Yanuar Syam Putra
FH Universitas PGRI Palembang

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Hukum Kontrak Elektronik Terhadap Perlindungan Data Pribadi Konsumen: Studi Kasus Belanja Online dan Pinjaman Online Yanuar Syam Putra; Sri Wahyuningsih; Sundari; Suryati; Febrimarani Malinda
Jurnal Ilmu Pemerintahan Suara Khatulistiwa Vol 10 No 2 (2025): Government and Innovation
Publisher : Institut Pemerintahan Dalam Negeri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33701/jipsk.v10i2.5727

Abstract

The development of information and communication technology has brought about changes in the abundance of consumer personal data on online shopping and lending applications. This phenomenon has implications for the increased collection and processing of consumer personal data by application providers, which poses the potential for privacy violations if the data is misused by unauthorized parties. This is necessary for the protection of personal data to provide legal certainty for consumers. This study aims to analyze electronic contract law in relation to the protection of consumer personal data. The research method used is a normative and empirical juridical approach, with data collection through literature studies and observations of the practices and behavior of online shopping and lending application users in the field. The results indicate that increasing consumer legal awareness and the responsibility of application providers in implementing personal data protection principles are key factors in creating a safe, fair, and trustworthy electronic transaction ecosystem. Therefore, the implementation of electronic contract law based on the principles of justice and legal certainty is a crucial effort to protect consumer rights in the digital era.