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All Journal Indonesian Journal of Community Empowerment JABI (Journal of Accounting and Business Issues)
Ade Guntara Fauzi
Sekolah Tinggi Ilmu Ekonomi Sutaatmadja
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences

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ANALISIS DETERMINAN FAKTOR-FAKTOR PENDUKUNG BERHASILNYA DESA WISATA Devy Widya Apriandi; Ade Guntara Fauzi; Nopa Nurdiansyah
JABI (Journal of Accounting and Business Issues) Vol. 3 No. 02 (2024): Vol 3 No 02 (2024)
Publisher : STIESA Press

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Abstract

This research investigates how Tourism Village products impact business opportunities in tourism areas. This research was carried out descriptive quantitatively, with questionnaires used to collect primary data and secondary data from various sources. This research involved people who visited or visited the Cibeusi Ciater Subang Tourism Village. The results of data analysis show that Tourism Village products received a positive assessment from respondents, with the Informing Tourism Village Products indicator getting the highest score. Apart from that, respondents considered that business opportunities in the Cibeusi Ciater Subang Tourism Village were quite potential, although there were several things that needed to be improved. This research shows how important it is to improve service quality and increase community participation to increase business opportunities in Tourism Villages. Future research must involve more local parties in the development of Tourism Villages so that local communities are better off.
PERANCANGAN FORMULASI DAN IMPLEMENTASI STRATEGI BISNIS PADA UMKM VIFLORISTT SUBANG Maudy Anesha Putri; Mutqi Sopiawadi; Nopa Nurdiansyah; Sri Asti Wulandari; Widia Salshadila; Susi Wulandari; Ade Guntara Fauzi; Rossa Yunifa
MAJU : Indonesian Journal of Community Empowerment Vol. 3 No. 1 (2026): MAJU : Indonesian Journal of Community Empowerment, January 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/maju.v3i1.2251

Abstract

This study aims to formulate and implement appropriate business strategies for Vifloristt, an online florist MSME in Subang, to strengthen competitiveness in the digital market. A qualitative descriptive method was used through interviews, observation of digital activities, and document review. Internal and external conditions were analyzed using the SWOT framework supported by IFAS and EFAS matrices. The results show that Vifloristt has strengths in creative product design, responsive services, and brand recognition, while weaknesses include limited resources and simple financial recording systems. Externally, the growth of online shopping and social-media promotion creates strong opportunities, although intense competition and fluctuating raw-material prices remain threats. Strategic recommendations are formulated to optimize strengths, reduce weaknesses, and support sustainable business growth.
Co-Authors Apriandi, Devy Widya Maudy Anesha Putri Mutqi Sopiawadi Nopa Nurdiansyah Rossa Yunifa Sri Asti Wulandari Susi Wulandari Widia Salshadila