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All Journal Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Britain International of Humanities and Social Sciences (BIoHS) Journal
Joseph Ifeoluwa Joy
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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AI-Driven Journalism and Media Practice: Challenges and Prospects in Newsroom Decision-Making in Nigeria Funmi Falobi; Joseph Ifeoluwa Joy; Margaret Solo-Anaeto; Egbayelo Oluwaseun Faith
Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Vol 13 No 1 (2026): Konfrontasi, March
Publisher : Budapest International Research and Critics University

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Artificial Intelligence (AI) has rapidly evolved into a transformative force in global journalism, reshaping newsroom practices, editorial workflows, and decision-making processes. This study examines the dynamics of AI-driven journalism in Nigeria, focusing on the challenges and prospects associated with its integration into newsroom decision-making. Drawing on secondary data from scholarly literature, industry reports, and media analyses, the paper situates AI as a socio-technical innovation that is redefining traditional gatekeeping roles and fostering a hybrid model of human–algorithm collaboration in news production. The paper identifies critical challenges hindering effective AI adoption, including infrastructural deficits, limited digital literacy among journalists, funding constraints, ethical concerns, and institutional resistance to technological change. It further highlights emerging risks related to algorithmic bias, misinformation amplification, editorial autonomy, and surveillance threats to press freedom. Anchored in Diffusion of Innovation and Technological Determinism theories, the paper argues that AI is not merely a supportive tool but a transformative agent influencing the structure and culture of Nigerian newsrooms. It concludes that sustainable integration of AI in journalism requires strategic investments in infrastructure, capacity building, and the development of ethical and regulatory frameworks. By critically examining both the constraints and potentials of AI-driven journalism, the paper contributes to ongoing discourse on the future of media practice in Nigeria and underscores the need for a balanced, human-centred approach to technological adoption in newsroom decision-making.
Gender Inequality in Nigeria Football: A Critical Analysis of Media Coverage and Sponsorship Ikechukwu, Okeke Noble; Funmi Falobi; Joseph Ifeoluwa Joy; Samuel Onyebuenyi
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 8 No 2 (2026): Britain International of Humanities and Social Sciences, June
Publisher : Britain International for Academic Research (BIAR) Publisher

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Football remains one of the most influential sports globally, attracting massive audiences and significant media attention, with over 250 million players and 1.3 billion followers worldwide. In Nigeria, the sport holds deep cultural significance, serving as a unifying force that fosters national identity, social cohesion, and economic opportunities through media broadcasting, sponsorship, and youth engagement. Despite this prominence, the development and recognition of football in Nigeria are marked by persistent gender inequalities. While men’s football enjoys extensive media coverage, structured leagues, and substantial sponsorship investment, women’s football—despite notable achievements such as the dominance of the Super Falcons in African competitions—remains underrepresented and underfunded. This study critically examines disparities in media coverage, sponsorship, and public perception between men’s and women’s football in Nigeria. Drawing on secondary data and supported by Agenda-Setting Theory, the paper argues that the disproportionate visibility given to men’s football by Nigerian media shapes public attitudes, reinforces cultural stereotypes, and influences the allocation of financial resources in favor of male teams. The findings reveal that limited media attention, biased reporting patterns, and unequal sponsorship structures collectively marginalize women’s football, restricting its growth and diminishing its competitive potential. The study concludes that without deliberate efforts to ensure balanced media representation and equitable investment, gender inequality in Nigerian football will persist, undermining both the development of the sport and the broader goal of gender inclusion.
Co-Authors Egbayelo Oluwaseun Faith Funmi Falobi Ikechukwu, Okeke Noble Margaret Solo-Anaeto Samuel Onyebuenyi