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All Journal Public Resource Innovation Management and Excellence (PRIME) Jurnal Studi Perikanan Berkelanjutan
Muh Sawir
Universitas Cahaya Prima
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Marketing Analysis of Barracuda Fish Pempek (Case Study of DapurMakassar) in Makassar City Muh Sawir; Andi Nadia Mughsita Sani; Muh Afif Bahda
Jurnal Studi Perikanan Berkelanjutan Vol. 1 No. 2 (2026): Jurnal Studi Perikanan Berkelanjutan
Publisher : Universitas Cahaya Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65943/0h1n9h88

Abstract

This study aims to analyze the marketing system of barracuda fish pempek at Dapur Makassar, a small-scale fisheries-based enterprise located in Makassar City. The research focuses on identifying marketing channels, calculating marketing margins, and evaluating marketing efficiency. A case study method was applied using both quantitative and qualitative approaches. Primary data were collected through observation, interviews, questionnaires, and documentation involving the business owner and resellers, while secondary data were obtained from relevant literature and institutional reports. The findings show that Dapur Makassar utilizes two marketing channels: direct sales from producer to consumers and indirect sales through resellers. The direct channel incurs lower marketing costs (Rp 595.7) compared to the reseller channel (Rp 1,716.7). However, reseller distribution expands market reach beyond Makassar to other regions such as Kendari, Palu, Kalimantan, and Java. The marketing margin in the reseller channel is Rp 10,000 per unit (buying price Rp 25,000 and selling price Rp 35,000. This study concludes that combining direct marketing with organized reseller networks and digital marketing strategies can improve both efficiency and competitiveness of fisheries-based SMEs.
Public Space Development Strategy in Bone District Herman Herman; Heri Afian; Muh Sawir; Mustigawati Mustigawati; Jumiati Jumiati
Public Resource Innovation Management and Excellence November 2024, Volume 1 Number 3
Publisher : Public Resource Innovation Management and Excellence

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Abstract

This study aims to answer how public spaces in Bone Regency can develop well without any destruction, this must be implemented considering several things that could happen. In the context of the Theory of Sustainable Development Administration. Airport (airport), is an airfield used for landing and taking off aircraft, boarding and disembarking passengers, and loading and unloading cargo, and is equipped with flight safety facilities. Therefore, aviation is one of the transportation that is in great demand by service users, because it has advantages compared to other means of transportation, especially in terms of time efficiency, because it can reach areas that are far away in a short time. By using aviation, it greatly supports equality, growth and stability as a driver and motivator of national development and strengthens relations between nations. The method in this study is an administrative pattern. This study uses a descriptive qualitative method, with a focus on data collection through in-depth interviews, direct observation, and document analysis. This study aims to examine the construction process of the La Patau Bone Stadium from an administrative perspective and the principles of sustainable development.
The Role of Non-Governmental Organizations (NGOs) in Supporting the Implementation of the Bone Regency Government's Work Program Heri Afian; Erviandi Erviandi; Mustigawati Mustigawati; Muh Sawir; Syarifuddin Yusmar
Public Resource Innovation Management and Excellence June 2025, Volume 2 Number 2
Publisher : Public Resource Innovation Management and Excellence

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Abstract

This study aims to critically analyze the role of Non-Governmental Organizations (NGOs) in supporting the implementation of the Bone Regency Government's work programs. The study focuses on two main issues: the positive contribution of NGOs in strengthening regional development through partnerships with the government, and the identification of inhibiting factors resulting from the misalignment of interests between the two actors. The research method used is a qualitative case study strategy, through in-depth interviews, participant observation, and official document review. The results show that NGOs in Bone Regency have a dual role: on the one hand, strengthening development governance through community participation, community empowerment, and social advocacy; but on the other hand, presenting potential obstacles in the form of weak accountability, limited organizational capacity, and friction with the government due to differences in program orientation. The government-NGO relationship in Bone is thus ambivalent, namely collaborative and confrontational. This study emphasizes that the role of NGOs cannot be viewed merely as passive partners, but rather as actors with significant social, political, and economic bargaining power. These findings are expected to provide theoretical contributions to the study of collaborative governance at the local level, as well as practical recommendations for local governments and NGOs in building more adaptive, transparent, and sustainable partnerships.
Co-Authors Andi Nadia Mughsita Sani Erviandi Erviandi Heri Afian Herman Herman Jumiati Jumiati Muh Afif Bahda Mustigawati Mustigawati Syarifuddin Yusmar