Rian Prasetya Yunanto
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Sound As A Dramatic Enhancer Through Dialogue And Atmospheric Sound In The Film Budi Pekerti Sabryan Faza Nasher Abdullah; Rian Prasetya Yunanto
Journal of Interdisciplinary Social Sciences and Humanities Vol. 2 No. 1 (2026): Interdisciplinary Social Sciences and Humanities
Publisher : Journal of Interdisciplinary Social Sciences and Humanities

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Abstract

Budi Pekerti (2023) explores social issues through the story of a teacher’s struggle against cyberbullying. This study aims to examine how diegetic sound design contributes to the film’s dramatic strength, particularly in the contexts of conflict, suspense, curiosity, and surprise. Using a descriptive qualitative approach, the research analyzes eleven key scenes selected based on their dramatic content and the presence of diegetic sound elements. Data were collected through film observation and literature review to reinforce the theoretical framework. The findings show that on-screen sound such as dialogue and environmental ambience effectively builds tension, conflict, and character development. Meanwhile, off-screen sound adds emotional layers and expands the narrative space, especially in generating moments of surprise. These results affirm that diegetic sound is not merely a complement to visual elements but serves as a significant narrative device that shapes atmosphere and deepens story meaning. This research is expected to serve as a reference for filmmakers and scholars in exploring sound design as an integral component of cinematic storytelling
CO-BRANDING PADA DESAIN KEMASAN SILVERQUEEN X WONDERFUL INDONESIA DALAM PERSPEKTIF SOSIOLOGI DESAIN : CO-BRANDING IN THE PACKAGING DESIGN OF SILVERQUEEN X WONDERFUL INDONESIA FROM THE PERSPECTIVE OF THE SOCIOLOGY OF DESIGN Monica Revias Purwa Kusuma; Brilindra Pandanwangi; Rian Prasetya Yunanto; Zahra Titania Magenta
Jurnal Dimensi Seni Rupa dan Desain Vol. 23 No. 1 (2026): Jurnal Dimensi Seni Rupa dan Desain
Publisher : Fakultas Seni Rupa dan Desain, Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/dim.v23.i1.24652

Abstract

Amidst globalization, local cultural identity has become strategic. Wonderful Indonesia (WI) engaged in a co-branding collaboration with SilverQueen, launching 5 special edition #IniIndonesiaku packages (July 2023). This research examines how the packaging, as a cultural text, is encoded (represented) by the producer and decoded (perceived) by Gen Z consumers, using Stuart Hall's theory. This qualitative case study method used interviews (10 Gen Z respondents) and visual observation. The encoding results show the producer constructed an ideal, harmonious, and diverse image of Indonesia by uniting high and pop culture, stereotypical diversity, and maritime identity. The Gen Z decoding results split into three positions: Dominant (fully accepting the "very Indonesian" meaning), Negotiated (accepting the general message but criticizing specific elements like "boring" colors), and Oppositional (rejecting it due to "too basic" symbols, lack of narrative, and an "outdated" art style). In conclusion, a significant gap exists not in the cultural symbols (denotation), but in the visual execution (connotation) which did not align with Gen Z aesthetics.