<![CDATA[The development of blockchain technology has driven the emergence of Non Fungible Tokens (NFTs) as unique digital assets traded through specialized marketplaces, forming a new digital economic ecosystem. Despite the rapid growth of the NFTs market, issues such as price volatility, the dominance of speculative activities, and uncertainty regarding long-term economic value remain insufficiently understood in academic studies. This research aims to analyze the role of NFTs marketplaces in shaping the economic value of digital assets, identify the factors influencing NFTs price dynamics, and evaluate the economic implications of the NFTs market for creators, investors, and marketplace platforms. This study employs an empirical quantitative approach by utilizing NFTs transaction data obtained from the OpenSea API, NonFungible.com, and CryptoSlam. The variables analyzed include NFTs prices, trading volume, liquidity, creator reputation, rarity score, and asset category. Data analysis is conducted using statistical and econometric methods to identify price determinants and market dynamics. The results indicate that NFTs values are significantly influenced by scarcity levels, creator reputation, asset utility, and the visibility provided by marketplaces. Marketplaces play a crucial role in shaping liquidity and market expectations, but they also contribute to increased volatility and speculative tendencies. This study concludes that the NFTs market has the potential to generate real economic value, yet it continues to face risks related to speculation and instability. These findings contribute theoretically to the digital economics literature and provide practical implications for the development of a more sustainable NFTs ecosystem.]]>
