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All Journal Journal of Innovation in Educational and Cultural Research West Science Business and Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Sipakatau Jurnal Pengabdian Masyarakat EKONOMIKA: Manajemen, Akuntansi dan Perbankan Syari’ah Jurnal Ekonomi dan Bisnis (Jebi)
Anggi Oktawiranti
Universitas Widya Gama Mahakam Samarinda
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Social Sciences Veterinary Other

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Bibliometric Analysis of Digital Transformation in Business Strategic Loso Judijanto; Anggi Oktawiranti; Saida Zainurossalamia Za; Mahmuddin Mahmuddin; Antoni Antoni
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1501

Abstract

This study employs a bibliometric analysis to explore the academic landscape of digital transformation in business strategy. Utilizing the Scopus database and VOSviewer software, the study analyzes key themes, research trends, and collaboration patterns from 2000 to 2023. The findings highlight the centrality of digital transformation in shaping organizational strategies and its strong connections with concepts such as digital business strategy, data analytics, and sustainability. Emerging trends include the growing integration of digital transformation with sustainable development goals and its application in specific industries such as manufacturing and SMEs. The study identifies prominent contributors and geographic hubs, revealing the dominance of developed countries in this field while noting limited representation from developing economies. Key challenges, such as data integration, conceptual ambiguity, and regional disparities, are discussed alongside opportunities for future research. This study provides valuable insights for academics, practitioners, and policymakers aiming to leverage digital transformation for strategic and sustainable business growth.
Local Wisdom-Oriented Differentiation Strategies in Increasing the Competitiveness of Tourism Destinations: Evidence on Derawan Island Tourism Saida Zainurossalamia ZA; Robiansyah Robiansyah; Syarifah Hudayah; Anggi Oktawiranti; Gusti Noorlitaria Achmad; Denis Ushakov
Journal of Innovation in Educational and Cultural Research Vol 6, No 1 (2025)
Publisher : Yayasan Keluarga Guru Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46843/jiecr.v6i1.2219

Abstract

The tourism industry in Indonesia is faced with various challenges in facing the dynamics of competition while still paying attention to sustainability, especially amidst the government's efforts to develop new super-priority destinations close to the National Capital (IKN) in East Kalimantan, namely Derawan Island, Berau Regency. This study aims to analyze the effectiveness of local wisdom-based differentiation strategies in increasing the competitiveness of Derawan Island tourist destinations. The research method uses a mixed method. The population in this study were tourists at Derawan Island tourist attractions, where the local government, destination managers, business actors, and local communities became the primary informants, and tourists became informants. Quantitative sampling was carried out using purposive sampling of 80 people. Data was collected through in-depth interviews and surveys and analyzed using thematic and inferential statistics. The study results showed that local wisdom-based differentiation strategies significantly and positively affected Derawan Island's competitiveness. This can support the development of marketing strategies oriented towards local wisdom to increase the attractiveness of tourist destinations and create sustainable added value. There needs to be synergy from all stakeholders in maintaining cultural authenticity while increasing tourist appeal.
Encouraging the Use of Digital Payment Systems By QRIS Among Traditional Market Traders Siti Maria; Anggi Oktawiranti; Justina Ade judiarni; Heni Rahayu Rahmawati; Hidayani Hidayani
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 2 No. 2 (2025): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v2i2.254

Abstract

Digital transformation in the payment system is one of the important factors in improving transaction efficiency in traditional markets. Quick Response Code Indonesian Standard (QRIS) has been introduced as a digital payment solution that can be applied in various sectors, including traditional markets. However, the adoption of QRIS by market traders still faces various challenges, such as low digital literacy, limited devices, and resistance to changes in the transaction system. This study aims to analyze the level of understanding and readiness of Segiri Market traders in adopting QRIS, as well as evaluate the effectiveness of training and mentoring in increasing the adoption of this digital payment system. The methods used in this study include socialization, training, and simulation of QRIS transactions to market traders. The pre-test and post-test results showed a significant increase in merchants' understanding and readiness to use QRIS, with the willingness to adopt increasing from 40% to 90%. In addition, increased convenience in digital transactions and frequency of QRIS usage also showed a positive trend after the intervention. The conclusion of this study is that continuous education and mentoring is essential in driving QRIS adoption in traditional markets. Collaboration between the government, banks, and financial service providers is needed to ensure the sustainability of digital payment implementation in the traditional trade sector.
PELATIHAN STRATEGI PEMASARAN DIGITAL UNTUK PENINGKATAN DAYA SAING UMKM DI ERA EKONOMI DIGITAL Anggi Oktawiranti
Jurnal Pengabdian Masyarakat Vol. 1 No. 4 (2024): Jurnal Pengabdian Masyarakat (PENGAMAS)
Publisher : Jurnal Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/jhcwsd72

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian nasional, namun banyak yang menghadapi tantangan dalam bersaing di era ekonomi digital. Penelitian ini bertujuan untuk meningkatkan literasi digital dan pemahaman pelaku UMKM mengenai strategi pemasaran digital melalui program pelatihan yang dilaksanakan di Kota Balikpapan, Kalimantan Timur. Metode pelatihan yang digunakan meliputi penyampaian materi interaktif, demonstrasi penggunaan platform digital, dan pendampingan langsung. Hasil evaluasi menunjukkan peningkatan signifikan dalam pemahaman peserta mengenai pemasaran digital, dengan rata-rata skor pre-test dan post-test yang meningkat di berbagai aspek. Meskipun demikian, kendala seperti keterbatasan akses terhadap perangkat dan koneksi internet masih dihadapi oleh peserta. Pelatihan ini diharapkan dapat memberdayakan UMKM untuk memanfaatkan teknologi digital secara optimal dan meningkatkan daya saing mereka di pasar yang semakin kompetitif.
PENGARUH INFLUENCER MARKETING DALAM ‎MENINGKATKAN ‎PENJUALAN BRAND LOKAL ‎AEROSTREET DI TIKTOK SHOP Mardiono Mardiono; Darlan; Dahlia Natalia; Anggi Oktawiranti; Septiana Wan; Rachmadi Ansyari
Jurnal Ekonomika: Manajemen, Akuntansi, dan Perbankan Syari'ah Vol. 14 No. 2 (2025): September
Publisher : Economic Faculty, University of Widya Gama Mahakam Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/je.v14i2.3577

Abstract

Penelitian ini bertujuan untuk menganalisis ‎pengaruh Influencer Marketing secara keseluruhan, ‎serta pengaruh kredibilitas ‎Influencer dan jenis Influencer terhadap keputusan pembelian ‎produk sepatu ‎Aerostreet di TikTok Shop. Penelitian ini menggunakan pendekatan kuantitatif ‎‎dengan metode korelasional. Penelitian korelasional adalah jenis penelitian yang ‎digunakan ‎untuk ‎mengukur kekuatan dan arah hubungan antara dua variabel atau ‎lebih. ‎Data primer ‎dikumpulkan melalui kuesioner yang disebar kepada 150 ‎responden yang telah membeli produk ‎Aerostreet di TikTok Shop. Teknik ‎pengambilan sampel yang digunakan adalah Quota Sampling, ‎yaitu teknik ‎penentuan ukuran sampel dari populasi dengan karakteristik tertentu hingga ‎‎mencapai jumlah (kuota) yang diinginkan. Variabel dependen dalam penelitian ini ‎adalah ‎keputusan pembelian (Y), sedangkan variabel independennya meliputi ‎Influencer Marketing ‎‎(X1), Credibility of Influencer (X2), dan Influencer Marketing ‎Type (X3). Analisis data dilakukan ‎menggunakan Analysis Regression Linear ‎Method. Berdasarkan analisis data, nilai koefisien ‎Korelasi ( 0,806), menunjukkan ‎nilai ‎positif, artinya bahwa ada hubungan positif/searah antara ‎variabel-‎variabel ‎yang diteliti, serta nilai R yang sangat dekat ‎dengan +1 yang mengindikasikan ‎‎bahwa ada hubungan linier yang sangat ‎kuat antar variabel. Untuk nilai koefisien ‎‎Determinasi ‎‎(R²) sebesar 0.650 atau 65.0%. Ini berarti 65% variasi dalam ‎‎Keputusan Pembelian (Y) dapat ‎dijelaskan oleh variasi dari variabel-variabel ‎independennya. Kesimpulan dari penelitian bahwa ‎Influencer Marketing (X1), ‎Credibility of Influencer (X2), dan Influencer Marketing Type (X3) ‎baik secara ‎simultan, dan maupun secara parsial berpengaruh signifikan dan positif terhadap ‎‎Keputusan Pembelian (Y) produk Aerostreet di TikTok Shop. Credibility of ‎Influencer (X2) ‎memiliki pengaruh yang paling kuat di antara variabel independen ‎lainnya.‎
The Influence of Youtube Beauty Vloggers on Cosmetic Consumer Decisions with User Generated Content as A Moderating Variable Anggi Oktawiranti; Raditya Suksmaneng Daru; Gusti Noorlitaria Achmad; Asnawati Asnawati; Saida Zainurossalamia ZA
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 11 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i11.10269

Abstract

This research is a quantitative study with an explanatory approach, an approach that places previous research as a mainstay for creating, modifying, and proving the hypotheses in this article. The data used in this study is primary data obtained by the researcher from one hundred and fifty consumers of Athena and MAXI cosmetics spread throughout Indonesia. The data obtained was analyzed using the smart PLS 4.0 analysis tool. The conclusion in this article show that the hypothesis that the researcher formulated in this article, namely the YouTube Beauty Vlogger variable can have a positive relationship direction and a significant influence on Cosmetic Consumer Decisions and the User Generated Content variable can also moderate the influence of the YouTube Beauty Vlogger variable on Cosmetic Consumer Decisions. From the first row above, it shows that the first hypothesis in this article can be accepted because the P-Values ​​value is positive and is below the 0.05 significance level, namely 0.014. These results indicate that YouTube Beauty Vlogger can make products more famous, wider market share, and increasing demand for cosmetic products. In addition, the second hypothesis in this article can also be accepted because the same thing is the P-Values ​​value is positive and below the 0.05 significance level. Thus, it can be concluded that the first and second hypotheses in this article can be accepted and proven.
KEPUASAN WISATAWAN TERHADAP PENDAPATAN EKONOMI DI INDONESIA DENGAN MEDIASI INFRASTRUKTUR Anggi Oktawiranti; Saida Zainurossalamia Za, Fahrizal Anwar, Dedi Djalipa, Abdul Rauf
Jurnal Ekonomi dan Bisnis Vol. 2 No. 2 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the relationship between traveller satisfaction, economic income, and perceived infrastructure quality in the context of Indonesian tourism. A quantitative approach, using structural equation modelling (SEM), was used to analyse data collected from 110 tourists through the survey method. The results show a significant positive relationship between tourist satisfaction and economic income, as well as between tourist satisfaction and perceived infrastructure quality. In addition, perceived infrastructure quality was found to partially mediate the relationship between economic income and tourist satisfaction. These findings underscore the important role of infrastructure development in enhancing the tourist experience and driving economic benefits in the tourism sector. The implications of these findings for tourism management and destination development in Indonesia are discussed, along with suggestions for future research directions.
Co-Authors Antoni Antoni Asnawati Asnawati Dahlia Natalia Darlan Denis Ushakov Gusti Noorlitaria Achmad Heni Rahayu Rahmawati Hidayani Hidayani Justina Ade judiarni Loso Judijanto Mardiono Rachmadi Ansyari Raditya Suksmaneng Daru Robiansyah, Robiansyah Saida Zainurossalamia ZA Saida Zainurossalamia Za, Fahrizal Anwar, Dedi Djalipa, Abdul Rauf Septiana Wan Siswahyudianto Siti Maria Syarifah Hudayah ZA, Saida Zainurossalamia