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All Journal JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) GANEC SWARA Value: Jurnal Manajemen dan Akuntansi Journal of Tourism and Creativity Jurnal Ilmiah Edunomika (JIE) Target : Jurnal Manajemen Bisnis MOTIVASI Jurnal Manajemen dan Bisnis DEDIKASI PKM Abdimisi ABDI MASSA: Jurnal Pengabdian Nasional ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Jurnal Ilmiah Pengabdian dan Inovasi International Journal of Tourism Business Research ECONOMIST: Jurnal Ekonomi dan Bisnis Jurnal Pengabdian kepada Masyarakat IPTEKS Jurnal Pengabdian Pada Masyarakat IPTEKS
Aryan Agus Pratama
Universitas Bumigora
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PERCEPTION OF MILLENIAL GROUP BUSINESS CONDUCTORS ON HALAL TOURISM IMPLEMENTATION IN LOMBOK ISLAND Lalu Suparman; Hermanto Hermanto; Aryan Agus Pratama; Baiq Mustika Sari; Baiq Nikmatul Ulya; Lalu Mat'ul Arifin; Uswatun Nafi'ah
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 3 (2020): JMM September 2020
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (618.574 KB) | DOI: 10.29303/jmm.v9i3.554

Abstract

The tourism industry on the island of Lombok has experienced rapid development and made Halal tourism a leading sector. This study aims to examine the perceptions of tourism business actors from the millennial group in implementing the concept of Halal tourism on the island of Lombok. This study uses a qualitative descriptive phenomenology approach. The data were obtained through observation and in-depth interviews from Muslim tourism businesses which were determined by snowball sampling. The results show that millennial business actors in the tourism sector have good perceptions and positive attitudes towards the implementation of the Halal tourism concept on the island of Lombok. Limited knowledge and understanding regarding Halal indicators and standards is not a big obstacle to applying Halal principles because it is the culture and culture of the people of Lombok.Keywords:Halal Tourism Implementation, Perception, Muslim Millennial Groups, Lombok
Potret Pengelolaan Berkelanjutan Taman Wisata Alam Gunung Tunak Kabupaten Lombok Tengah Aryan Agus Pratama; Restu Alpiansah; Ika Yuliana; Agus Hermanto
Target : Jurnal Manajemen Bisnis Vol 5 No 1 (2023)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v5i1.2881

Abstract

Gunung Tunak Natural Tourism Park (TWA Gunung Tunak) is a conservation area developed as a tourist area with the concept of community-based eco-tourism. Including as a buffer destination for the sustainability of the Mandalika special economic zone (KEK Mandalika) so that it must have good and sustainable management. This study aims to explore and assess the sustainability of the management of TWA Gunung Tunak since it was first opened as a tourist destination until now. This study uses a qualitative approach with content analysis. Data obtained through observation, in-depth interviews and document study. The findings of this study are divided into two categories, namely the strongest potential and participatory management. The potential of TWA Gunung Tunak has been managed with an integrated collaborative approach through the local community's Tunak Besopok forum. Management of diversity of flora and fauna is preserved with a strong socio-cultural culture of the community. Participatory management involving elements of the local community supports the sustainable management of TWA Gunung Tunak.
BRAND LOYALTY DITINJAU DARI BRAND EXPERIENCE, BRAND AUTHENTICITY DAN BRAND LOVE ARYAN AGUS PRATAMA; IKA YULIANA; RESTU ALPIANSAH
GANEC SWARA Vol 17, No 3 (2023): September 2023
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v17i3.563

Abstract

The hotel and resort business are required to sustain consumer loyalty effectively. The study was carried out at Navotel Lombok Resort. The primary objective of this research is to ascertain the impact of brand experience, brand authenticity, and brand love on brand loyalty. Furthermore, this study aims to examine the potential mediating effects that may arise through the concept of brand love. The present study used a descriptive quantitative research design. The sampling approach employed in this study was purposive sampling. The present study discovered a noteworthy and affirmative relationship between brand authenticity and brand love, indicating that both factors substantially influence brand loyalty in contrast to brand experience, which has been found to have a limited impact on brand loyalty. Moreover, the impact of brand experience and authenticity on brand love is positive and substantial. The subsequent finding demonstrates an indirect relationship between brand experience and brand authenticity with brand loyalty, mediated by brand love.
EDUKASI PEMBENTUKAN BISNIS KREATIF GIMMARI BIHUN, GIMMARI NASGOR, DAN NUGGET TAHU (GIMMARI 4U) L. Jatmiko Jati; Ika Yuliana; Logi Mulawarman; Aryan Agus Pratama; Ni Nyoman Lian Urtiana; Emy Wijayanty
ABDIMAS Vol 3 No 05 (2023): PENDIDIKAN MASYARAKAT
Publisher : COMMUNITY OF RESEARCH LABORATORY SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Alur pengabdian ini dimulai dengan tim peneliti yang melakukan observasi ke masyarakat untuk mengidentifikasi permasalahan yang ada di tengah masyarakat. Tim peneliti menemukan permasalahan yaitu para mahasiswa yang memiliki ide bisnis kreatif namun tidak memiliki pengetahuan, wawasan, dan kemampuan dalam membangun bisnis. Tim peneliti melakukan diskusi bersama mitra untuk menentukan bentuk pengabdian seperti apa yang sesuai dan dapat menyelesaikan permasalahan mitra. Setelah itu tim pengabdian bersama mitra menyepakati bentuk pengabdian. Bentuk pengabdian ini berupa edukasi dan pendampingan pembentukan bisnis dari awal yang mencakup teknik desain produk, teknik manajemen keuangan bisnis, manajemen pemasaran produk, dan analisis bisnis. Mitra dalam kegiatan pengabdian ini adalah mahasiswa yang berasal dari Cakra, Mataram, NTB yang berjumlah 5 orang. Metode yang di gunakan dalam pengabdian ini adalah Metode Asset Based Communities Development. Hasil pengabdian ini mampu menyelesaikan permasalahan yang di hadapi mahasiswa. Output dari kegiatan pengabdian ini adalah startup yang dikelola oleh mahasiswa.
CULINARY SME PERFORMANCE: MARKETING CAPABILITY, ENTREPRENEURIAL ORIENTATION, COMPETITIVE ADVANTAGE AND PRODUCT INNOVATION Ika Yuliana; Restu Alpiansah; Aryan Agus Pratama
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12706

Abstract

Small and medium enterprises need to prepare remarkable anticipations for business continuity, one of which can develop strategic choices in the field of marketing management through entrepreneurial orientation, and develop product innovation, marketing capabilities, and competitive advantages so that it will be able to improve business performance. The population in this study is owners or managers of small and medium culinary businesses in Mataram City, with 146 respondents. Data processing methodology using Structural Equation Modeling or SEM using AMOS program. This research uses the basic theory of Service Dominant Logic (SDL). The hypothesis in this study is overall accepted except for the fifth hypothesis. Entrepreneurial orientation has a significant effect on product innovation, and marketing capability, and product innovation has a significant effect on competitive advantage; product innovation has a significant effect on SMEs’ Performance. Competitive advantage does not have a significant effect on SMEs' Performance. Competitive advantage mediates the relationship between product innovation to SMEs' performance, and product innovation mediates entrepreneurial orientation to SMEs’ performance. Keywords: SMEs’ performance, competitive advantage, entrepreneurial orientation, product innovation, marketing capability
Exploring the Customer’s Purchasing Decision on Thrift Clothes using Content Analysis Dita, Ratna Karisma; Faerrosa, Lady; Pratama, Aryan Agus
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 5 No. SpecialIssue (2024): June
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v5iSpecialIssue.635

Abstract

Thrift clothing is a product that is very popular with consumers in Indonesia. As a result, the increasing consumption of thrift clothing has attracted the attention of many academics and entrepreneurs. This research itself aims to explore consumer purchasing decisions for thrift clothing. The method used in this research is qualitative, where data collection was carried out by observing and interviewing six consumers. Data were analyzed using the content analysis method. The results of this research show that there are at least three aspects that motivate consumers to make purchases, namely product aspects (price, quality, and product availability), personal aspects (fashion taste, price expectations, and knowledge/ability to minimize risk), and social aspect (recommendation). The results of this research can be a basis for considering thrift clothing entrepreneurs to create a more customer-oriented marketing strategy; for example, if consumers are mostly students who are more sensitive to price, then the strategy can be focused on price rather than other aspects. Likewise, with the findings of other aspects, other strategies can be developed based on them.
Pendidikan Literasi Keuangan bagi Santri-Santriwati Usia Remaja Faerrosa, Lady; Dewi, Puspita; Ibrahim, Isra Dewi Kuntary; Pratama, Aryan Agus
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 4 No 2 (2024): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v4i2.3328

Abstract

Financial literacy is widely believed to be very important. The aim of this community service activity was carried out to reflect the team's awareness that youth financial literacy in Lombok is still very limited, especially in relatively small boarding schools. As it is known that most of the students at the Nurul Jannah Orphanage do not have complete parents to provide basic education regarding financial literacy, the orphanage is seen as the right location to be given insight and knowledge related to financial management. The method for implementing financial literacy education in this community service is through project based learning. This community service began with thorough need analysis, material delivery, and project-based learning attended by 50 students. The results of this community service activity shows that the students are able to implement the material presented in financial management based on wise budgeting between needs, wants, savings, and investments. Not only that, participants were also able to design a simple business according to the capital given by the team.
Membangun Pengetahuan Dasar Wirausaha bagi Santri-Santriwati Muda Faerrosa, Lady; Pratama, Aryan Agus; Dewi, Puspita
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 1 (2024): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v5i1.3965

Abstract

Pendidikan wirausaha penting untuk remaja agar dapat meningkatkan pengetahuan dasar mereka mengenai wirausaha. Sayangnya tidak semua sekolah memiliki akses dan kapabilitas untuk memberikan fasilitas atau pendidikan wirausaha terhadap anak didiknya. Hal ini juga terjadi di Panti Asuhan Nurul Jannah Ampenan. Tujuan diadakannya pengabdian ini adalah untuk menjawab kebutuhan akan pengetahuan wirausaha oleh para santri-santriwati muda dengan membangun pengetahuan dasar wirausaha. Metode yang digunakan dalam pengabdian ini adalah pendekatan partisipatif melalui kegiatan edukasi, Focus Group Discussion (FGD) dan Making-based Project. Hasil pengabdian ini menunjukkan bahwa para santri-santriwati di Panti Asuhan Nurul Jannah Ampenan sangat antusias untuk belajar tentang wirausaha, memiliki kemauan yang kuat, serta dapat melihat peluang dari keterbatasan modal dan fasilitas yang dimiliki. Diharapkan pelaksanaan pengabdian ini dapat memupuk dan menguatkan minat berwirausaha para santri-santriwati dan dapat memanfaatkan pengetahuan dasar yang diperoleh untuk menimba ilmu yang lebih banyak. Diharapkan juga hasil pengabdian ini bsia menjadi referensi bagi lembaga pendidikan dan pemerintah untuk emmfasilitasi pendidikan berbasis wirausaha bagi para santri-santriwati di seluruh Indonesia, terutama di Pulau Lombok.
Measuring Consumer-Based Brand Equity: The Use Of Foreign Languages As Hotel Names Faerrosa, Lady; Pratama, Aryan Agus
Value : Jurnal Manajemen dan Akuntansi Vol. 19 No. 1 (2024): Januari - April 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v19i1.5500

Abstract

Hotel naming strategies are an important issue to study when a tourist destination targets both domestic and foreign tourists at the same time. This research aims to describe four dimensions of consumer-based brand equity (brand awareness, brand association, perceived quality, and brand loyalty) related to naming hotels in foreign languages on Lombok Island. The method used is a quantitative descriptive analysis with an unknown population, so a sample of 272 respondents was determined with an error rate of 10%. The data obtained was analyzed using basic statistics with the help of SPSS. The research results show that the majority of respondents who are domestic tourists in this study are aware of the foreign language used in naming hotels on Lombok Island., they think that the use of foreign languages is cooler and unique and that the hotels have more up-to-date facilities, and they often book hotels with foreign name. The results of this research can be a reference for marketers and hotel owners to determine hotel naming strategies that are more appropriate to their target consumers so that they can be better accepted by the market.
ANALISIS PDRB SEKTOR PERTANIAN DALAM KONTEKS ADAPTASI PERUBAHAN IKLIM DI KABUPATEN LOMBOK TIMUR Sujiati, Eva; Yusilawati, Yusilawati; Pratama, Aryan Agus
ECONOMIST: Jurnal Ekonomi dan Bisnis Vol. 1 No. 2 (2024): April 2024
Publisher : CV Sentra Nusa Connection

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63545/economist.v1i2.12

Abstract

Isu perubahan iklim terus menjadi tantangan dan ancaman perekonomian global. Sektor pertanian menjadi sektor basis perekonomian Indonesia yang sangat bergantung pada kondisi iklim. Penelitian ini bertujuan untuk menganalisis sektor perekonomian basis di Kabupaten Lombok Timur. Alat analisis yang digunakan adalah Localtion Quotient dengan indicator pertumbuhan dan kontribusi sektor terhadap PDRB. Hasil penelitian ini menemukan sektor pertanian menjadi sektor basis PDRB daerah. Dalam konteks perubahan iklim pertumbuhan dan kontribusi mengalami penurunan hingga terjadi pergeseran struktur perekonomian daerah. Kondisi ini menunjukkan perekonomian daerah kabupaten Lombok Timur mengalami ketidakstabilan atau dalam kondisi yang kurang menguntungkan.
Co-Authors Abdul Kohar Agus Hermanto Ahmad, Nur Aisya Addina Akbal, Fatimah Algifani, Muhammad Gaza Andhi Pebisatria Aris Baharuddin Baiq Mustika Sari Baiq Nadia Nirwana Baiq Nikmatul Ulya Davidsi Sipayung, Leonardo Davidsi Sipayung Dita, Ratna Karisma Effriyanti, Effriyanti Ega Dwi Putri Marswandi Emy Wijayanty Febisatria, Andhi Feriyadin, Feriyadin Fikah Gultom, Fahrian Arsyam Hermanto Hermanto Ibrahim, Isra Dewi Kuntary Icih, Icih Ika Yuliana Ika Yuliana Josman, Lady Faerrosa Jumadi, Muhamad Lalu Mat'ul Arifin Lalu Suparman Lestari, Baiq Anggun Hilendri Logi Mulawarman M. Chothibul Umam Assa’ady Mahmudah Budiatiningsih Ni Nyoman Lian Urtiana Oktavianna, Rakhmawati Puspita Dewi, Puspita Putri Amalia Wardi Putri, Elsyah Azani Qatrunnada, Qatrunnada Restu Alpiansah Restu Alpiansah Rizal Ramdani Rizal S, Muh. Setiyorini, Wahyu Silvia Hendrayanti Siti Hamdiah Rojabi Sugiyarti, Listya Sujiati, Eva Susilo Talidobel Syarifuddin Taha, Roshaiza Try Zarazwanty R. Laega, Eureka Uswatun Nafi'ah Wardi, Putri Amalia Yuliana, Ika Yusilawati, Yusilawati Zulfahmi