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All Journal Indonesian Journal of Community Empowerment JABI (Journal of Accounting and Business Issues)
Susi Wulandari
Sekolah Tinggi Ilmu Ekonomi Sutaatmadja
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences

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Pengaruh Green Leadership terhadap Green Mindfulness pada Anggota Bank Sampah Mutqi Sopiawadi; Reno Afriyadi Mayandika Pasha; Tri Nur Mujizat; Susi Wulandari; Panji Agnyoto
JABI (Journal of Accounting and Business Issues) Vol. 4 No. 01 (2024): Vol 4 No 01 (2024)
Publisher : STIESA Press

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Abstract

This study aims to determine the effect of green leadership on green mindfulness in members of the Bageur Waste Bank in Dangdeur Village, Subang Regency. The study used a survey method with a questionnaire to 30 respondents. The results of the validity and reliability tests showed that the data collection instrument was feasible to use. However, the results of regression analysis showed no real influence between green leadership and green mindfulness. Green leadership in Bank Sampah Bageur is carried out through environmental examples and education by its leaders, while members show an understanding of the importance of waste management. The limitations of the study are the small sample size and less than optimal communication between researchers and respondents. Further research with more comprehensive methods is recommended to understand the factors supporting green mindfulness in waste banks.
PERANCANGAN FORMULASI DAN IMPLEMENTASI STRATEGI BISNIS PADA UMKM VIFLORISTT SUBANG Maudy Anesha Putri; Mutqi Sopiawadi; Nopa Nurdiansyah; Sri Asti Wulandari; Widia Salshadila; Susi Wulandari; Ade Guntara Fauzi; Rossa Yunifa
MAJU : Indonesian Journal of Community Empowerment Vol. 3 No. 1 (2026): MAJU : Indonesian Journal of Community Empowerment, January 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/maju.v3i1.2251

Abstract

This study aims to formulate and implement appropriate business strategies for Vifloristt, an online florist MSME in Subang, to strengthen competitiveness in the digital market. A qualitative descriptive method was used through interviews, observation of digital activities, and document review. Internal and external conditions were analyzed using the SWOT framework supported by IFAS and EFAS matrices. The results show that Vifloristt has strengths in creative product design, responsive services, and brand recognition, while weaknesses include limited resources and simple financial recording systems. Externally, the growth of online shopping and social-media promotion creates strong opportunities, although intense competition and fluctuating raw-material prices remain threats. Strategic recommendations are formulated to optimize strengths, reduce weaknesses, and support sustainable business growth.
Co-Authors Ade Guntara Fauzi Maudy Anesha Putri Mutqi Sopiawadi Nopa Nurdiansyah Panji Agnyoto Reno Afriyadi Mayandika Pasha Rossa Yunifa Sri Asti Wulandari Tri Nur Mujizat Widia Salshadila