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All Journal Jurnal Abdi Masyarakat Multidisiplin Jurnal Ilmu Sosial dan Humaniora
Dani Setiadarma
Universitas Dian Nusantara Jakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Strategi Komunikasi Politik Digital dalam Membangun Citra Publik: Analisis Konten YouTube Dedi Mulyadi Wahyu Adam; Dani Setiadarma
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 2 (2026): APRIL-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/kjmkhd02

Abstract

This research is motivated by the public communication phenomenon carried out by the Governor of West Java, Dedi Mulyadi, through his YouTube channel, which has received widespread attention from the public, especially in West Java and netizens in Indonesia. Digital media provides a space for public figures to convey messages directly to the public through narrative and interactive audio-visual content. This study aims to analyze the communication strategies used in building a positive image through the YouTube platform. This study uses a qualitative approach with content analysis methods and in-depth interviews with six informants consisting of internal and external informants. The data obtained are analyzed using thematic analysis techniques to identify patterns of communication strategies and the image built in the eyes of the public. The results show that Dedi Mulyadi's communication strategies are diverse, including the perception of a humanist leader, a personal branding approach, and a populist communication style. The mapping of the formed image includes a leader who is close to the people, transparent, and humanistic, as well as a planned emotional personal branding with symbolic humanity. Dedi Mulyadi's use of YouTube is an effective communication strategy in building public trust. The success of this strategy is also reflected in digital indicators such as the number of subscribers, likes, comments, and content sharing. Furthermore, the effectiveness of this communication strategy is due to the narrative and humanistic speaking style used, which were appropriately received, especially by informants from West Java Province. Despite challenges such as the potential for misinformation and negative comments, message consistency, transparency, and open responses are key to maintaining a positive image and strengthening the emotional connection between leaders and the public.
Peningkatan Kemampuan Siaran Siswa SMK 1 PB Sudirman melalui Pelatihan Jurnalisme Multimedia Dani Setiadarma; Ferdi Setiawan; Soemiadeny Soemiadeny; Tri Satria Muhammad; Marwan Albab
 Jurnal Abdi Masyarakat Multidisiplin Vol. 5 No. 01 (2026): April: JURNAL ABDI MASYARAKAT MULTIDISIPLIN
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jammu.v5i01.2859

Abstract

Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan kemampuan siaran siswa SMK 1 PB Sudirman melalui pelatihan jurnalisme multimedia berbasis teknologi digital. Permasalahan mitra meliputi rendahnya kemampuan siswa dalam menulis naskah berita, keterampilan tampil di depan kamera, penguasaan perangkat siaran, serta pemanfaatan teknologi digital dalam proses produksi berita. Metode pelaksanaan dilakukan melalui beberapa tahapan, yaitu sosialisasi, pelatihan dasar jurnalisme, praktik penulisan naskah berita, pelatihan performa siaran, penerapan teknologi digital, pendampingan produksi konten, evaluasi hasil, dan penyusunan strategi keberlanjutan. Pendekatan yang digunakan adalah experiential learning, sehingga peserta tidak hanya memperoleh materi, tetapi juga melakukan praktik langsung dalam produksi siaran berita. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta berdasarkan perbandingan nilai pre-test dan post-test, dengan peningkatan rata-rata sebesar 58%. Selain itu, sebanyak 83% peserta mampu menggunakan perangkat dan tools digital dalam praktik produksi berita multimedia. Kegiatan ini juga mendorong optimalisasi Laboratorium Televisi sekolah sebagai ruang praktik pembelajaran berbasis industri. Dengan demikian, pelatihan jurnalisme multimedia ini memberikan kontribusi positif terhadap peningkatan kompetensi siaran, literasi digital, dan kesiapan siswa dalam menghadapi kebutuhan industri media di era Society 5.0.
Co-Authors Ferdi Setiawan Marwan Albab Soemiadeny Soemiadeny Tri Satria Muhammad Wahyu Adam