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All Journal Jurnal Sipakatau Indonesian Journal of Business and Entrepreneurship Research Indonesian Journal of Enterprise Architecture
Sitti Hasbiah
Universitas Negeri Makassar, Indonesia
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Pengembangan Literasi Digital Masyarakat Sekolah Melalui Pelatihan Pembuatan Komik Digital Cerita Rakyat Deswalantri Deswalantri; Ika Wahyu Pratiwi; Apriani Riyanti; Ilma Wulansari Hasdiansa; Sitti Hasbiah
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 1 No. 1 (2023): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v1i1.234

Abstract

This community service activity aims to increase the level of digital literacy among school community members, especially teachers and students, through the development of folklore in the form of digital comics using the Canva application. The approach in the implementation of this PKM involves training and guidance activities for participants, helping them master the use of the Canva application to create folktales in digital comic format. During the training period, participants were provided with detailed guidance on techniques to visually depict folklore, incorporate it with digital technology, and present it in an attractive comic format. In addition, participants were also equipped with knowledge on utilizing social media and other digital platforms as a means to share the works they have created. The outcomes of this activity include a significant improvement in participants' digital literacy skills, increased appreciation for local cultural heritage through folklore development, and increased creativity in the utilization of digital technology. Therefore, this PKM has a positive impact in supporting the improvement of digital literacy, promoting appreciation of local cultural heritage through digital platforms, and providing active opportunities for school communities to participate more proactively in the evolving digital era.
Electronic-Based Marketing Strategies in Building Competitive Advantages in Silk Weaving Small Businesses in Wajo District Ilma Wulansari Hasdiansa; Sitti Hasbiah
Indonesian Journal of Business and Entrepreneurship Research Vol. 1 No. 2 (2023): Vol. 1, No. 2, May 2023: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

This study aims to determine the internal and external constraints on silk artisans. This research uses a qualitative descriptive method. The data used in this study are primary and secondary data, this data was obtained by researchers through observation, interviews, and documentation. The results of this study indicate that the electronic-based marketing strategy in building competitive advantages in small silk artisan businesses in Wajo Regency is by conducting a product marketing mix, determining the selling price of products based on the price of Production Operating Costs, a strategic and easily accessible business place, and promotions carried out, namely offline and online promotions. While the obstacles experienced by silk entrepreneurs in carrying out marketing strategies through Facebook social media are internal and external obstacles. The solution to overcome internal obstacles is to carry out an order system, self-taught learning through youtube media. for external obstacles is to provide affordable prices by using quality materials, be more creative and provide the best service, provide rich writing bounty marks on every picture posted, provide clear information, especially the prices offered.
The Influence of Entrepreneurial Competence and Personal Independence on Business Success in Micro Businesses in Tamalate Sub-District Makassar City Sitti Hasbiah
Indonesian Journal of Business and Entrepreneurship Research Vol. 1 No. 2 (2023): Vol. 1, No. 2, May 2023: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

This study aims to determine the effect of entrepreneurial competence and personal independence on the success of micro businesses in Tamalate Sub-District, Makassar City. This research is categorized as quantitative descriptive research with a population of 230 micro business actors in Tamalate Sub-District, Makassar City. Data collection in this study was carried out using observation, questionnaire, interview, and documentation techniques. The analysis technique used is descriptive statistics and inferential statistics. The results of this study indicate that entrepreneurial competence and personal independence together have a positive and significant effect on the success of micro businesses in Tamalate Sub-District, Makassar City. So, it can be said that there is a positive and significant influence between entrepreneurial competence and personal independence on the success of micro businesses in Tamalate Sub-District, Makassar City.
Coffee Shop Marketing Strategy Using SWOT Analysis to Increase Business Competitiveness Hery Purnomo; Rully Arifiansyah; Nur Andini Sudirman; Ilma Wulansari Hasdiansa; Sitti Hasbiah
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 1 (2024): Vol. 2, No. 1, January 2024: Indonesian Journal of Business and Entrepreneurshi
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

This study aims to assess and analyze whether the marketing strategy carried out by a Coffee Shop called Safehaus for approximately two years (2022-2023) can increase competitiveness. This type of research is descriptive qualitative. The population in this study were the owner and all employees as many as 13 respondents using saturated sampling, which is a sampling technique when all members of the population are used as samples. Data collection techniques were carried out by conducting interviews and questionnaires. While the data analysis technique used is to use SWOT analysis (Strength, Weakness, Oppotunities and Threats) and use the IFAS and EFAS tables. Based on the results of this study, it shows that Coffee Shop is in the first quadrant, namely supporting a growth strategy, this result is very beneficial for the company in increasing its competitiveness because it supports aggressive growth (growth oriented strategy). A business that is in the first quadrant condition is very profitable because it has strengths and can take advantage of opportunities well so that it can make it possible to expand, and achieve maximum progress.
Implementing the Zachman Framework to Optimize Business Process Management in Gaming Applications Ilma Wulansar Hasdiansa; Sitti Hasbiah
Indonesian Journal of Enterprise Architecture Vol. 2 No. 1 (2024): Indonesian Journal of Enterprise Architecture
Publisher : Global Research and Collaboration

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Abstract

The gaming industry has witnessed rapid growth over the past few decades. Games are no longer perceived solely as entertainment but have evolved into a significant revenue-generating industry. One popular game, Hayday, offers an engaging experience centered on farming and business. To enhance business process management within the game, the concept of Enterprise Resource Planning (ERP) is highly relevant. This paper explores the implementation of enterprise architecture based on the Zachman Framework within the context of Hayday. The Zachman Framework serves as a structured methodology to design and manage enterprise architecture effectively. By leveraging the framework, organizations can map various perspectives into a comprehensive 6x6 matrix, enabling a deeper understanding of their enterprise architecture. This study adopts a case study approach using qualitative methods. The findings and discussion elaborate on the implementation of the Zachman Framework in the Hayday game application across six key perspectives: data, process, location, people, time, and motivation. This implementation aims to optimize business process management in the game and to lay the groundwork for the development of suitable ERP software.
Supporting Digital Transformation of MSMEs Through Enterprise Architecture Design Using the TOGAF ADM Framework Sopi; Ukie Tukinah; Ilma Wulansari Hasdiansa; Sitti Hasbiah
Indonesian Journal of Enterprise Architecture Vol. 2 No. 2 (2025): Indonesian Journal of Enterprise Architecture
Publisher : Global Research and Collaboration

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Abstract

In today’s highly connected and technology-driven environment, digital transformation has become a critical necessity for Micro, Small, and Medium Enterprises (MSMEs) to enhance their competitiveness and long-term sustainability. One strategic approach to facilitate this transformation is through the design of an enterprise architecture tailored to the specific needs of MSMEs. This study aims to develop a structured and adaptive enterprise architecture model for MSMEs by applying the TOGAF ADM (Architecture Development Method) framework. The methodology consists of several key phases: Preliminary, Architecture Vision, Business Architecture, Information Systems Architecture, and Technology Architecture. Each phase provides a systematic approach to assess business requirements, align digital strategies with business goals, and build supporting technological infrastructure. The output of this research is a CompanySpecific Blueprint designed to reflect the actual conditions and operational needs of the targeted MSMEs. This blueprint serves as a comprehensive guide for MSMEs to plan, implement, and manage digital transformation initiatives effectively and progressively. By adopting the TOGAF ADM framework, this research contributes to the development of a responsive and sustainable enterprise architecture model, empowering MSMEs to navigate technological changes and improve their organizational performance. The proposed model is expected to support MSMEs in making informed decisions regarding digital investments, process optimization, and integration of digital tools that align with their strategic objectives.
Enhancing Added Value of Village Agriculture Sector through Strengthening the Capacity of BUMDes Based on Digital Economy Hajar Dewantara; Basri Bado; Sitti Hasbiah; Ilma Wulansari Hasdiansa; Andi Anggi Kemalasari
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 2 No. 1 (2024): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v1i6.2439

Abstract

Village-owned enterprises (BUMDes) are institutions established to manage economic potential and resources in the village to improve community welfare. In Kassi Village, Jeneponto Regency, BUMDes has significant potential in developing the agricultural sector, but this potential has not been fully utilized. This research aims to increase the added value of the agricultural sector through strengthening the capacity of BUMDes by utilizing digital technology. The application of e-commerce, digital marketing, and data management is expected to expand market access for local products and improve their competitiveness. The methods used include identification of training needs, ongoing mentoring, and monitoring and evaluation of the BUMDes digitalization process. The program results show an increase in operational efficiency and expansion of marketing networks, as well as an increase in the added value of agricultural and tourism products. Analysis shows that the training on sustainable agriculture and basic technology has had a significant impact on improving participants' knowledge and skills, as evidenced by the increase in average pretest to posttest scores. The high correlation between the initial and final scores indicates that the training was effective for all participants. This digital transformation through BUMDes has the potential to become a model for other villages in Indonesia, making digital economic empowerment a strategic solution to improve the welfare of rural communities in an inclusive and sustainable manner.
Co-Authors Andi Anggi Kemalasari Basri Bado Deswalantri Deswalantri Hajar Dewantara HERY PURNOMO Ika Wahyu Pratiwi Ilma Wulansar Hasdiansa Ilma Wulansari Hasdiansa Nur Andini Sudirman Riyanti, Apriani Rully Arifiansyah Sopi Sopi Ukie Tukinah