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All Journal PENG: Jurnal Ekonomi dan Manajemen Journal of Smart Education and Emerging Technology
Riska
Universitas Negeri Makassar
Computer Science & IT Economics, Econometrics & Finance Education

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Multimedia-Based Learning Module Development for a Special Topics in Multimedia Course: A Four-D Research and Development Study Riska; Muhammad Yahya; Muhammad Riska
Journal of Smart Education and Emerging Technology Vol 1 No 2 (2026) : January
Publisher : PT. Global Research Collaboration

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Abstract

Background/Context: The development of information and communication technology has promoted the use of multimedia-based learning in higher education to improve student engagement and independent learning. However, instructional materials for the Special Topics in Multimedia course were unsystematically organized, fragmented, and lacked structured learning modules, making it difficult for students to understand the content independently. Objective/Purpose: This study aimed to develop a systematically designed multimedia-based learning module for the Special Topics in Multimedia course to support structured learning and enhance student understanding. Method: This study employed a Research and Development approach using a four-D (4D) development model consisting of Define, Design, Develop, and Disseminate. The module was validated by material and media experts and tested through small and large group trials with students. Results: The developed module was evaluated as highly feasible by both material and media experts. Student trials indicated very positive responses, showing that the module was practical, easy to use, and supported effective independent learning. Conclusion: The multimedia-based learning module was proven to be valid, practical, and well-accepted by students. It successfully provides structured instructional materials and enhances independent learning, making it suitable for use in higher education.
Pengaruh Digital Marketing dan Online Customer Review terhadap Keputusan Pembelian Online di Kalangan Generasi Z Romansyah Sahabuddin; Azlan Azhari; Riska; Indah Cahya Kamila; Rifqah Maharani; Muh Ahlul Dzikry
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): Juli-September, Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/47dft040

Abstract

Penelitian ini bertujuan untuk mengevaluasi sejauh mana digital marketing dan ulasan pelanggan secara daring memengaruhi keputusan pembelian online pada Generasi Z. Generasi ini merupakan kelompok yang sangat terbiasa dengan penggunaan teknologi digital dan aktif di berbagai platform digital serta e-commerce. Studi ini menggunakan metode kuantitatif dengan menyebarkan kuesioner kepada individu berusia 18 hingga 25 tahun yang memiliki pengalaman dalam berbelanja online. Analisis data dilakukan menggunakan regresi linier berganda untuk menguji hubungan antara variabel bebas dan keputusan pembelian. Hasil analisis menunjukkan bahwa digital marketing dan ulasan pelanggan online memiliki pengaruh yang signifikan dan positif terhadap keputusan pembelian. Hal ini menandakan bahwa strategi pemasaran digital yang efektif serta ulasan yang positif dari konsumen dapat mendorong keputusan pembelian di kalangan Gen Z. Temuan ini menjadi referensi penting bagi pelaku usaha dalam menyusun strategi pemasaran digital yang optimal dan membangun reputasi melalui ulasan pelanggan.
Co-Authors Azlan Azhari Indah Cahya Kamila Muh Ahlul Dzikry Muhammad Yahya Rifqah Maharani Riska, Muhammad Romansyah Sahabuddin