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All Journal Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Britain International of Humanities and Social Sciences (BIoHS) Journal
Funmi Falobi
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Religion Arts Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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Comparative Analysis on the Effectiveness of Fashion Trends Set by Hollywood and Nollywood Stars on Students Omolara Akin-Odukoya; Funmi Falobi; Omotola Ogunbola; Balogun Oluwapelumi Kafayat; Muhammad Ridwan
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 6 No 3 (2024): Britain International of Humanities and Social Sciences, October
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/biohs.v6i3.1186

Abstract

The studies delve into the Comparative Effectiveness of Fashion Trends set by Hollywood and Nollywood stars on Student. It’s objectives is to analyze the extent to which Hollywood and Nollywood Fashion trends affect students purchasing choices and Personal style .The Magic Bullet Theory and Social Learning Theory were the theories employed for this project and data from this study was obtained through questionnaire which was distributed among 200 students of different departments in the university of Lagos . The findings reveal that Hollywood fashion trends significantly influence students’daily attire and personal style with notable portion of respondents incorporating these trends into their wardrobe. The study recommends that schools and universities should encourage discussion around the psychological and social aspects of fashion consumption, fostering a balanced and healthy approach to fashion among students.
Appraisal of Internet Surfing and Television Viewing in Nigeria Omolara Oluwabusayo Akin-Odukoya; Olubunmi Felicia Adedoyin; Funmi Falobi; Omotola Ogunbola
Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Vol 12 No 1 (2025): Konfrontasi, March
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/konfrontasi2.v12i1.323

Abstract

The evolution of media consumption in Nigeria reflects the country’s dynamic cultural, technological, and economic landscape. Internet surfing and television viewing have become significant aspects of everyday life, influencing education, entertainment, communication, and socio-economic development. This appraisal explores trends, impacts, and challenges while offering recommendations for optimizing media consumption in Nigeria. An appraisal of internet surfing and television viewing in Nigeria reveals both opportunities and challenges. While these platforms have transformed education, communication, and entertainment, they also pose risks that require careful management. By addressing the digital divide, fostering local content, and promoting media literacy, Nigeria can harness the benefits of modern media while mitigating its drawbacks. The paper argues that the Internet has become a basic tool for trading, entertainment, and communication, as well as education, in the contemporary world. Nevertheless, despite its positive uses, the presence of additive behaviours among some Internet users has drawn the attention of the public and helping professionals. The paper concludes that the interplay between internet surfing and television viewing in Nigeria is shaping the cultural and economic fabric of the nation. While these media provide opportunities for growth, education, and connectivity, their unregulated use presents risks, especially to younger audiences. A collective effort from stakeholders, including the government, media industry, educators, and families can help harness the potential of these platforms while mitigating their challenges.
Assessment of Influencer Marketing in the Nigerian Public Relations Industry Omolara Oluwabusayo Akin-Odukoya; Joshua Kayode Okunade; Sunday Ogbonna; Funmi Falobi
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 7 No 2 (2025): Britain International of Humanities and Social Sciences, June
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/biohs.v7i2.1270

Abstract

This study deals with assessment of influencer marketing in the Nigerian public relations industry. This paper employed The Media Consumption Theory and Uses and Gratifications Theory (UGT). The theories of media consumption focus on the method and reasons media contents are engaged, such as the selection, interpretation, and response to media content, and how consumers are affected by media in the sense that social media platforms have revolutionized the interaction and sharing of information, facilitating global connectivity and nurturing communities. Nigeria's consumer environment is diverse. Two prominent trends are the middle class and increasing urbanisation. As more Nigerians move into cities and their incomes rise, consumer behaviour is moving towards modern shop formats. This is a reflection of consumers' desire for better products in emerging markets. Modern commerce channels such as supermarkets and shopping malls are growing in popularity. The changing needs of urban consumers for convenience, variety of products, and a more structured shopping experience are reflected in this growth. It can be conclude that Influencer marketing has become a powerful and indispensable tool in the Nigerian public relations industry, transforming the way brands engage with their audiences. Its ability to foster authenticity, drive consumer trust, and enhance brand visibility has positioned it as a preferred strategy over traditional advertising methods. While challenges such as fake engagement metrics, regulatory gaps, and audience saturation persist, a data-driven and strategic approach can mitigate these issues, ensuring effective campaigns.
Effect of Tech-Facilitated Gender-Based Violence on social media communication in Nigeria Funmi Falobi
Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Vol 12 No 2 (2025): Konfrontasi, June
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/konfrontasi2.v12i2.332

Abstract

Tech-Facilitated Gender-Based Violence (TFGBV) has become a significant issue in the global context, including in Nigeria, where the rapid growth of social media use intersects with existing gender-based inequalities. In Nigeria, the effects of TFGBV on social media communication are both profound and wide-ranging, influencing individuals, communities, and even the broader societal discourse. Misogyny and tech-facilitated gender-based violence (TFGBV) are escalating concerns in Nigeria, reflecting broader societal gender inequalities exacerbated by digital technologies. This paper explores the evolving trends, contexts, and impacts of TFGBV, including online harassment, cyberstalking, doxxing, and non-consensual sharing of intimate images. Social media and digital platforms have become both sites of empowerment and oppression, where misogynistic narratives thrive, often with limited legal and institutional accountability. Cultural norms, weak regulatory frameworks, and inadequate enforcement mechanisms further enable perpetrators while silencing victims. Through a critical analysis of case studies, policy responses, and advocacy efforts, this study highlights the urgent need for comprehensive legal reforms, digital literacy programs, and multi-stakeholder collaborations to combat TFGBV. Addressing these issues is essential for fostering a safer digital environment and advancing gender equality in Nigeria.
AI-Driven Journalism and Media Practice: Challenges and Prospects in Newsroom Decision-Making in Nigeria Funmi Falobi; Joseph Ifeoluwa Joy; Margaret Solo-Anaeto; Egbayelo Oluwaseun Faith
Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Vol 13 No 1 (2026): Konfrontasi, March
Publisher : Budapest International Research and Critics University

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Abstract

Artificial Intelligence (AI) has rapidly evolved into a transformative force in global journalism, reshaping newsroom practices, editorial workflows, and decision-making processes. This study examines the dynamics of AI-driven journalism in Nigeria, focusing on the challenges and prospects associated with its integration into newsroom decision-making. Drawing on secondary data from scholarly literature, industry reports, and media analyses, the paper situates AI as a socio-technical innovation that is redefining traditional gatekeeping roles and fostering a hybrid model of human–algorithm collaboration in news production. The paper identifies critical challenges hindering effective AI adoption, including infrastructural deficits, limited digital literacy among journalists, funding constraints, ethical concerns, and institutional resistance to technological change. It further highlights emerging risks related to algorithmic bias, misinformation amplification, editorial autonomy, and surveillance threats to press freedom. Anchored in Diffusion of Innovation and Technological Determinism theories, the paper argues that AI is not merely a supportive tool but a transformative agent influencing the structure and culture of Nigerian newsrooms. It concludes that sustainable integration of AI in journalism requires strategic investments in infrastructure, capacity building, and the development of ethical and regulatory frameworks. By critically examining both the constraints and potentials of AI-driven journalism, the paper contributes to ongoing discourse on the future of media practice in Nigeria and underscores the need for a balanced, human-centred approach to technological adoption in newsroom decision-making.
Climate Change, Gender and Media in Nigeria: Mainstreaming Gender in Climate Change Reporting Funmi Falobi; Margaret Solo-Anaeto; Joseph Ifeoluwa Joy; Abdullahi Aliyu Maiwada
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 9, No 2 (2026): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v9i2.8202

Abstract

Climate change represents one of the most pressing global challenges, with far-reaching impacts across social, economic, and environmental systems. However, its effects are not evenly distributed, as existing inequalities shape differential vulnerabilities among populations. This paper interrogates the gendered dimensions of climate change, arguing that women and marginalised groups particularly in developing countries, experience disproportionate impacts due to entrenched socio-economic, cultural, and political disparities. Based on secondary data from the existing literature, the study highlights how climate change exacerbates challenges related to health, food security, water access, livelihoods, education, and exposure to violence, thereby reinforcing gender inequality. Anchored in framing theory, the paper analyses how media representations influence perception, agenda-setting, and policy prioritisation. It argues that the media serves as a powerful agent in raising awareness, amplifying marginalised voices, and promoting gender-sensitive narratives that can drive inclusive climate action. Through illustrative case studies from Nigerian print media, the paper demonstrates emerging efforts and best practices in mainstreaming gender into climate reporting, while also identifying gaps in representation and depth of coverage. The paper concludes that effective climate action requires the integration of gender perspectives into communication, policy, and practice.
Internet Memes as Alternative Frames in Global Media Coverage of the Gaza Conflict Margaret Solo-Anaeto; Funmi Falobi; Abdullahi Aliyu Maiwada; Joseph Ifeoluwa Joy
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 9, No 2 (2026): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v9i2.8203

Abstract

The rapid evolution of digital communication technologies has significantly transformed the ways in which global audiences access and interpret international news, with social media platforms emerging as dominant channels of information dissemination. Within this digital ecosystem, internet memes have evolved from mere entertainment artifacts into powerful tools of communication that shape political discourse and public opinion. This paper examines the role of internet memes as instruments of international coverage of the Gaza War, exploring their capacity to simplify complex conflict narratives, influence audience perceptions, and contribute to the framing of global events. Within the context of the existing literature, the paper conceptualises memes as participatory media forms that combine visual and textual elements, enabling rapid circulation, emotional engagement, and ideological expression across diverse audiences. Using Framing Theory, the paper analyses how memes selectively present aspects of the Gaza conflict, emphasizing particular viewpoints, emotions, and interpretations while potentially marginalising others. The paper argues that memes function as alternative communicative frames that can both legitimize and delegitimize political actors, amplify humanitarian concerns, and foster global solidarity. At the same time, their brevity, humor, and symbolic nature pose risks of oversimplification, misinformation, and ideological distortion, particularly within the fast-paced and algorithm-driven environment of social media. The paper concludes that internet memes occupy a dual position as both facilitators of engagement and potential sources of distortion in international conflict reporting. As digital culture continues to evolve, memes will remain central to how global audiences consume, interpret, and respond to international events.
Gender Inequality in Nigeria Football: A Critical Analysis of Media Coverage and Sponsorship Ikechukwu, Okeke Noble; Funmi Falobi; Joseph Ifeoluwa Joy; Samuel Onyebuenyi
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 8 No 2 (2026): Britain International of Humanities and Social Sciences, June
Publisher : Britain International for Academic Research (BIAR) Publisher

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Abstract

Football remains one of the most influential sports globally, attracting massive audiences and significant media attention, with over 250 million players and 1.3 billion followers worldwide. In Nigeria, the sport holds deep cultural significance, serving as a unifying force that fosters national identity, social cohesion, and economic opportunities through media broadcasting, sponsorship, and youth engagement. Despite this prominence, the development and recognition of football in Nigeria are marked by persistent gender inequalities. While men’s football enjoys extensive media coverage, structured leagues, and substantial sponsorship investment, women’s football—despite notable achievements such as the dominance of the Super Falcons in African competitions—remains underrepresented and underfunded. This study critically examines disparities in media coverage, sponsorship, and public perception between men’s and women’s football in Nigeria. Drawing on secondary data and supported by Agenda-Setting Theory, the paper argues that the disproportionate visibility given to men’s football by Nigerian media shapes public attitudes, reinforces cultural stereotypes, and influences the allocation of financial resources in favor of male teams. The findings reveal that limited media attention, biased reporting patterns, and unequal sponsorship structures collectively marginalize women’s football, restricting its growth and diminishing its competitive potential. The study concludes that without deliberate efforts to ensure balanced media representation and equitable investment, gender inequality in Nigerian football will persist, undermining both the development of the sport and the broader goal of gender inclusion.
Co-Authors Abdullahi Aliyu Maiwada Balogun Oluwapelumi Kafayat Egbayelo Oluwaseun Faith Ikechukwu, Okeke Noble Joseph Ifeoluwa Joy Joshua Kayode Okunade Margaret Solo-Anaeto Muhammad Ridwan Olubunmi Felicia Adedoyin Omolara Akin-Odukoya Omolara Oluwabusayo Akin-Odukoya Omotola Ogunbola Samuel Onyebuenyi Sunday Ogbonna