Article Per Year (5 Year)
p-Index From 2021 - 2026
0.659
P-Index
This Author published in this journals
All Journal Advances in Management & Financial Reporting Jurnal Pendidikan dan Profesi Keguruan Indonesian Journal of Business and Entrepreneurship Research
Mustari Mustari
Universitas Negeri Makassar, Indonesia
Economics, Econometrics & Finance Education Mathematics Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
ANALISIS FAKTOR SOFT SKILLS DALAM IMPLEMENTASI PEMBELAJARAN DI SEKOLAH MENENGAH KEJURUAN Iriani Faisal; Muhammad Yahya; Amiruddin Amiruddin; Mustari Mustari; Hendra Jaya
Jurnal Pendidikan dan Profesi Keguruan Vol. 4 No. 1 (2024): Jurnal Pendidikan dan Profesi Keguruan
Publisher : Jurusan Pendidikan Teknik Elektro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/progresif.v4i1.10382

Abstract

Penelitian ini bertujuan untuk mengetahui besar kontribusi: (1) kemampuan berkomunikasi; (2) keterampilan berpikir dan menyelesaikan masalah; (3) kerja dalam tim; (4) belajar sepanjang hayat; (5) keterampilan kewirausahaan; (6) etika, moral, dan profesionalisme; dan (7) keterampilan kepemimpinan terhadap soft skills siswa SMK dalam proses pembelajaran. Jenis penelitian ini merupakan penelitian deskriptif kuatitatif. Penelitian ini dilakukan di tiga SMK Negeri di Makassar, yakni SMKN 4 Makassar, SMKN 5 Makassar, dan SMKN 10 Makassar kelas XI program keahlian Teknik Komputer dan Jaringan. Teknik pengumpulan data dilakukan melalui angket/kuesioner. Subyek uji coba instrumen dalam penelitian ini berjumlah 20 siswa. Teknik analisis data menggunakan analisis faktor konfirmatori (CFA), pengolahan data menggunakan aplikasi SPSS versi 20 dan Lisrel versi 8,7. Hasil penelitian dari 112 siswa menunjukkan bahwa kontribusi ketujuh variabel indikator terhadap soft skills siswa SMK yaitu: (1) kemampuan berkomunikasi sebesar 13%; (2) keterampilan berpikir dan menyelesaikan masalah sebesar 14%; (3) kerja tim sebesar 16%; (4) belajar sepanjang hayat dan pengelolaan informasi sebesar 15%; (5) keterampilan kewirausahaan sebesar 12%; (6) etika, moral, dan profesionalisme sebesar 15%; dan (7) keterampilan kepemimpinan sebesar 15%. Hasil tersebut menunjukkan bahwa kerja tim memiliki kontribusi terbesar terhadap soft skills siswa SMK.
The Influence of Digital Marketing and E-WOM on Purchase Decisions in the Marketplace through Brand Trust in Gen Z Students Darniati Darniati; Mustari Mustari; Andi Caezar To Tadampali; Muh Ihsan Said Ahmad; Nurwahida Nurwahida
Advances in Management & Financial Reporting Vol. 4 No. 1 (2026): October - January
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/amfr.v4i1.692

Abstract

Purpose: This study aims to examine the influence of digital marketing and Electronic Word of Mouth (E-WOM) on consumer purchase decisions in marketplace platforms, with brand trust positioned as a mediating variable.   Research Method: The study adopts a quantitative research approach. The sample consists of 361 Generation Z students enrolled in the Economics Education Study Program (cohorts 2022, 2023, and 2024) at the Faculty of Economics and Business, State University of Makassar, Indonesia. Data were collected using structured questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to assess direct and mediating relationships among digital marketing, E-WOM, brand trust, and purchase decisions. Results and Discussion: The results indicate that digital marketing, Electronic Word of Mouth (E-WOM), and brand trust have a positive and significant effect on consumer purchase decisions in marketplace platforms. Moreover, brand trust plays a significant mediating role in the relationships between digital marketing and purchase decisions, as well as between E-WOM and purchase decisions. These findings suggest that effective digital communication and positive online consumer interactions enhance trust, which in turn strengthens consumers’ willingness to make purchasing decisions. Implications: In practice, the findings highlight the importance for marketplace platforms and digital marketers of prioritizing trust-building strategies through credible digital marketing content and managing positive E-WOM. For policymakers and educational institutions, the results provide insights into consumer behavior among Generation Z in digital environments. Theoretically, this study reinforces the role of brand trust as a key mechanism linking digital engagement and purchasing behavior. Future research is recommended to expand the sample to other demographic groups, explore additional mediating or moderating variables, and apply longitudinal designs to capture changes in consumer trust and behavior over time.
Service Quality, Promotions, and Product Prices on Consumer Purchasing Decisions in the Marketplace: The Mediating Role of Brand Image Nur Hikmah; Mustari Mustari; Muh Ihsan Said Ahmad; Nur Arisah; Wulan Purnamasari
Indonesian Journal of Business and Entrepreneurship Research Vol. 3 No. 1 (2025): Vol. 3, No. 1, January 2025: Indonesian Journal of Business and Entrepreneurshi
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In today's digital era, almost all activities can be carried out using the internet, making information access easier. This study aims to review and analyze existing problems to determine the extent of the influence of service quality, promotions, and product prices in the marketplace on consumers' purchasing decisions, with brand image acting as a mediating variable. The research subjects are students from eight study programs at the Faculty of Economics and Business, Makassar State University, from the 2021 and 2022 intakes, with a sample size of 348 respondents. Data analysis was conducted using the Partial Least Squares Structural Equation Model (PLS-SEM). Based on the problem formulation, the study results show that service quality, promotions, product prices, and brand image have a positive and significant influence on consumers' purchasing decisions. Additionally, brand image effectively mediates the relationship between these three variables and consumers' purchasing decisions.
Co-Authors Amiruddin Amiruddin Andi Caezar To Tadampali Darniati Darniati Hendra Jaya Iriani Faisal Muh Ihsan Said Ahmad Muhammad Yahya Nur Arisah Nur Hikmah Nurwahida Nurwahida Wulan Purnamasari