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All Journal MUDRA Jurnal Seni Budaya Jurnal Bahasa Rupa Jurnal Invensi (Jurnal Penciptaan dan Pengkajian Seni) Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Gestalt : Jurnal Desain Komunikasi Visual Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Aksa : Jurnal Desain Komunikasi Visual Askara: Jurnal Seni dan Desain Jurnal Bahasa Rupa Jurnal Bahasa Rupa
Monica Revias Purwa Kusuma
Institut Seni Indonesia Surakarta
Religion Arts Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

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NARASI LIRIS FOTOGRAFI JURNALISTIK PADA MASA PANDEMI COVID-19: STUDI KASUS PROYEK FOTOGRAFI “STILL LIVES” OLEH THE NEW YORK TIMES Aji Susanto Anom Purnomo; Novan Jemmi Andrea; Monica Revias Purwa Kusuma
Jurnal Bahasa Rupa Vol. 4 No. 2 (2021): Jurnal Bahasa Rupa April 2021
Publisher : LPPM Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i2.714

Abstract

2020 is the year when the world is faced with a health crisis, namely the Covid-19 pandemic or also known as the Corona Virus. All aspects of life are affected by this crisis, the joints of humanity are faced with limitations. The mass media are intensively reporting various incidents regarding the Covid-19 pandemic. The stories are often accompanied by journalistic photos. One of the functions of photojournalism is to strengthen the story of what the media wants to convey. Journalistic photos during this pandemic usually feature scenes from medical activities, government policies and large narratives that are cold on empathetic human relations. However, different from most photojournalism in most mass media, The New York Times publishes "Still Lives" photography projects that are done by its photographers. The project presents a different narrative from this time of the pandemic. The “Still Lives” photography project is important because it presents journalistic photos that tell a domestic narrative that is close to the sides of universal humanity, namely the stories of the photographers' homes and families. This study aims to describe and interpret the “Still Lives” photography project as an alternative in creating a different narrative from photojournalism during the pandemic. This study used a descriptive qualitative research method based on phenomenology with Roland Barthes' main theory of semiotics and supported by journalistic photography theory and representation theory. The research results obtained a complete explanation and meaning of the “Still Lives” Project from The New York Times. The project according to the theory of photo journalistic is photo story based on personal experiences. From the analysis through the theory of semiotics from Roland Barthes and representation theory successfully obtained a result that basically projects “Still Lives” can be understood as a representation of the universal experience and feeling by mankind. Project “Still Lives” provides the representation of covid-19 pandemic through the mass media journalistic that show an alternative offer to journalistic practice to use lyrical narratives and personal experience in the story and more empathy in the mass publication of pandemic covid-19.
PERANCANGAN DESTINATION BRANDING DESA WISATA KETENGER KABUPATEN BANYUMAS UNTUK MENDUKUNG PROGRAM DIGITAL DESTINATION Monica Revias Purwa Kusuma
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 4 No 2 (2019): Vol 04, No 02 (September 2019) demandia - Jurnal Desain Komunikasi Visual, Manaje
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v4i2.1897

Abstract

Abstract: Ketenger Tourism Village in Kab. Banyumas has very beautiful natural potential, but does not have a good branding or promotion. Image Ketenger Tourism Village needs to be improved by designing destination branding in order to change the perception of the target audience and make it an alternative tourism destination in the Banyumas regency. The method used in this research is observation, interviews, documentation, and literature studies. The purpose of this research is to increase the attractiveness of tourists to come and visit Ketenger Tourism Village while supporting the digital destination program launched by the Ministry of Tourism. The results of this study are the design of the new identity of Ketenger Tourism Village in the form of logos, banners, billboards, brochures, tickets, shirts, arches, integrated sign systems, photogenic spots, and Instagram. The conclusion of this study is that the design of destination branding in an area is one of the things that needs to be done to help implement a digital destination tourism program made by the government. Keywords: tourism, destination branding, digital destination, Ketenger Tourism Village
PERANCANGAN MOTION GRAPHIC IKLAN LAYANAN MASYARAKAT : STOP TOLAK PEMAKAMAN KORBAN COVID-19 Luqman Wahyudi; Monica Revias Purwa Kusuma
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 6 No 2 (2021): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v6i2.3483

Abstract

Banyaknya korban jiwa akibat Covid-19 memicu kecemasan masyarakat yang besar terkait pemakaman korban Covid-19. Terdapat beberapa kasus penolakan jenazah korban Covid-19 di sejumlah daerah di Indonesia, salah satunya di Kabupaten Banyumas. Ketakutan serta kurangnya edukasi pada masyarakat tentang protokol pemakaman korban Covid-19 menjadi pemicu utama fenomena ini. Salah satu cara efektif mengedukasi masyarakat tentang penolakan pemakaman korban Covid-19 adalah dengan membuat Iklan Layanan Masyarakat (ILM) berwujud motion graphics. Jenis pendekatan penelitian yang dipilih dalam perancangan ini adalah metode kualitatif dengan teknik analisis data menggunakan 5W+1H yaitu who, what, when, where, why, dan how. Perancangan iklan layanan masyarakat ini bertujuan untuk mengedukasi masyarakat agar tidak takut dan menolak jenazah korban Covid-19 untuk dimakamkan. Hasil perancangan menunjukkan bahwa penyampaian informasi mengenai penolakan jenazah korban Covid-19 dapat dilakukan menggunakan media motion graphics, yang melalui tiga tahapan yaitu pra-produksi, produksi, dan pascaproduksi. Manfaat dari penelitian ini adalah menyampaikan informasi kepada masyarakat mengenai Standar Operasional Prosedur (SOP) pemulasaran jenazah korban Covid-19 agar dapat mengurangi kekhawatiran yang berlebih dan menghindari fenomena penolakan pemakaman jenazah korban Covid-19. Informasi tersebut sudah tersampaikan dengan baik kepada target audiens melalui iklan Instagram, Facebook, maupun YouTube, dilihat dari jangkauan media-media yang telah dipasangi iklan layanan masyarakat ini. Kata kunci: iklan layanan masyarakat, Covid-19, motion graphics, penolakan pemakaman
KOMODIFIKASI AGAMA PADA VISUALISASI DESAIN KEMASAN “HILO SOLEHA” Monica Revias Purwa Kusuma
INVENSI (Jurnal Penciptaan dan Pengkajian Seni) Vol 1, No 1 (2016): Juni 2016
Publisher : Program Pascasarjana Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1023.383 KB) | DOI: 10.24821/invensi.v1i1.1610

Abstract

Desain kemasan pada saat ini tidak hanya mempunyai fungsi melindungi produk tetapi juga mengkomunikasikan isi produk secara visual. Fenomena unik yang belakangan ini hadir di Indonesia yaitu menggunakan simbol-simbol agama pada desain kemasan produknya. Simbolsimbol agama yang digunakan dalam desain kemasan tersebut digunakan sebagai alat untuk mengubah nilai guna sebagai nilai jual. Hal tersebut biasa disebut sebagai komodifikasi agama. Salah satu contoh desain kemasan yang menggunakan simbol-simbol agama yaitu produk HiLo Soleha. Produk tersebut menggunakan simbol agama Islam pada desain kemasannya. Penelitian ini dapat memberikan pemahaman tentang pemaknaan tanda-tanda komodifikasi agama yang muncul melalui simbol-simbol agama yang dimasukkan ke dalam visualisasi desain kemasan. Hasil dari penelitian ini ditemukan bahwa tanda-tanda komodifikasi agama yang terlihat pada sampel tersebut menggunakan model wanita berhijab, kata-kata, ornamen-ornamen, bentuk tulisan, serta warna yang merujuk pada agama Islam. Pada pemaknaan konotasi, tanda-tanda yang terdapat pada desain kemasan tersebut berguna untuk menunjukkan segmentasi pasar dan menjelaskan informasi produk secara lengkap. Selain itu, tanda-tanda komodifikasi agama Islam juga digunakan untuk membentuk mitos-mitos baru yang muncul. Mitos baru yang muncul juga didasari oleh mitosmitos lama yang telah ada sebelumnya dan diyakini oleh masyarakat Indonesia. Nowadays, Packaging design not only to protect the product in it, but also have another function like communicate the content visually. Unique phenomenon happen lately in Indonesia, many product using packaging design that have a religion symbol on it. The use of religion symbol on packaging design is a medium to change the original trade value of the product into sales value. The use of religion symbol on packaging design is called religion commodification. Example of this thing can be seen on HiLo Soleha product. The product use Islamic symbol on their packaging. This research can provide an understanding of purport signs religion commodification rose through symbols religion put in visualization design packaging. The result of this research is an evidence and critical description of the use of religion symbol that mark the commodification of the sample. The commodification reveal from the hijab woman illustration, words, patterns, shape and color that refer to Islam religion symbol. In the connotative meaning, the signs on the packaging design is use to show the target market and to give information of the product completely. Beside of that, the sign of commodification islam religion is also use to construct a new myth. New myth is emerging constituted by old myth which have pre-existed and believed by Indonesia’s society.
Pengungkapan Estetika Fotografi “Instagramable” Di Era Pariwisata Destinasi Digital Aji Susanto Anom; Monica Revias Purwa Kusuma
Mudra Jurnal Seni Budaya Vol 34 No 3 (2019): September
Publisher : Institut Seni Indonesia Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/mudra.v34i3.787

Abstract

Salah satu strategi utama KEMENPAR dalam menarik wisatawan di tahun 2018 adalah menggunakan strategi “Destinasi Digital”. Destinasi digital adalah strategi dimana pemangku kepentingan menciptakan suatu kondisi yang viral di media sosial berkaitan dengan objek wisata. Untuk menciptakan kondisi viral tersebut, KEMENPAR menciptakan spot-spot di objek wisata yang fotogenik sehingga wisatawan kemudian tergerak untuk merekam dan membagi pengalaman wisata mereka di media sosial khususnya Instagram. Salah satu faktor penting dalam menarik wisatawan lain dalam strategi “Destinasi Digital” adalah karya fotografi yang merekam keindahan pengalaman mereka di objek wisata dalam bingkai estetika “Instagramable”. Oleh karena itu penelitian ini bertujuan untuk mengungkapkan estetika “Instagramable” yang mengkonstruksi keindahan persuasif karya-karya fotografi tersebut. Hasil dari penelitian ini adalah analisis deskriptif kualitatif melalui teori Estetika Fotografi dari gaya-gaya visual yang mengkonstruksi estetika “Instagramable”, khususnya dalam mem-viral-kan objek wisata di Era “Destinasi Digital”.
Emotional Branding Dalam Strategi Pemasaran Kolaborasi : Studi Kasus Desain Kemasan Mizzu “Khong Guan Face Palette” Monica Revias Purwa Kusuma; Aji Susanto Anom Purnomo
Mudra Jurnal Seni Budaya Vol 35 No 3 (2020): September
Publisher : Institut Seni Indonesia Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/mudra.v35i3.1126

Abstract

Di era internet marketing saat ini, pengambilan keputusan pembelian sebuah produk tidak hanya bergantung pada fungsinya saja. Faktor emosional dan nilai artistik juga memiliki peran didalam proses tersebut. Hal ini membutuhkan strategi pemasaran yang kreatif dan inovatif agar sebuah produk sukses dalam pemasarannya. Penelitian ini bertujuan memaparkan fenomena strategi pemasaran yang dilakukan oleh Mizzu Cosmetics sebagai alternatif dalam merencanakan sebuah strategi pemasaran. Strategi pemasaran tersebut adalah strategi pemasaran kolaborasi yang dilakukan oleh Mizzu Cosmetics bersama biskuit Khong Guan dalam produk “Khong Guan Face Palette”. Penelitian ini menggunakan metode penelitian deskriptif kualitatif berlandaskan fenomenologis dengan teori utama desain kemasan dan ditunjang oleh teori emotional branding serta teori strategi pemasaran. Dari hasil penelitian didapat strategi pemasaran kolaborasi yang kreatif dan inovatif memanfaatkan aspek emotional branding dari sebuah produk yang ikonik. Biskuit Khong Guan yang sudah lebih dulu lekat di benak konsumen dengan parodi dan meme hilangnya sosok ayah memberikan nilai tambahan pada produk Mizzu Cosmetics dalam desain kemasannya serta rangkaian kampanye yang dilakukan
Mitos Wanita Pada Desain Kemasan Sabun Pembersih Kewanitaan Monica Revias Purwa Kusuma; Aji Susanto Anom Purnomo
AKSA: Jurnal Desain Komunikasi Visual Vol. 4 No. 1 (2020): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v4i1.46

Abstract

A wider market in which there are various kinds of products makescompetition fierce for the attention of consumers. In plain view,many similar items have almost similar visual elements, one of whichis feminine cleaning products. The feminine sanitizer packagingbottle has a distinctive curve and is almost similar from one brand toanother. This study aims to examine a work of VisualCommunication Design in the form of packaging design of femininecleansing soap products. The feminine cleansing soap productssampled were Herborist, Resik V, and Sumber Ayu, and all threecontain the same content, namely betel leaf extract. The researchmethod used in this research is descriptive qualitative with the theoryof the meaning of connotations and myths of Roland Barthes. Theresults of the analysis of connotative and mythological meanings ofthe three samples of feminine cleansing soap show that there aresimilarities in the meanings of verbal and visual signs. Theseproducts carry the same image which is constructed through theconnotations and myths of the hope of every woman to have afragrant, clean, healthy, healthy area of womanhood and does notinterfere with daily activities. Meanwhile, the meaning of myth in thepackaging design of feminine cleansing soap reveals that the shapeof the packaging design bottle is an ideal image of a woman's body.
KAJIAN SOSIOLOGI DESAIN POSTINGAN INSTAGRAM JOKOWI VERSI UCAPAN SELAMAT HARI RAYA IDUL FITRI Monica Revias Purwa Kusuma; Luqman Wahyudi; Pungky Febi Arifianto
ASKARA: Jurnal Seni dan Desain Vol 2 No 1 (2023): ASKARA: Jurnal Seni dan Desain
Publisher : LPPM Institut Teknologi Telkom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20895/askara.v2i1.1116

Abstract

Media sosial seperti Instagram saat ini tidak dapat lepas dari kehidupan manusia. Berbagai fungsi dapat dilakukan, salah satunya adalah sebagai media pembentuk personal branding. Banyaknya pengguna Instagram di Indonesia saat ini dimanfaatkan oleh publik figur untuk membentuk citra baik di tengah masyarakat. Tidak terkecuali presiden negara Indonesia saat ini, Bapak Joko Widodo (Jokowi). Jokowi memanfaatkan akun stagram @jokowi sebagai alat untuk menyapa dan membentuk citra positif di masyarakat. Salah satu unggahan di akun Instagram Jokowi yang sangat menarik adalah unggahan Selamat Hari Raya Idul Fitri 1444H pada 22 April 2023. Postingan ini menjadi menarik karena mengandung hal-hal yang viral serta fenomena yang dekat dengan sedang terjadi pada saat ini. Pengikut merasa memiliki relasi dengan kejadian-kejadian yang ditorehkan dalam ilustrasi tersebut karena mengandung fenomena sosial terkini. Penelitian ini merupakan penelitian kualitatif deskriptif yang bertujuan membedah desain Selamat Hari Raya Idul Fitri 1444 H unggahan Jokowi dari segi sosiologi desain, dimana desain tidak hanya muncul begitu saja tetapi dipengaruhi kondisi-kondisi sosial yang ada di sekitarnya. Hasil dari penelitian berupa terdapat berbagai fenomena sosial berupa kejadian nyata yang memang turun temurun terjadi di Indonesia dan sudah menjadi tradisi. Terdapat juga fenomena sosial yang sedang viral dan keadaan-keadaan yang terjadi saat ini. Realitas sosial yang ditemukan saat momen Lebaran ditandai dengan adanya habitus, dimana hal tersebut berhubungan dengan kapital dan modal simbolik dibaliknya. Selain itu, realitas sosial yang ditemukan pada gaya hidup dan perilaku masyarakat saat momen Lebaran juga mengandung praktek konsumsi simbol dimana berhubungan dengan kelas sosial maupun strata sosial tertentu.
NARASI LIRIS FOTOGRAFI JURNALISTIK PADA MASA PANDEMI COVID-19: STUDI KASUS PROYEK FOTOGRAFI “STILL LIVES” OLEH THE NEW YORK TIMES Aji Susanto Anom Purnomo; Novan Jemmi Andrea; Monica Revias Purwa Kusuma
Jurnal Bahasa Rupa Vol. 4 No. 2 (2021): Jurnal Bahasa Rupa April 2021
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v4i2.714

Abstract

2020 is the year when the world is faced with a health crisis, namely the Covid-19 pandemic or also known as the Corona Virus. All aspects of life are affected by this crisis, the joints of humanity are faced with limitations. The mass media are intensively reporting various incidents regarding the Covid-19 pandemic. The stories are often accompanied by journalistic photos. One of the functions of photojournalism is to strengthen the story of what the media wants to convey. Journalistic photos during this pandemic usually feature scenes from medical activities, government policies and large narratives that are cold on empathetic human relations. However, different from most photojournalism in most mass media, The New York Times publishes "Still Lives" photography projects that are done by its photographers. The project presents a different narrative from this time of the pandemic. The “Still Lives” photography project is important because it presents journalistic photos that tell a domestic narrative that is close to the sides of universal humanity, namely the stories of the photographers' homes and families. This study aims to describe and interpret the “Still Lives” photography project as an alternative in creating a different narrative from photojournalism during the pandemic. This study used a descriptive qualitative research method based on phenomenology with Roland Barthes' main theory of semiotics and supported by journalistic photography theory and representation theory. The research results obtained a complete explanation and meaning of the “Still Lives” Project from The New York Times. The project according to the theory of photo journalistic is photo story based on personal experiences. From the analysis through the theory of semiotics from Roland Barthes and representation theory successfully obtained a result that basically projects “Still Lives” can be understood as a representation of the universal experience and feeling by mankind. Project “Still Lives” provides the representation of covid-19 pandemic through the mass media journalistic that show an alternative offer to journalistic practice to use lyrical narratives and personal experience in the story and more empathy in the mass publication of pandemic covid-19.
KAJIAN SENSUALITAS PRIA PADA IKLAN MIRAEL SUGAR WAX VERSI JEFRI NICHOL DENGAN TEORI KRITIK SENI FELDMAN: A STUDY OF MALE SENSUALITY IN JEFRI NICHOL'S MIRAEL SUGAR WAX ADVERTISEMENT WITH FELDMAN'S ART CRITICISM THEORY Monica Revias Purwa Kusuma
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 8 No. 1 (2025): Jurnal Seni dan Reka Rancang : Jurnal Ilmiah Magister Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v8i1.22871

Abstract

A Study of Male Sensuality in Jefri Nichol's Mirael Sugar Wax Advertisement with Feldman's Art Criticism Theory. This study aims to examine the representation of male sexuality in the short video advertisement of Mirael Sugarwax featuring Jefri Nichol, uploaded on Instagram in February 2025. The advertisement showcases Jefri Nichol as a brand ambassador, a unique approach considering sugar wax is typically associated with women’s body care. Employing a qualitative descriptive method, this research applies Edmund Feldman’s art criticism framework, which includes stages of description, formal analysis, interpretation, and evaluation, complemented by Roland Barthes’ semiotics theory to analyze denotation, connotation, and myth. Data were collected through documentation and literature studies, with content analysis as the primary method. The findings reveal that the advertisement effectively constructs male sexuality through Jefri Nichol’s physical aesthetics, expressions of pleasure, and confidence across 15 scenes, such as undressing and facial expressions during waxing. However, excessive sensuality, such as the scene of smearing sugar wax on the mouth, has sparked negative reactions from netizens for being irrelevant and overly provocative. This study concludes that this advertisement is effective in promoting the product and can convey the message it wants to convey to the audience, the overemphasis on sensuality may detract from its professional image and lead to negative perceptions. This research provides insights into how male sexuality is portrayed in modern visual culture through advertising.
Co-Authors Aji Susanto Anom Aji Susanto Anom Purnomo Luqman Wahyudi Novan Jemmi Andrea Novan Jemmi Andrea, Novan Jemmi Pungky Febi Arifianto Ridlo, M Harun Rosyid Zanzabil, Bilqis Katuffahati