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All Journal Jurnal Dimensi Seni Rupa dan Desain Ekopedia: Jurnal Ilmiah Ekonomi
Zahra Titania Magenta
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Arts Humanities Economics, Econometrics & Finance

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Pengembangan Booth Display Sebagai Upaya Promosi dan Pemasaran untuk UMKM Desa Bagor sebagai Penunjang Destinasi Wisata The New Kemukus, Sragen Basnendar Herry Prilosadoso; Ditya Fajar Rizkizha; Rendya Adi Kurniawan; Isnawati Muslihah; Hening Laksani; Zahra Titania Magenta; Nauril Ni’ma; Krisna Adi Heryoga; Immanuel Abimanyu; M. Harun Rosyid Ridlo; Brilindra Pandanwangi; Ipung Kurniawan Yunianto; Yoga Prasetya Adi Nugraha; Ratna Susanti; Brillian Nur Diansari; Sri Murwanti; Nursiam
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/y2a7bp78

Abstract

The New Kemukus religious tourist attraction, located in Sumberlawang District, Sragen, continues to be beautified. Once known for its negative stigma, it has now been transformed into a new tourist icon in Sukowati. The Sragen Regional Government has allocated a development budget and prepared a regional public service agency (BLUD) to manage Mount Kemukus. The New Kemukus area is located in the Bagor Village, Miri, Sragen, an agricultural village with social, cultural, economic, educational, health, and infrastructure conditions that support 18 MSMEs, such as processed food products, clothing, culinary, children's toys, and other businesses. Community empowerment is an economic development concept that encompasses community values to build a new perspective for the community towards themselves and their environment, which is people-centred, participatory, empowering, and sustainable. Several training sessions were conducted to improve products, both in terms of quantity and processing, as well as other managerial aspects. Based on observations, the problems faced by these MSMEs consist of two aspects, such as the lack of promotion and marketing skills through booth display arrangements to improve product marketing. This activity is in accordance with the Master Plan of PPM ISI Surakarta, focusing on the application of art and appropriate technology in PPM for engineering art-based technology applications aimed at applying art to diversify creative products. The mentoring activity method for promoting booth displays and marketing uses the Design Thinking method through the following stages: Define, Research, Ideate, Prototype, Select, Implementation, and Learn. The mandatory outputs of the PKM include a scientific article (submitted) in a Sinta-indexed journal, a presentation of the activity results, a Letter of Application of Science and Technology from the partner, as well as additional outputs in the form of activity publications in the mass media, and an intellectual property (KI) submission in the form of a booth stand design.
CO-BRANDING PADA DESAIN KEMASAN SILVERQUEEN X WONDERFUL INDONESIA DALAM PERSPEKTIF SOSIOLOGI DESAIN : CO-BRANDING IN THE PACKAGING DESIGN OF SILVERQUEEN X WONDERFUL INDONESIA FROM THE PERSPECTIVE OF THE SOCIOLOGY OF DESIGN Monica Revias Purwa Kusuma; Brilindra Pandanwangi; Rian Prasetya Yunanto; Zahra Titania Magenta
Jurnal Dimensi Seni Rupa dan Desain Vol. 23 No. 1 (2026): Jurnal Dimensi Seni Rupa dan Desain
Publisher : Fakultas Seni Rupa dan Desain, Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/dim.v23.i1.24652

Abstract

Amidst globalization, local cultural identity has become strategic. Wonderful Indonesia (WI) engaged in a co-branding collaboration with SilverQueen, launching 5 special edition #IniIndonesiaku packages (July 2023). This research examines how the packaging, as a cultural text, is encoded (represented) by the producer and decoded (perceived) by Gen Z consumers, using Stuart Hall's theory. This qualitative case study method used interviews (10 Gen Z respondents) and visual observation. The encoding results show the producer constructed an ideal, harmonious, and diverse image of Indonesia by uniting high and pop culture, stereotypical diversity, and maritime identity. The Gen Z decoding results split into three positions: Dominant (fully accepting the "very Indonesian" meaning), Negotiated (accepting the general message but criticizing specific elements like "boring" colors), and Oppositional (rejecting it due to "too basic" symbols, lack of narrative, and an "outdated" art style). In conclusion, a significant gap exists not in the cultural symbols (denotation), but in the visual execution (connotation) which did not align with Gen Z aesthetics.
Co-Authors Brilindra Pandanwangi Brillian Nur Diansari Ditya Fajar Rizkizha Hening Laksani Immanuel Abimanyu Ipung Kurniawan Yunianto Krisna Adi Heryoga M. Harun Rosyid Ridlo Monica Revias Purwa Kusuma Muslihah, Isnawati Nauril Ni’ma Nursiam Prilosadoso, Basnendar Herry Ratna Susanti Rendya Adi Kurniawan Rian Prasetya Yunanto Sri Murwanti Yoga Prasetya Adi Nugraha