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All Journal West Science Business and Management EKONOMIKA: Manajemen, Akuntansi dan Perbankan Syari’ah Jurnal Ekonomi dan Bisnis (Jebi)
Anggi Oktawiranti
Universitas Widya Gama Mahakam Samarinda
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Bibliometric Analysis of Digital Transformation in Business Strategic Loso Judijanto; Anggi Oktawiranti; Saida Zainurossalamia Za; Mahmuddin Mahmuddin; Antoni Antoni
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1501

Abstract

This study employs a bibliometric analysis to explore the academic landscape of digital transformation in business strategy. Utilizing the Scopus database and VOSviewer software, the study analyzes key themes, research trends, and collaboration patterns from 2000 to 2023. The findings highlight the centrality of digital transformation in shaping organizational strategies and its strong connections with concepts such as digital business strategy, data analytics, and sustainability. Emerging trends include the growing integration of digital transformation with sustainable development goals and its application in specific industries such as manufacturing and SMEs. The study identifies prominent contributors and geographic hubs, revealing the dominance of developed countries in this field while noting limited representation from developing economies. Key challenges, such as data integration, conceptual ambiguity, and regional disparities, are discussed alongside opportunities for future research. This study provides valuable insights for academics, practitioners, and policymakers aiming to leverage digital transformation for strategic and sustainable business growth.
PENGARUH INFLUENCER MARKETING DALAM ‎MENINGKATKAN ‎PENJUALAN BRAND LOKAL ‎AEROSTREET DI TIKTOK SHOP Mardiono Mardiono; Darlan; Dahlia Natalia; Anggi Oktawiranti; Septiana Wan; Rachmadi Ansyari
Jurnal Ekonomika: Manajemen, Akuntansi, dan Perbankan Syari'ah Vol. 14 No. 2 (2025): September
Publisher : Economic Faculty, University of Widya Gama Mahakam Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/je.v14i2.3577

Abstract

Penelitian ini bertujuan untuk menganalisis ‎pengaruh Influencer Marketing secara keseluruhan, ‎serta pengaruh kredibilitas ‎Influencer dan jenis Influencer terhadap keputusan pembelian ‎produk sepatu ‎Aerostreet di TikTok Shop. Penelitian ini menggunakan pendekatan kuantitatif ‎‎dengan metode korelasional. Penelitian korelasional adalah jenis penelitian yang ‎digunakan ‎untuk ‎mengukur kekuatan dan arah hubungan antara dua variabel atau ‎lebih. ‎Data primer ‎dikumpulkan melalui kuesioner yang disebar kepada 150 ‎responden yang telah membeli produk ‎Aerostreet di TikTok Shop. Teknik ‎pengambilan sampel yang digunakan adalah Quota Sampling, ‎yaitu teknik ‎penentuan ukuran sampel dari populasi dengan karakteristik tertentu hingga ‎‎mencapai jumlah (kuota) yang diinginkan. Variabel dependen dalam penelitian ini ‎adalah ‎keputusan pembelian (Y), sedangkan variabel independennya meliputi ‎Influencer Marketing ‎‎(X1), Credibility of Influencer (X2), dan Influencer Marketing ‎Type (X3). Analisis data dilakukan ‎menggunakan Analysis Regression Linear ‎Method. Berdasarkan analisis data, nilai koefisien ‎Korelasi ( 0,806), menunjukkan ‎nilai ‎positif, artinya bahwa ada hubungan positif/searah antara ‎variabel-‎variabel ‎yang diteliti, serta nilai R yang sangat dekat ‎dengan +1 yang mengindikasikan ‎‎bahwa ada hubungan linier yang sangat ‎kuat antar variabel. Untuk nilai koefisien ‎‎Determinasi ‎‎(R²) sebesar 0.650 atau 65.0%. Ini berarti 65% variasi dalam ‎‎Keputusan Pembelian (Y) dapat ‎dijelaskan oleh variasi dari variabel-variabel ‎independennya. Kesimpulan dari penelitian bahwa ‎Influencer Marketing (X1), ‎Credibility of Influencer (X2), dan Influencer Marketing Type (X3) ‎baik secara ‎simultan, dan maupun secara parsial berpengaruh signifikan dan positif terhadap ‎‎Keputusan Pembelian (Y) produk Aerostreet di TikTok Shop. Credibility of ‎Influencer (X2) ‎memiliki pengaruh yang paling kuat di antara variabel independen ‎lainnya.‎
KEPUASAN WISATAWAN TERHADAP PENDAPATAN EKONOMI DI INDONESIA DENGAN MEDIASI INFRASTRUKTUR Anggi Oktawiranti; Saida Zainurossalamia Za, Fahrizal Anwar, Dedi Djalipa, Abdul Rauf
Jurnal Ekonomi dan Bisnis Vol. 2 No. 2 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the relationship between traveller satisfaction, economic income, and perceived infrastructure quality in the context of Indonesian tourism. A quantitative approach, using structural equation modelling (SEM), was used to analyse data collected from 110 tourists through the survey method. The results show a significant positive relationship between tourist satisfaction and economic income, as well as between tourist satisfaction and perceived infrastructure quality. In addition, perceived infrastructure quality was found to partially mediate the relationship between economic income and tourist satisfaction. These findings underscore the important role of infrastructure development in enhancing the tourist experience and driving economic benefits in the tourism sector. The implications of these findings for tourism management and destination development in Indonesia are discussed, along with suggestions for future research directions.
Co-Authors Antoni Antoni Dahlia Natalia Darlan Loso Judijanto Mardiono Mardiono Rachmadi Ansyari Saida Zainurossalamia Za, Fahrizal Anwar, Dedi Djalipa, Abdul Rauf Septiana Wan Siswahyudianto ZA, Saida Zainurossalamia