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All Journal Jurnal Mandiri Indonesian Journal of Society Engagement (IJSE) SOCIORA: The Journal of Social Sciences, Economics, and Humanities
Jakariah Jakariah
Fakultas Ekonomi dan Bisnis, Universitas Pamulang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Digital Marketing dan Fasilitas terhadap Peningkatan Kunjungan Perpustakaan Umum Daerah, Kota Tangerang Deviliani Chantika; Jakariah Jakariah
Ilmu Sosial, Ekonomi, dan Humaniora Vol 2 No 2: April 2025
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/sociora.v2i2.59

Abstract

This study aims to determine the effect of digital marketing and facilities on increasing visits to the Tangerang City Regional Public Library. The research method used in this study is a quantitative method.   Data collection was carried out using slovin by distributing it to 98 respondents. The results of this study obtained the results of the calculation of the multiple regression equation value, namely Y = 0.428 + 0.317 X1 + 0.340 X2. Based on the results of the hypothesis test on the calculation of the t-test of the digital marketing variable of t count 22.823> t table 1.984 and a significance value of 0.000 <0.05, so there is a positive and significant influence between the digital marketing variable partially on increasing visits. Hypothesis test on the calculation of the t-test of the facility variable of t count 21.968> t table 1.984 and a significance value of 0.000 <0.05, so there is a positive and significant influence between the facility variable partially on increasing visits. While the results of the hypothesis test on the f test of f count 316.140> f table 3.09 and a significance value of 0.000 <0.05, it can be concluded that there is a positive and significant influence between the digital marketing and facility variables simultaneously on increasing visits. Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing dan fasilitas terhadap peningkatan kunjungan Perpustakaan Umum Daerah, Kota Tangerang. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif. Pengumpulan data dilakukan dengan menggunakan slovin dengan menyebar kepada 98 responden. Hasil pada penelitian ini diperoleh hasil perhitungan nilai persamaan regresi berganda yaitu  Y = 0,428 + 0,317 X1 + 0,340 X2. Berdasarkan hasil uji hipotesis pada perhitungan uji-t variabel digital marketing sebesar thitung 22,823 > ttabel 1,984 dan nilai signifikansi 0,000 < 0,05, sehingga terdapat pengaruh positif dan signifikansi antara variabel digital marketing secara parsial terhadap peningkatan kunjungan. uji hipotesis pada perhitungan uji -t variabel fasilitas sebesar thitung 21,968 > ttabel 1,984 dan nilai signifikan 0,000 < 0,05, sehingga terdapat pengaruh positif dan signifikansi antara variabel fasilitas secara parsial terhadap peningkatan kunjungan. Sedangkan hasil uji hipotesis pada uji f sebesar fhitung 316,140 > ftabel 3,09 dan nilai signifikan 0,000 < 0,05, dapat disimpulkan bahwa terdapat pengaruh positif dan signifikan antara variabel digital marketing dan fasilitas secara simultan terhadap peningkatan kunjungan. Kata Kunci: digital marketing; fasilitas; peningkatan kunjungan
Pelatihan Penulisan Artikel dan Publikasi Jurnal bagi Mahasiswa dan Mahasiswi di Kota Tangerang Selatan Jakariah Jakariah; Syamruddin Syamruddin; Ahmad Yani Nasution
Indonesian Journal of Society Engagement Vol. 6 No. 3: Desember 2025
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/ijse.v6i3.274

Abstract

This Community Service (PkM) was carried out with the aim of providing understanding and provisions to male and female students in South Tangerang City regarding article writing and easy tips for publication in journals. Thus, male and female students are able to create quality articles that can penetrate scientific journals. The PkM method includes partner situation analysis, problem identification, problem-solving solutions, preparation for implementation, implementation of activities as well as evaluation, reporting, and output. The results of this PkM show an increase in participant knowledge, ability to draft scientific articles, use citation tools, proficiency in using the Mendeley Application, and ability to submit to journals. Then, interest in publications increases and the strengthening of academic networks is increasingly numerous. Abstrak Pengabdian kepada Masyarakat (PkM) ini dilaksanakan bertujuan untuk memberikan pemahaman dan bekal kepada mahasiswa dan mahasiswi yang ada di  Kota Tangerang Selatan mengenai penulisan artikel dan tips mudah untuk publikasi pada jurnal. Dengan demikian mahasiswa dan mahasiswi mampu membuat artikel yang berkualitas sehingga bisa tembus pada jurnal ilmiah. Metode PkM ini meliputi analisis situasi mitra, identifikasi masalah, solusi pemecahan masalah, persiapan pelaksanaan, pelaksanaan kegiatan serta evaluasi, pelaporan, dan luaran. Hasil PkM ini menunjukkan adanya peningkatan pengetahuan peserta, mampu dalam menyusun draf artikel ilmiah, penggunaan alat bantu sitasi, mahir dalam menggunakan Aplikasi Mendeley, dan mampu melakukan submission pada jurnal. Kemudian minat publikasi meningkat dan penguatan jejaring akademik yang semakin banyak. Kata Kunci: pelatihan; artikel; publikasi; jurnal
SWOT Analysis of the Muhammad Sholahuddin Albimawi Education Foundation, South Tangerang City Syamruddin Syamruddin; Jakariah Jakariah; Ahmad Yani Nasution; Yogi Ari Karnandi
Jurnal MANDIRI: Ilmu Pengetahuan, Seni, dan Teknologi Vol 9 No 2: Desember 2025
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/mandiri.v9i2.383

Abstract

The purpose of this study is to observe and understand the internal and external conditions through the strengths, weaknesses, opportunities, and threats that exist at the Muhammad Sholahuddin Albimawi Education Foundation, South Tangerang City. This study uses a mixed method. While the data analysis techniques include SWOT Analysis, IFE Matrix Analysis, EFE Matrix Analysis, IE Matrix Analysis, SWOT Matrix, and SWOT Analysis Diagram. The results of the study show that in the IFE Matrix the strengths and weaknesses have a total score of 3.34. Then in the EFE Matrix the opportunities and threats have a total score of 3.09. Based on the IE Matrix, the company's position is in cell I (Strong) where it shows the appropriate strategy is to grow and develop (growth and build). This means that this strategy is adjusted to the strengths of the internal side of the foundation to take advantage of the right opportunities to gain benefits for the foundation. While in the SWOT Matrix using the SO, WO, ST, and WT formulas, twelve strategies are obtained. The results of the SWOT Analysis Diagram show that the company is in quadrant II, namely carrying out a product diversification strategy.
The Influence of Product Quality and Brand Image on Purchasing Decisions of Carvil Sandals at Hypermart Cyberpark Karawaci Jakariah Jakariah
Jurnal MANDIRI: Ilmu Pengetahuan, Seni, dan Teknologi Vol 8 No 1: Juni 2024
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/mandiri.v8i1.405

Abstract

The purpose of this study was to determine the effect of product quality and brand image on the purchasing decision of Carvil sandals at Hypermart Cyberpark Karawaci. This research method is quantitative associative type. This study uses an instrumen test analysis technique, which consists of validity and reliability, classical assumption test analysis and quantitative analysis test. The results showed that there was a partial effect of product quality on the purchasing decision of Carvil sandals at Hypermart Cyberpark Karawaci, seen from the results of the t test (partial test) which showed the t value of 5,751 > ttable of 1,985 and a significant value of 0,00 < 0,05. Then there is the influence of brand image on the decision to buy Carvil sandals at Hypermart Cyberpark Karawaci partially, seen from the results of the t test (partial test) tcount 4,104 > ttable 1,985 and significant value 0,00 < 0,05. Meanwhile, based on the F test (simultaneous test) shows that there is an effect of product quality and brand image on the decision to buy Carvil sandals at Hypermart Cyberpark Karawaci in a simulant manner, seen from the results of the F test (simultaneous test) which shows thecalculated 249,300 > Ftable 2,700 and significant value of 0,000 <0,05. The results of the determination test show the Adjusted R Square value of 0,840 or 84%, which means that the quality of the product and brand image contributes or influences purchasing decisions by 84% and the remaining 16% is influenced by other variables.
Pelatihan Penulisan Karya Tulis Ilmiah Bagi Siswa Santri Pondok Modern Al-Ghozali, Curug, Gunungsindur, Bogor Jakariah Jakariah; Syamruddin Syamruddin; Ahmad Yani Nasution; Rara Damayanti; Trisna Yuniarti
Indonesian Journal of Society Engagement Vol. 7 No. 1: April 2026
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/ijse.v7i1.284

Abstract

This Community Service activity—conducted as a training session on scientific writing for students at the Al-Ghozali Modern Islamic Boarding School in Curug, Gunungsindur, Bogor—aims to assist students in producing high-quality scientific papers. The training employed methods such as mentoring, discussion, workshops, and technical guidance on scientific writing in accordance with established standards. The results indicate that the students participating in the training demonstrated a good level of proficiency. A total of 20 students from Grade XI participated in the training; of these, 16 demonstrated a solid understanding of scientific writing. This suggests the training was successful, as participants grasped the material well and were able to apply it while drafting short scientific papers. The targeted output for this community service activity is publication in a nationally accredited scientific journal with a Sinta 4 rating. Abstrak Kegiatan Pengabdian kepada Masyarakat (PkM) dalam bentuk Pelatihan Penulisan Karya Tulis Ilmiah Bagi Siswa-Siswi Pondok Modern Al-Ghozali, Curug, Gunungsindur, Bogor ini bertujuan untuk membantu para santri dalam membuat karya tulis ilmiah yang baik dan berkualitas. Pelatihan dilakukan dengan menggunakan metode pedampingan, diskusi, workshop, dan bimbingan teknis (bimtek) penulisan karya tulis ilmiah sesuai dengan standar yang sudah baku. Hasil pelatihan menunjukkan bahwa kemampuan siswa para santri yang menjadi peserta pelatihan sudah baik. Peserta pelatihan secera keseluruhan berjumlah 20 orang santri yang merupakan Kelas XI. Dari 20 peserta pelatihan, 16 di antaranya sudah memahami penulisan secara baik. Hal ini sekaligus mengindikasikan bahwa pelatihan dapat dikatakan sudah berhasil, di mana peserta memahami materi yang disampaikan dengan baik dan dapat mempraktikkannya saat pembuatan karya tulis ilmiah secara singkat. Adapun luaran yang ditargetkan dari kegiatan PkM ini yaitu publikasi pada jurnal ilmiah yang sudah terakreditasi nasional dengan peringkat Sinta 4. Kata Kunci: pelatihan; penulisan; karya tulis; ilmiah
Co-Authors Ahmad Yani Nasution Deviliani Chantika Rara Damayanti Syamruddin Syamruddin Trisna Yuniarti Yogi Ari Karnandi