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All Journal JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Indonesian Journal of Educational Sciences and Research
Indah Setiawan
Universitas Syiah Kuala
Humanities Education Social Sciences

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Renaissance: The Rise Of Art, Culture and Science in Europe Hajar Mahyana; Umar Affandi; Anis; Indah Setiawan; Nurasiah
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol. 10 No. 4 (2025): October, Social Issues and Education Issues
Publisher : Universitas Syiah Kuala and Collaboration Yayasan Yusda Edu Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/sejarah.v10i4.50

Abstract

This article examines the Renaissance as a period of revival of art, culture, and science in Europe from the 14th century to the modern era, which emerged after the collapse of the Western Roman Empire in 476 AD and the dominance of the church during the Dark Ages. The Renaissance, derived from the Latin "re" (again) and "naitre" (born), marked the transition to the modern era with a more humanistic and worldly Greco-Roman cultural inspiration, beginning in Italy such as Florence before spreading throughout Europe.
The Influence of Digital Marketing Strategies on Students’ Entrepreneurial Skills and MSME Business Performance: An Entrepreneurship Education Perspective Mutya Fatimah; Indah Setiawan; Umar Affandi
Indonesian Journal of Educational Sciences and Research Vol. 1 No. 2 (2026): April, Innovations in Educational Sciences and Learning Research
Publisher : CV. Scholar Edukasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66052/pdkk0y85

Abstract

This article aims to discuss the rapid development of digital technology that encourages Micro, Small, and Medium Enterprises (MSMEs) to adapt their marketing strategies to compete in the digital economy era. This article aims to analyze the impact of digital marketing strategies on the sales increase of MSMEs through a literature study approach. The research uses a qualitative descriptive method by reviewing and synthesizing various scientific sources in the form of journal articles, books, and research reports related to digital marketing and MSME performance. The study results show that digital marketing strategies through social media, content marketing, and e-commerce platforms significantly contribute to increasing product visibility, expanding market reach, strengthening customer relationships, and boosting sales. Social media allows MSMEs to build direct communication with consumers and enhance customer loyalty, while content marketing plays a role in building brand awareness and consumer trust by providing relevant and valuable information.In addition, the utilization of e-commerce helps MSMEs reach a wider market and facilitates the transaction process. This research also found that the use of consumer data can support more effective and targeted marketing decision-making. Overall, digital marketing has become an important strategy in enhancing competitiveness, business sustainability, and sales growth of MSMEs amid increasingly competitive business competition. Therefore, improving digital literacy and marketing capabilities needs to be a primary focus in supporting the digital transformation of MSMEs
Co-Authors Anis Hajar Mahyana Mutya Fatimah Nurasiah Nurasiah Umar Affandi