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All Journal Journal of Economic Education and Entrepreneurship Studies
Ratna Fitri Astuti
Universitas Mulawarman, Indonesia
Economics, Econometrics & Finance Other

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The Influence of Foreign Debt and Foreign Direct Investment on Economic Growth in Indonesia Siti Fatimatu Zahro; Sutrisno Sutrisno; Ilham Abu; Ratna Fitri Astuti
Journal of Economic Education and Entrepreneurship Studies Vol. 6 No. 1 (2025)
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

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Abstract

Economic growth remains a primary concern for the government. To stimulate economic growth, the government has implemented foreign debt and foreign direct investment policies. The objective of this research is to examine the influence of foreign debt and foreign direct investment on Indonesia's economic growth. This research employs explanatory research with a quantitative approach, utilizing population and sample data consisting of foreign debt, foreign direct investment, and economic growth from 2013 to 2023. The data analysis techniques include classical assumption tests (normality test, multicollinearity test, heteroscedasticity test, 1 and autocorrelation test), multiple linear regression, hypothesis testing (t-test and F-test), and 2 the coefficient of determination test, using EViews 12 to analyze the data.
The Influence of Foreign Investment and Domestic Investment on Indonesian Economic Growth Lelin Jannatunisa; Sutrisno Sutrisno; Ratna Fitri Astuti; Ruspian Ruspian
Journal of Economic Education and Entrepreneurship Studies Vol. 6 No. 1 (2025)
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

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Abstract

Indonesia's success is greatly influenced by economic growth, which is driven by a number of important elements such as exports, investment, consumption, and government involvement in infrastructure development. Determining the partial and simultaneous effects of foreign and domestic investment on Indonesia's economic growth is the purpose of this study. The type of research used is explanatory research with a quantitative approach. All data on foreign investment, domestic investment, and Indonesia's economic growth are the population in this study. The sample in this study consists of time series data from the Central Statistics Agency and Databox for the last ten years, from 2013 to 2023, on foreign investment, domestic investment, and Indonesia's economic growth. Data analysis techniques used in this study include documentation techniques, multiple linear regression tests, classical assumption tests (such as normality, multicollinearity, and heteroscedasticity tests, and autocorrelation), hypothesis tests (such as t and f tests), and determination coefficient tests (R2). Data analysis using eviews version 12.
Developing an Effective Marketing Strategy for Traditional Herbal Medicine: A Strategic Approach Based on Qualitative Insights Putri Septia Ningsih; Reza Reza; Indah Permatasari; Ratna Fitri Astuti
Journal of Economic Education and Entrepreneurship Studies Vol. 6 No. 1 (2025)
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

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Abstract

Traditional herbal medicine businesses often face significant challenges in effectively reaching their target markets, particularly due to limitations in marketing capabilities. This study investigates the marketing strategies employed by a traditional herbal medicine enterprise that has operated for seven years but continues to experience limited market penetration and promotional effectiveness. The research aims to identify the current marketing practices and explore strategic approaches to enhance product appeal and expand consumer reach across diverse demographic groups. Employing a qualitative descriptive method, data were collected through in-depth interviews and field observations involving nine informants, including the business owner, employees, and consumers. Data analysis was conducted through the stages of data condensation, data display, and conclusion drawing/verification. The findings reveal that the enterprise's marketing strategy comprises consumer segmentation, product development, pricing, distribution, and promotional activities. The primary customer segment ranges from 25 to 50 years of age, typically with a habitual consumption of herbal medicine. The business emphasizes product variety, practical and hygienic packaging, and quality assurance. Pricing strategies are aligned with perceived value and product benefits. Effective distributor and supplier communication supports consistent promotional efforts. Offline promotional methods such as bazaars and exhibitions were found to be more successful in engaging customers compared to social media outreach. This study highlights the need for tailored marketing strategies that leverage both traditional and digital channels to optimize market reach for traditional herbal medicine products.
Co-Authors Ilham Abu Indah Permatasari Lelin Jannatunisa Putri Septia Ningsih Reza Reza Ruspian Ruspian Siti Fatimatu Zahro Sutrisno Sutrisno