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All Journal Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Britain International of Humanities and Social Sciences (BIoHS) Journal
Funmi Falobi
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Religion Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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Comparative Analysis on the Effectiveness of Fashion Trends Set by Hollywood and Nollywood Stars on Students Omolara Akin-Odukoya; Funmi Falobi; Omotola Ogunbola; Balogun Oluwapelumi Kafayat; Muhammad Ridwan
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 6 No 3 (2024): Britain International of Humanities and Social Sciences, October
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/biohs.v6i3.1186

Abstract

The studies delve into the Comparative Effectiveness of Fashion Trends set by Hollywood and Nollywood stars on Student. It’s objectives is to analyze the extent to which Hollywood and Nollywood Fashion trends affect students purchasing choices and Personal style .The Magic Bullet Theory and Social Learning Theory were the theories employed for this project and data from this study was obtained through questionnaire which was distributed among 200 students of different departments in the university of Lagos . The findings reveal that Hollywood fashion trends significantly influence students’daily attire and personal style with notable portion of respondents incorporating these trends into their wardrobe. The study recommends that schools and universities should encourage discussion around the psychological and social aspects of fashion consumption, fostering a balanced and healthy approach to fashion among students.
Appraisal of Internet Surfing and Television Viewing in Nigeria Omolara Oluwabusayo Akin-Odukoya; Olubunmi Felicia Adedoyin; Funmi Falobi; Omotola Ogunbola
Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Vol 12 No 1 (2025): Konfrontasi, March
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/konfrontasi2.v12i1.323

Abstract

The evolution of media consumption in Nigeria reflects the country’s dynamic cultural, technological, and economic landscape. Internet surfing and television viewing have become significant aspects of everyday life, influencing education, entertainment, communication, and socio-economic development. This appraisal explores trends, impacts, and challenges while offering recommendations for optimizing media consumption in Nigeria. An appraisal of internet surfing and television viewing in Nigeria reveals both opportunities and challenges. While these platforms have transformed education, communication, and entertainment, they also pose risks that require careful management. By addressing the digital divide, fostering local content, and promoting media literacy, Nigeria can harness the benefits of modern media while mitigating its drawbacks. The paper argues that the Internet has become a basic tool for trading, entertainment, and communication, as well as education, in the contemporary world. Nevertheless, despite its positive uses, the presence of additive behaviours among some Internet users has drawn the attention of the public and helping professionals. The paper concludes that the interplay between internet surfing and television viewing in Nigeria is shaping the cultural and economic fabric of the nation. While these media provide opportunities for growth, education, and connectivity, their unregulated use presents risks, especially to younger audiences. A collective effort from stakeholders, including the government, media industry, educators, and families can help harness the potential of these platforms while mitigating their challenges.
Assessment of Influencer Marketing in the Nigerian Public Relations Industry Omolara Oluwabusayo Akin-Odukoya; Joshua Kayode Okunade; Sunday Ogbonna; Funmi Falobi
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 7 No 2 (2025): Britain International of Humanities and Social Sciences, June
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/biohs.v7i2.1270

Abstract

This study deals with assessment of influencer marketing in the Nigerian public relations industry. This paper employed The Media Consumption Theory and Uses and Gratifications Theory (UGT). The theories of media consumption focus on the method and reasons media contents are engaged, such as the selection, interpretation, and response to media content, and how consumers are affected by media in the sense that social media platforms have revolutionized the interaction and sharing of information, facilitating global connectivity and nurturing communities. Nigeria's consumer environment is diverse. Two prominent trends are the middle class and increasing urbanisation. As more Nigerians move into cities and their incomes rise, consumer behaviour is moving towards modern shop formats. This is a reflection of consumers' desire for better products in emerging markets. Modern commerce channels such as supermarkets and shopping malls are growing in popularity. The changing needs of urban consumers for convenience, variety of products, and a more structured shopping experience are reflected in this growth. It can be conclude that Influencer marketing has become a powerful and indispensable tool in the Nigerian public relations industry, transforming the way brands engage with their audiences. Its ability to foster authenticity, drive consumer trust, and enhance brand visibility has positioned it as a preferred strategy over traditional advertising methods. While challenges such as fake engagement metrics, regulatory gaps, and audience saturation persist, a data-driven and strategic approach can mitigate these issues, ensuring effective campaigns.
Effect of Tech-Facilitated Gender-Based Violence on social media communication in Nigeria Funmi Falobi
Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Vol 12 No 2 (2025): Konfrontasi, June
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/konfrontasi2.v12i2.332

Abstract

Tech-Facilitated Gender-Based Violence (TFGBV) has become a significant issue in the global context, including in Nigeria, where the rapid growth of social media use intersects with existing gender-based inequalities. In Nigeria, the effects of TFGBV on social media communication are both profound and wide-ranging, influencing individuals, communities, and even the broader societal discourse. Misogyny and tech-facilitated gender-based violence (TFGBV) are escalating concerns in Nigeria, reflecting broader societal gender inequalities exacerbated by digital technologies. This paper explores the evolving trends, contexts, and impacts of TFGBV, including online harassment, cyberstalking, doxxing, and non-consensual sharing of intimate images. Social media and digital platforms have become both sites of empowerment and oppression, where misogynistic narratives thrive, often with limited legal and institutional accountability. Cultural norms, weak regulatory frameworks, and inadequate enforcement mechanisms further enable perpetrators while silencing victims. Through a critical analysis of case studies, policy responses, and advocacy efforts, this study highlights the urgent need for comprehensive legal reforms, digital literacy programs, and multi-stakeholder collaborations to combat TFGBV. Addressing these issues is essential for fostering a safer digital environment and advancing gender equality in Nigeria.
Co-Authors Balogun Oluwapelumi Kafayat Joshua Kayode Okunade Muhammad Ridwan Olubunmi Felicia Adedoyin Omolara Akin-Odukoya Omolara Oluwabusayo Akin-Odukoya Omotola Ogunbola Sunday Ogbonna