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Novi Aisha
Universitas Muhammadiyah Sumatera Utara
Agriculture, Biological Sciences & Forestry Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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The Role of Motivation Mediates the Influence of Work Environment and Leadership on Organizational Commitment Kurnia, Efry; Aisha, Novi; Sari, Roza Maya; Hidayat, Rahmat
Journal of International Conference Proceedings Vol 6, No 3 (2023): 2023 ICPM Penang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i3.2806

Abstract

The importance of commitment to employees who can have a positive impact on the development and progress of the company. So there needs to be a driving factor as a good motivation in the work environment. For this reason, there needs to be motivation in moving employees, especially in the work environment. This study aims to explain the role of motivation in mediating the influence of the work environment and leadership that can affect employee commitment in achieving employee and company performance. Conducting this initial survey will explain the causation that can affect other variables. This research was conducted at PT. Cisadane Sawit Raya (CSR), North Sumatera by involving all 76 employees in 2 work units in office with the criteria of working period of ± 5 years with a saturated sampling method. The results of this study can be seen through motivation as a mediation of the influence of the work environment and leadership on organizational commitment that can help companies in identifying.
Pengaruh Keragaman Produk dan Inovasi Layanan Terhadap Kepuasan Konsumen Pada Restoran Cepat Saji Burger King di Medan Aisha, Novi
Surplus: Jurnal Ekonomi dan Bisnis Vol. 1 No. 2 (2023): Juni-Nopember 2023
Publisher : Yayasan Pendidikan Tanggui Baimbaian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71456/sur.v1i2.522

Abstract

Penelitian ini bertujuan untuk mengetahui secara parsial dan simultan pengaruh keragaman produk dan inovasi layanan terhadap kepuasan konsumen pada restoran cepat saji Burger King. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan asosiatif dan kuantitatif. Populasi yang digunakan adalah seluruh konsumen kota medan yang melakukan pembelian pada restoran cepat saji Burger King di Medan. Pengambilan sampel jenis nonprobability sampling yaitu dengan menggunakan accidental sampling dengan menyebarkan angket sebanyak 100 orang responden yang perhitungannya berdasarkan rumus lemeshow. Teknik analisis data dalam penelitian ini adalah analisis data kuantitatif, yakni dengan pengujian Asumsi Klasik, Uji Regresi Linier Berganda, Uji t, Uji F dan Koefisien Determinasi. Hasil penelitian menunjukkan bahwa ada pengaruh keragaman produk terhadap kepuasan konsumen, ada pengaruh inovasi layanan terhadap kepuasan konsumen. Secara simultan ada pengaruh keragaman produk dan inovasi layanan terhadap kepuasan konsumen Burger King di Medan.
Implementasi Manajemen Risiko pada Usaha Mikro Kecil dan Menengah (UMKM) Novi Aisha
EBISMAN eBisnis Manajemen Vol. 4 No. 1 (2026): Maret : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v4i1.1236

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are highly vulnerable to a wide range of business risks that may threaten their operational continuity and long-term sustainability. These risks include financial instability, market fluctuations, supply chain disruptions, regulatory changes, and limited managerial capacity. This study aims to describe the implementation of risk management practices in MSMEs by examining the processes of risk identification, analysis, evaluation, and control in accordance with the specific characteristics and limitations of MSME operations. The research applies a qualitative method using a document study approach to explore and analyze the phenomenon of risk management within MSMEs. The data utilized consist of secondary sources, including scholarly journal articles, previous empirical research findings, official publications from relevant institutions, government reports, and other publicly accessible documents related to MSME development. The findings reveal that although MSME actors generally recognize the existence of various business risks, the practical implementation of structured and systematic risk management remains suboptimal. Many MSMEs still apply informal, reactive, and experience-based strategies rather than comprehensive risk management frameworks, indicating the need for improved awareness, training, and institutional support.
Co-Authors Efry Kurnia Efry Kurnia Kurnia, Efry Muhammad Elfi Azhar Rahmat Hidayat Sari, Roza Maya