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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Priviet Social Sciences Journal AICOS INTEGRATIVE: Journal of Economics, Management, Business and Accounting
Ryndian Gusty
Politeknik Negeri Medan
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Applying Kotler’s 5A model to TikTok live: A systematic literature review Ryndian Gusty; Al-Adly Darniyus
Priviet Social Sciences Journal Vol. 5 No. 6 (2025): June 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i6.398

Abstract

Live streaming of TikTok is an important factor in digital marketing success, and its application remains questionable. Rapid development of the skincare industry has created a competitive promotional strategy. This study analyzes how TikTok life can increase skincare sales and the factors that can influence it. This study uses a systematic literature review (SLR) method to analyze the implementation of TikTok Live as a digital marketing strategy in the skincare industry. A total of 38 articles published between 2026 and 2025 were reviewed. The data were analyzed thematically using open and axial coding, structured according to Kotler's 5A framework, and supported by the stimulus-organism-response theory, consumer involvement theory, and technology acceptance models. The results show that TikTok Live has become a digital marketing strategy used to increase skincare sales. Awareness and Appeal have a broad impact and create audience interest through creative visual videos that interact directly with the audience. The ask stage is strengthened through direct consumer communication during live broadcasts through comments. In the Act stage, audiences quickly and easily conduct product transactions. Advocacy forms consumer loyalty to a skincare brand, because customers feel satisfied with the products used. This study provides new insights by combining direct marketing strategies with consumer behavior models. TikTok Live is not only a transactional medium but also a platform for consumer social and emotional engagement.
IMPLEMENTATION OF DIGITAL INFORMATION SYSTEMS TO IMPROVE OPERATIONAL EFFICIENCY IN RETAIL SMEs Rara azahra; Zahra Ardiana Putri; Ryndian Gusty; Muhammad Dalim
Asian Journal of Islamic Economic Studies Vol. 3 No. 1 (2026): AICOS: Asian Journal Of Islamic Economic Studies
Publisher : Fakultas Ekonomi dan Bisnis Islam IAIN Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/aicos.v3i1.6692

Abstract

This research aims to analyze the implementation of digital information systems in increasing operational efficiency in micro, small, and medium enterprises (UMKM) in the retail sector, by taking a case study at Indomaret Medan. Digital transformation becomes a vital need for MSMEs in the era of industry 4.0 to increase competitiveness and operational efficiency. The research method used is qualitative descriptive with data collection techniques through in-depth interviews and direct observation of the store's operational process. The research results show that the implementation of the digital information system at Indomaret covers various operational aspects, including digital cash register system, technology-based attendance system, human resource management system, and technical support through Electronic Data Processing (EDP). Research findings indicate that digitalization has a positive impact on operational efficiency, especially in transaction speed, data accuracy, and employee performance monitoring. However, there are technical obstacles faced, especially related to the stability of the internet connection that affects the smoothness of the system. This research provides a theoretical contribution in understanding the factors that determine the success of information system implementation in retail MSMEs and provides practical recommendations for business actors who want to do digital transformation.
ANALYSIS OF OPERATIONAL BARRIERS AND DEVELOPMENT STRATEGIES FOR WAITINGLIST COFFEE MSMEs IN MEDAN CITY Erika Kristina Sibarani; Marista Suryani Sitompul; Ryndian Gusty
Asian Journal of Islamic Economic Studies Vol. 3 No. 1 (2026): AICOS: Asian Journal Of Islamic Economic Studies
Publisher : Fakultas Ekonomi dan Bisnis Islam IAIN Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/aicos.v3i1.6695

Abstract

The purpose of this study is to examine the operational obstacles and development strategies experienced by Waitinglist Coffee, a micro, small, and medium enterprise (MSMEs) in Medan, which is one of the growing culinary businesses. The methodology used is a qualitative approach through direct interviews and field observations to obtain in-depth data on issues related to raw materials, technology, marketing, and labor. The findings of the study show that the main obstacles faced by Waitinglist Coffee include a lack of quality raw material supplies, suboptimal use of digital payment systems, and limitations in digital promotion to reach a wider market. From a human resources perspective, the challenges relate to manual employee management, which impacts work efficiency. Recommended development strategies include enhancing cooperation with local suppliers, utilizing digital technology such as cashier applications and marketing through social media, and technology-based human resource management training. This study is expected to serve as a reference for other MSMEs in the culinary sector in overcoming operational obstacles and designing sustainable development strategies amid increasingly fierce business competition.
THE ROLE OF MANAGEMENT INFORMATION SYSTEMS IN IMPROVING OPERATIONAL EFFICIENCY IN CAFE ATEKU BUSINESSES Jeinvanny Githa Theosendy Tarigan; Ryndian Gusty
Asian Journal of Islamic Economic Studies Vol. 3 No. 1 (2026): AICOS: Asian Journal Of Islamic Economic Studies
Publisher : Fakultas Ekonomi dan Bisnis Islam IAIN Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/aicos.v3i1.6696

Abstract

This study aims to identify the role of Management Information Systems in improving operational efficiency at Ateku Kopi Cafe, a micro-enterprise located in Medan City. Using a descriptive qualitative method through interviews and direct observation, this research examines the use of digital systems such as Luna/Mocapos for transaction recording and Google Calendar for employee scheduling. The results indicate that these systems help accelerate transaction processes, enhance the accuracy of financial reporting, and support better coordination among employees. However, several challenges remain, including manual stock management, limited system access, and insufficient digital training for staff. Overall, the implementation of Information Systems provides a positive impact on the operational efficiency of the business. Further development of an integrated system and continuous digital literacy training is recommended to improve UMKM performance amid ongoing digital transformation.
IMPLEMENTATION OF MANAGEMENT INFORMATION SYSTEMS IN SALES PERFORMANCE AT CAFE HANAMI Andara Rahmadanti Pulungan; Arif Rahman; Ryndian Gusty; Syafri Naldi; John Sihar Manurung; Safaruddin Safaruddin
INTEGRATIVE : Journal of Economics, Management, Business and Accounting Vol. 1 No. 1 (2026): Journal of Economics, Management and accounting studies
Publisher : CV. Visionary Raya Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67983/integrative.v1i1.17

Abstract

This research aims to deeply analyse the implementation of the sales management information system (SIM) in Hanami Cafe as a real form of digitalisation efforts carried out by micro businesses in the culinary sector. In the face of the era of rapid digital transformation, the use of information systems is an important aspect for small businesses to increase their efficiency and operational effectiveness. This research uses a qualitative approach by combining in-depth interview methods and direct observation of the owners and employees of Hanami Cafe to obtain accurate and comprehensive data. The main focus of the research includes several aspects, including the effectiveness of the use of information systems in sales activities, the level of understanding and training received by employees, the stock management system, the sales transaction process, and various obstacles that arise during the system implementation process. Through the results of the research obtained, it is known that the implementation of the management information system at Hanami Cafe has a positive impact on improving the efficiency of transaction recording, ease of managing raw material stock, and accuracy in operational decision making. Based on the findings, this research emphasises the importance of developing a comprehensively integrated management information system for small businesses such as Hanami Cafe. The implementation of a good information system not only supports operational efficiency, but also becomes an important foundation in strengthening competitiveness and business sustainability in the current digital era.
ANALYSIS OF THE IMPLEMENTATION OF THE RAW MATERIAL INVENTORY INFORMATION SYSTEM AT MSMES MAWAR BAKERY & CAKE SHOP Desi Mutiara Dini Rumapea; Winda Krisdianti Zendrato; Ryndian Gusty; Nursiah Nursiah; Jenni Sari Tarigan
INTEGRATIVE : Journal of Economics, Management, Business and Accounting Vol. 1 No. 1 (2026): Journal of Economics, Management and accounting studies
Publisher : CV. Visionary Raya Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67983/integrative.v1i1.20

Abstract

This research aims to analyze the implementation of a Raw Material Inventory Information System at Mawar Bakery & Cake Shop, specifically at the Setia Budi branch in Medan. Although Mawar Bakery has implemented digitalization in sales through the use of Point of Sale (POS) systems, the management of raw material inventory is still carried out manually using bookkeeping and daily reports. This condition causes several problems, including inaccurate stock data, delayed reporting, the risk of human error, a lack of information synchronization between divisions, and low digital literacy among employees. The research approach used a descriptive qualitative method with data collection techniques through direct interviews with SPG staff and observation of daily operations. Analysis was conducted using Miles & Huberman’s theory and the Technology Acceptance Model (TAM), which assesses two key factors of technology acceptance: perceived usefulness and perceived ease of use. The study’s results indicate that the staff recognize the benefits of the digital system but still face obstacles in ease of use due to a lack of training and the absence of a digital-based SOP. This research finds that inventory digitization is essential to improve stock accuracy, production process efficiency, reporting speed, and the accuracy of managerial decision- making. Key recommendations include implementing a cloud-based inventory system, integrating POS with the inventory system, providing digital literacy training for all employees, upgrading technology infrastructure, and conducting regular system evaluations. By implementing these strategies, Mawar Bakery has the potential to improve operational efficiency, reduce manual errors, and strengthen its competitiveness as a modern bakery SME.
IMPLEMENTATION OF MANAGEMENT INFORMATION SYSTEMS IN THE DECISION-MAKING PROCESS AT CHATIME Grace Sri Naomika Ginting; Nazwa Atikah PH; Ryndian Gusty; Indra Siregar; Dewi Comala Sari
INTEGRATIVE : Journal of Economics, Management, Business and Accounting Vol. 1 No. 1 (2026): Journal of Economics, Management and accounting studies
Publisher : CV. Visionary Raya Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67983/integrative.v1i1.25

Abstract

Management Information Systems (MIS) are strategic components used by companies to process data and generate information as a basis for decision-making. In the ready-to-drink beverage industry, the implementation of MIS plays a role in ensuring operational effectiveness, consistency in quality standards, and accuracy in marketing strategies. This study aims to analyze the implementation of MIS in supporting decision-making at the Chatime Setiabudhi outlet. The research uses a descriptive qualitative method through in-depth interviews with outlet employees. The results show that MIS is implemented in an integrated cashier system, inventory management, SOP-based employee training system, and customer data-based marketing strategies. MIS has improved operational efficiency, accelerated communication between outlets and headquarters, and strengthened decision-making related to sales, inventory, and customer service. The obstacles found include supply delays and system malfunctions, but these can be overcome through headquarters support and backup procedures. This study concludes that the effectiveness of MIS is influenced by system integration, human resource competence, and consistency in implementing SOPs.
VISUAL STORYTELLING ON INSTAGRAM: A CRITICAL REVIEW OF MARKETING COMMUNICATION IN THE CREATIVE ECONOMY Ryndian Gusty; Mawaddah; Yohana Yulianti Simbolon; Arief Budiman
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6233

Abstract

Abstract: This study aims to analyze the role of visual storytelling (VS) in increasing user engagement on Instagram within the context of the creative economy. This study positions visual storytelling as an ideological practice rooted in affective domination, platform logic, and cultural commodification. This differs from the use of instrumental narratives that emphasize marketing effectiveness. The research method employed is a qualitative approach using critical interpretative and thematic synthesis. The analyzed literature comprises 48 articles relevant to the research objectives. The findings reveal that visual storytelling is perceived as a creative and authentic means of marketing communication. It also functions to establish mechanisms capable of exerting subtle dominance. Strategically, it leverages the potential of modified emotions, cultural identity, and creativity regulated by platform algorithms. The theoretical contribution of this research confirms that visual storytelling serves as a space for narrative dominance, where stories are reduced to instruments aligned with the interests of the market and the platform. These findings further strengthen perspectives within the literature on digital culture and critical marketing. This study also places significant emphasis on human-centered digital communication ethics, transparency, and cultural appropriateness. Therefore, the effectiveness of visual storytelling is not only measured by the level of consumer engagement, but also by its impact on equity and meaning within the creative economy ecosystem. Keywords: Visual Storytelling; Consumer Engagement; Instagram; Creative Economy   Abstrak: Penelitian ini bertujuan untuk menganalisis peran visual storytelling (VS) dalam meningkatkan keterlibatan pengguna di Instagram dalam konteks ekonomi kreatif. Studi ini meletakkan visual storytelling sebagai praktik ideologis yang berakar pada dominasi afektif, logika platform, dan komodifikasi budaya. Hal tersebut memiliki perbedaan dari penggunaan narasi instrumental yang menekankan efektivitas pemasaran. Metode penelitian yang digunakan yaitu pendekatan kualitatif melalui critical interpretative dan thematic synthesis. Hasil literatur yang di analisis berjumalah 48 artikel yang sesuai dengan tujuan penelitian. Hasil temuan yang didapatkan bahwa visual storytelling dinilai sebagai cara kreatif dan asli dalam melakukan komunikasi pemasaran. Kemudian juga berfungsi untuk membentuk mekanisme yang bisa mendominasi secara halus. Secara strategis memanfaatkan potensi emosi yang dimodifikasi, identitas budaya dan kreativitas yang diatur oleh algoritma platform. Kontribusi teoritis penelitian menegaskan bahwa visual storytelling menjadi tempat dominasi naratif yang menggunakan cerita yang direduksi menjadi instrumen yang mengacu pada kepentingan pasar dan platform. Temuan ini semakin memperkuat perspektif dalam literatur budaya digital dan pemasaran kritis. Penelitian ini juga memberikan penekanan penting terhadap etika komunikasi digital yang berpusat pada diri manusia, transparansi dan kesesuaian budaya. Maka dari itu, efektivitas visual storytelling bukan hanya diukur dari tingkat keterlibatan konsumen, namun juga dari pengaruhnya terhadap keadilan dan pemaknaan dalam ekosistem ekonomi kreatif Kata Kunci: Visual Storytelling; Keterlibatan Konsumen; Instagram; Ekonomi Kreatif
Co-Authors Al-Adly Darniyus Andara Rahmadanti Pulungan Arief Budiman Arif Rahman Dalim, Muhammad Desi Mutiara Dini Rumapea Dewi Comala Sari Erika Kristina Sibarani Grace Sri Naomika Ginting Indra Siregar Jeinvanny Githa Theosendy Tarigan Jenni Sari Tarigan John Sihar Manurung - Marista Suryani Sitompul Mawaddah Nazwa Atikah PH Nursiah Rara azahra Safaruddin Safaruddin Syafri Naldi Winda Krisdianti Zendrato Yohana Yulianti Simbolon Zahra Ardiana Putri