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All Journal Jurnal Sipakatau International Journal of Social and Education (INJOSEDU)
Heni Rahayu Rahmawati
Universitas Mulawarman, Indonesia
Religion Arts Humanities Computer Science & IT Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Social Sciences Veterinary Other

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Encouraging the Use of Digital Payment Systems By QRIS Among Traditional Market Traders Siti Maria; Anggi Oktawiranti; Justina Ade judiarni; Heni Rahayu Rahmawati; Hidayani Hidayani
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 2 No. 2 (2025): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v2i2.254

Abstract

Digital transformation in the payment system is one of the important factors in improving transaction efficiency in traditional markets. Quick Response Code Indonesian Standard (QRIS) has been introduced as a digital payment solution that can be applied in various sectors, including traditional markets. However, the adoption of QRIS by market traders still faces various challenges, such as low digital literacy, limited devices, and resistance to changes in the transaction system. This study aims to analyze the level of understanding and readiness of Segiri Market traders in adopting QRIS, as well as evaluate the effectiveness of training and mentoring in increasing the adoption of this digital payment system. The methods used in this study include socialization, training, and simulation of QRIS transactions to market traders. The pre-test and post-test results showed a significant increase in merchants' understanding and readiness to use QRIS, with the willingness to adopt increasing from 40% to 90%. In addition, increased convenience in digital transactions and frequency of QRIS usage also showed a positive trend after the intervention. The conclusion of this study is that continuous education and mentoring is essential in driving QRIS adoption in traditional markets. Collaboration between the government, banks, and financial service providers is needed to ensure the sustainability of digital payment implementation in the traditional trade sector.
TRANSFORMATION OF TRADITIONAL TO DIGITAL MARKETING A LITERATURE STUDY ON THE IMPACT OF SOCIAL MEDIA ON CONSUMER PREFERENCES Saida Zainurossalamia ZA; Heni Rahayu Rahmawati; Asnawati
INJOSEDU: International Journal of Social and Education Vol. 2 No. 3 (2025): MARCH
Publisher : Adisam Publisher

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Abstract

This research aims to explore the transformation of traditional marketing into digital marketing, with a particular focus on the impact of social media on consumer preferences. The method used is a literature study, where various relevant research and scientific articles are analyzed to understand the development and implications of this shift. Key findings show that social media has become a highly effective tool in shaping consumer preferences through social influence, personal interactions and specially curated content. Social media platforms allow companies to reach a wider audience at a lower cost, while offering higher engagement through two-way communication and immediate feedback. The impact of social media on consumer preferences has proven to be significant in building brand awareness, loyalty and purchasing decisions. Consumers are increasingly relying on reviews, recommendations, and user-generated content in their decision-making process. Implicit in these findings is the need for companies to develop digital marketing strategies that are adaptive and responsive to the dynamics of social media, including the use of data and analytics to understand consumer behavior in more depth. This research emphasizes the importance of social media integration within a digital marketing framework, as well as the potential challenges and opportunities this change presents for businesses in the digital era.
Co-Authors Anggi Oktawiranti Asnawati Hidayani Hidayani Justina Ade judiarni Saida Zainurossalamia ZA Siti Maria