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p-Index From 2021 - 2026
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All Journal Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management
Saputra, Riza Ardy
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Marketing Content and Brand Image on Vespa Coffee (KOPVES) Purchase Decisions Saputra, Riza Ardy; Fatimah, Siska Ernawati
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i1.803

Abstract

This study was conducted to analyze "The Influence of Marketing Content and Brand Image on Purchasing Decisions of Vespa Cirebon Coffee." In this study, the author used a questionnaire method as a data collection method and used multiple linear regression as a data analysis method. The research conducted showed that there is a simultaneous positive and quite significant influence that can influence buyers' decisions in choosing a product through marketing content and positive brand image.
The Influence of Marketing Content and Brand Image on Vespa Coffee (KOPVES) Purchase Decisions Saputra, Riza Ardy; Fatimah, Siska Ernawati
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i1.803

Abstract

This study was conducted to analyze "The Influence of Marketing Content and Brand Image on Purchasing Decisions of Vespa Cirebon Coffee." In this study, the author used a questionnaire method as a data collection method and used multiple linear regression as a data analysis method. The research conducted showed that there is a simultaneous positive and quite significant influence that can influence buyers' decisions in choosing a product through marketing content and positive brand image.
Co-Authors Siska Ernawati Fatimah