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All Journal Pinisi Business Administration Review
Maswandi, Ega Dwi Putri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Ethical Capital as a Value Proposition in Halal Tourism Entrepreneurship: Evidence from Lombok, Indonesia Pratama, Aryan Agus; Feriyadin, Feriyadin; Ulya, Baiq Nikmatul; Maswandi, Ega Dwi Putri
Pinisi Business Administration Review Volume 8 Number 1, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v8i1.82409

Abstract

Halal tourism studies have thus far been dominated by attributive and symbolic approaches, while the value dimensions underlying destination practices and sustainability have not been explored in depth. This study aims to investigate the value proposition underlying Lombok's halal tourism branding. The study uses a qualitative approach with a case study design in two community-based destinations. Data were collected through observation, in-depth interviews, and focus group discussions, then analyzed using content analysis through the stages of data condensation, data presentation, and conclusion drawing. The results show that halal tourism practices in Lombok are shaped by ethical capital consisting of social dedication, understanding of halal, and obedience, which serve as the foundation of the destination's value proposition. These findings confirm that the sustainability and credibility of Lombok's halal tourism branding depend on the strength of local values that live within the business community, so that halal destination development strategies need to be directed at strengthening community values and involvement, not merely symbolic promotion.
Co-Authors Aryan Agus Pratama Baiq Nikmatul Ulya Feriyadin, Feriyadin