<![CDATA[Abstrak: Program Pengabdian kepada Masyarakat (PkM) ini dilaksanakan pada kelompok tani mitra di wilayah pedesaan dengan basis ekonomi pertanian hortikultura dan perikanan air tawar. Permasalahan utama yang dihadapi mitra meliputi sistem produksi yang masih konvensional, keterbatasan akses air, lemahnya manajemen usaha, serta ketergantungan pemasaran pada pengepul. Kegiatan pengabdian bertujuan meningkatkan kapasitas produksi dan nilai tambah ekonomi mitra melalui penerapan teknologi digital dan penguatan manajemen usaha. Metode pelaksanaan menggunakan pendekatan Participatory Action Learning System (PALS) yang meliputi sosialisasi, pelatihan, penerapan teknologi, pendampingan dan evaluasi, serta penguatan kelembagaan dan keberlanjutan dengan melibatkan 25 anggota kelompok tani. Evaluasi dilakukan melalui pre–post assessment keterampilan dan pencatatan perubahan produktivitas. Hasil kegiatan menunjukkan peningkatan keterampilan teknis mitra sebesar 38%, peningkatan efisiensi produksi pertanian sebesar 30%, serta peningkatan nilai jual produk olahan bawang merah rata-rata sebesar 25% melalui diversifikasi produk dan perbaikan sistem pemasaran.Abstract: This Community Service Program (PkM) is implemented in partner farmer groups in rural areas with an economic base of horticulture and freshwater fisheries. The main problems faced by partners include conventional production systems, limited water access, weak business management, and marketing dependence on collectors. The community service activity aims to increase production capacity and economic added value of partners through the application of digital technology and strengthening business management. The implementation method uses the Participatory Action Learning System (PALS) approach which includes socialization, training, technology application, mentoring and evaluation, as well as institutional strengthening and sustainability by involving 25 farmer group members. Evaluation is carried out through pre-post skills assessments and recording productivity changes. The results of the activity show an increase in partners' technical skills by 38%, an increase in agricultural production efficiency by 30%, and an average increase in the selling value of processed shallot products by 25% through product diversification and improvements to the marketing system.]]>
