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All Journal Jurnal Pendidikan dan Profesi Keguruan Indonesian Journal of Business and Entrepreneurship Research
Mustari Mustari
Universitas Negeri Makassar, Indonesia
Economics, Econometrics & Finance Education Mathematics Social Sciences Other

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ANALISIS FAKTOR SOFT SKILLS DALAM IMPLEMENTASI PEMBELAJARAN DI SEKOLAH MENENGAH KEJURUAN Iriani Faisal; Muhammad Yahya; Amiruddin Amiruddin; Mustari Mustari; Hendra Jaya
Jurnal Pendidikan dan Profesi Keguruan Vol. 4 No. 1 (2024): Jurnal Pendidikan dan Profesi Keguruan
Publisher : Jurusan Pendidikan Teknik Elektro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/progresif.v4i1.10382

Abstract

Penelitian ini bertujuan untuk mengetahui besar kontribusi: (1) kemampuan berkomunikasi; (2) keterampilan berpikir dan menyelesaikan masalah; (3) kerja dalam tim; (4) belajar sepanjang hayat; (5) keterampilan kewirausahaan; (6) etika, moral, dan profesionalisme; dan (7) keterampilan kepemimpinan terhadap soft skills siswa SMK dalam proses pembelajaran. Jenis penelitian ini merupakan penelitian deskriptif kuatitatif. Penelitian ini dilakukan di tiga SMK Negeri di Makassar, yakni SMKN 4 Makassar, SMKN 5 Makassar, dan SMKN 10 Makassar kelas XI program keahlian Teknik Komputer dan Jaringan. Teknik pengumpulan data dilakukan melalui angket/kuesioner. Subyek uji coba instrumen dalam penelitian ini berjumlah 20 siswa. Teknik analisis data menggunakan analisis faktor konfirmatori (CFA), pengolahan data menggunakan aplikasi SPSS versi 20 dan Lisrel versi 8,7. Hasil penelitian dari 112 siswa menunjukkan bahwa kontribusi ketujuh variabel indikator terhadap soft skills siswa SMK yaitu: (1) kemampuan berkomunikasi sebesar 13%; (2) keterampilan berpikir dan menyelesaikan masalah sebesar 14%; (3) kerja tim sebesar 16%; (4) belajar sepanjang hayat dan pengelolaan informasi sebesar 15%; (5) keterampilan kewirausahaan sebesar 12%; (6) etika, moral, dan profesionalisme sebesar 15%; dan (7) keterampilan kepemimpinan sebesar 15%. Hasil tersebut menunjukkan bahwa kerja tim memiliki kontribusi terbesar terhadap soft skills siswa SMK.
Service Quality, Promotions, and Product Prices on Consumer Purchasing Decisions in the Marketplace: The Mediating Role of Brand Image Nur Hikmah; Mustari Mustari; Muh Ihsan Said Ahmad; Nur Arisah; Wulan Purnamasari
Indonesian Journal of Business and Entrepreneurship Research Vol. 3 No. 1 (2025): Vol. 3, No. 1, January 2025: Indonesian Journal of Business and Entrepreneurshi
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In today's digital era, almost all activities can be carried out using the internet, making information access easier. This study aims to review and analyze existing problems to determine the extent of the influence of service quality, promotions, and product prices in the marketplace on consumers' purchasing decisions, with brand image acting as a mediating variable. The research subjects are students from eight study programs at the Faculty of Economics and Business, Makassar State University, from the 2021 and 2022 intakes, with a sample size of 348 respondents. Data analysis was conducted using the Partial Least Squares Structural Equation Model (PLS-SEM). Based on the problem formulation, the study results show that service quality, promotions, product prices, and brand image have a positive and significant influence on consumers' purchasing decisions. Additionally, brand image effectively mediates the relationship between these three variables and consumers' purchasing decisions.
Co-Authors Amiruddin Amiruddin Hendra Jaya Iriani Faisal Muh Ihsan Said Ahmad Muhammad Yahya Nur Arisah Nur Hikmah Wulan Purnamasari