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All Journal Journal of Innovation in Educational and Cultural Research Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Sipakatau INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) International Journal of Social and Education (INJOSEDU)
Saida Zainurossalamia ZA
Universitas Mulawarman, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Social Sciences Veterinary Other

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Local Wisdom-Oriented Differentiation Strategies in Increasing the Competitiveness of Tourism Destinations: Evidence on Derawan Island Tourism Saida Zainurossalamia ZA; Robiansyah Robiansyah; Syarifah Hudayah; Anggi Oktawiranti; Gusti Noorlitaria Achmad; Denis Ushakov
Journal of Innovation in Educational and Cultural Research Vol 6, No 1 (2025)
Publisher : Yayasan Keluarga Guru Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46843/jiecr.v6i1.2219

Abstract

The tourism industry in Indonesia is faced with various challenges in facing the dynamics of competition while still paying attention to sustainability, especially amidst the government's efforts to develop new super-priority destinations close to the National Capital (IKN) in East Kalimantan, namely Derawan Island, Berau Regency. This study aims to analyze the effectiveness of local wisdom-based differentiation strategies in increasing the competitiveness of Derawan Island tourist destinations. The research method uses a mixed method. The population in this study were tourists at Derawan Island tourist attractions, where the local government, destination managers, business actors, and local communities became the primary informants, and tourists became informants. Quantitative sampling was carried out using purposive sampling of 80 people. Data was collected through in-depth interviews and surveys and analyzed using thematic and inferential statistics. The study results showed that local wisdom-based differentiation strategies significantly and positively affected Derawan Island's competitiveness. This can support the development of marketing strategies oriented towards local wisdom to increase the attractiveness of tourist destinations and create sustainable added value. There needs to be synergy from all stakeholders in maintaining cultural authenticity while increasing tourist appeal.
Digital Financial Literacy: Training for Woman Enterpreneurs in Managing Online Transaction Saida Zainurossalamia ZA; Lusiana Desy Ariswati; Margareth Henrika; Ellen D. Oktanti Irianto; Rohana Nur Aini Aini
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 2 No. 2 (2025): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v2i2.252

Abstract

Digital financial literacy is an important skill for micro-entrepreneurs in dealing with the development of financial technology. However, many women entrepreneurs in the Samarinda City Joint Business Group (KUBe) still have a limited understanding of online transactions, digital financial recording, and security in using financial applications. This service program aims to improve digital financial literacy for five women entrepreneurs in KUBe through hands-on practice-based training and mentoring. The method used is participatory action research, which consists of four main stages: problem identification, training implementation, mentoring, and evaluation of results. The results of the service showed a significant improvement in various aspects of digital financial literacy. Participants' understanding of financial literacy increased by 68%, while skills in using digital payment applications increased by 122%. Awareness of online transaction security also increased by 115%, and business financial records increased by 86%. This increase shows that hands-on training is effective in improving participants' skills in managing digital transactions. The sustainability of this program is realized by the formation of a digital community to support participants in applying financial technology consistently. The results of this service are expected to be a model for other women's business groups in increasing economic independence through the use of digital financial technology. With increased digital financial literacy, women entrepreneurs can optimize online transactions, expand markets, and improve their economic welfare.
IMPLEMENTATION OF STRATEGIC POLICY PERFORMANCE FOR TOURISM DEVELOPMENT IN REALIZING COMMUNITY-BASED PUBLIC SERVICES Eliagus Telaumbanua; Saida Zainurossalamia ZA; Justina Ade Judiarni
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 11 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Abstract

Tourism development is currently starting to become one of the leading programs in regional development. It is hoped that tourism development will be able to contribute to the receipt of Regional Original Income (PAD) and create jobs in the region. Tourism is a part that plays a role in increasing the income of both countries and regions that have various tourist attractions. Indonesia has abundant natural resources and a wide variety of cultures, so there must be development in the tourism sector. In strategic planning for a tourist destination, environmental analysis and resource analysis are carried out. The purpose of this analysis is none other than to determine the strengths and weaknesses of the organization or institution responsible for tourism development in the tourist destination area. Tourism development can be carried out using a community approach. This approach emphasizes full involvement of the community in the tourism development process. Meanwhile, in providing public services, the community is not only the recipient of public services, but also as an external supervisor. The public has the right to supervise the implementation of service standards provided by each public service provider.
TRANSFORMATION OF TRADITIONAL TO DIGITAL MARKETING A LITERATURE STUDY ON THE IMPACT OF SOCIAL MEDIA ON CONSUMER PREFERENCES Saida Zainurossalamia ZA; Heni Rahayu Rahmawati; Asnawati
INJOSEDU: International Journal of Social and Education Vol. 2 No. 3 (2025): MARCH
Publisher : Adisam Publisher

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Abstract

This research aims to explore the transformation of traditional marketing into digital marketing, with a particular focus on the impact of social media on consumer preferences. The method used is a literature study, where various relevant research and scientific articles are analyzed to understand the development and implications of this shift. Key findings show that social media has become a highly effective tool in shaping consumer preferences through social influence, personal interactions and specially curated content. Social media platforms allow companies to reach a wider audience at a lower cost, while offering higher engagement through two-way communication and immediate feedback. The impact of social media on consumer preferences has proven to be significant in building brand awareness, loyalty and purchasing decisions. Consumers are increasingly relying on reviews, recommendations, and user-generated content in their decision-making process. Implicit in these findings is the need for companies to develop digital marketing strategies that are adaptive and responsive to the dynamics of social media, including the use of data and analytics to understand consumer behavior in more depth. This research emphasizes the importance of social media integration within a digital marketing framework, as well as the potential challenges and opportunities this change presents for businesses in the digital era.
The Influence of Youtube Beauty Vloggers on Cosmetic Consumer Decisions with User Generated Content as A Moderating Variable Anggi Oktawiranti; Raditya Suksmaneng Daru; Gusti Noorlitaria Achmad; Asnawati Asnawati; Saida Zainurossalamia ZA
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 11 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i11.10269

Abstract

This research is a quantitative study with an explanatory approach, an approach that places previous research as a mainstay for creating, modifying, and proving the hypotheses in this article. The data used in this study is primary data obtained by the researcher from one hundred and fifty consumers of Athena and MAXI cosmetics spread throughout Indonesia. The data obtained was analyzed using the smart PLS 4.0 analysis tool. The conclusion in this article show that the hypothesis that the researcher formulated in this article, namely the YouTube Beauty Vlogger variable can have a positive relationship direction and a significant influence on Cosmetic Consumer Decisions and the User Generated Content variable can also moderate the influence of the YouTube Beauty Vlogger variable on Cosmetic Consumer Decisions. From the first row above, it shows that the first hypothesis in this article can be accepted because the P-Values ​​value is positive and is below the 0.05 significance level, namely 0.014. These results indicate that YouTube Beauty Vlogger can make products more famous, wider market share, and increasing demand for cosmetic products. In addition, the second hypothesis in this article can also be accepted because the same thing is the P-Values ​​value is positive and below the 0.05 significance level. Thus, it can be concluded that the first and second hypotheses in this article can be accepted and proven.
Co-Authors Anggi Oktawiranti Anggi Oktawiranti Asnawati Asnawati Asnawati Denis Ushakov Eliagus Telaumbanua Ellen D. Oktanti Irianto Gusti Noorlitaria Achmad Heni Rahayu Rahmawati Justina Ade judiarni Lusiana Desy Ariswati Margareth Henrika Raditya Suksmaneng Daru Robiansyah, Robiansyah Rohana Nur Aini Aini Syarifah Hudayah