 1 (2026): October - January
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/amfr.v4i1.692

Abstract

Purpose: This study aims to examine the influence of digital marketing and Electronic Word of Mouth (E-WOM) on consumer purchase decisions in marketplace platforms, with brand trust positioned as a mediating variable.   Research Method: The study adopts a quantitative research approach. The sample consists of 361 Generation Z students enrolled in the Economics Education Study Program (cohorts 2022, 2023, and 2024) at the Faculty of Economics and Business, State University of Makassar, Indonesia. Data were collected using structured questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to assess direct and mediating relationships among digital marketing, E-WOM, brand trust, and purchase decisions. Results and Discussion: The results indicate that digital marketing, Electronic Word of Mouth (E-WOM), and brand trust have a positive and significant effect on consumer purchase decisions in marketplace platforms. Moreover, brand trust plays a significant mediating role in the relationships between digital marketing and purchase decisions, as well as between E-WOM and purchase decisions. These findings suggest that effective digital communication and positive online consumer interactions enhance trust, which in turn strengthens consumers’ willingness to make purchasing decisions. Implications: In practice, the findings highlight the importance for marketplace platforms and digital marketers of prioritizing trust-building strategies through credible digital marketing content and managing positive E-WOM. For policymakers and educational institutions, the results provide insights into consumer behavior among Generation Z in digital environments. Theoretically, this study reinforces the role of brand trust as a key mechanism linking digital engagement and purchasing behavior. Future research is recommended to expand the sample to other demographic groups, explore additional mediating or moderating variables, and apply longitudinal designs to capture changes in consumer trust and behavior over time.
Co-Authors Ahmad Ahmad Andi Caezar To Tadampali Darniati Darniati Dedi Harianto Muh Ihsan Said Ahmad Muhammad Ilyas Thamrin Tahir Mursidin Yusuf Mustari Mustari Nur Rahmo Rahmiati Rahmiati Sri Asmira Thamrin Tahir