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All Journal Enrichment: Journal of Multidisciplinary Research and Development Journal of Management, Economic, and Financial
Danial Thaib
Universitas Bunda Mulia, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Social Sciences

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The Perceived of Casual Gaming and Perceived of Play-to-Earn Gaming on User Engagement Intention Mediated by Marketplace Platform Experiences Galihwara Galihwara; Michael Christian; Liem Bambang Sugiyanto; Danial Thaib; Ratlan Pardede
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 12 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i12.654

Abstract

This study examines the relationships between Perceived Casual Gaming, Perceived Play-to-Earn Gaming, User Engagement Intention, and Marketplace Platform Experience in the mobile gaming context. The study is motivated by the contrasting phenomenon in which casual games can attract strong user interest despite primarily offering entertainment, while play-to-earn games offer potential economic value but may not generate equivalent engagement. Drawing on Uses and Gratifications Theory, Theory of Consumption Values, Technology Acceptance Model, Self-Determination Theory, and user engagement literature, the study proposes a model in which Marketplace Platform Experience functions as a mediator between perceptions of game type and User Engagement Intention. A quantitative cross-sectional survey was conducted among mobile game users in the Greater Jakarta gaming community using purposive sampling. The journal analysis retains the earlier questionnaire dataset and focuses on four constructs to provide a more parsimonious management-oriented model. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The retained dataset indicates that Perceived Casual Gaming significantly affects Marketplace Platform Experience (? = 0.246; t = 2.200; p = 0.030), while Perceived Play-to-Earn Gaming also significantly affects Marketplace Platform Experience (? = 0.189; t = 2.109; p = 0.037). However, neither Perceived Casual Gaming nor Perceived Play-to-Earn Gaming has a statistically significant direct effect on User Engagement Intention, and Marketplace Platform Experience does not show a significant direct effect on User Engagement Intention. The indirect effect of Perceived Casual Gaming through Marketplace Platform Experience is significant (? = 0.292; t = 3.243; p = 0.002), whereas the corresponding indirect effect for Perceived Play-to-Earn Gaming is not significant. These findings suggest that marketplace experience may be more relevant as a mechanism linking perceptions of casual gaming to engagement than as a direct determinant of engagement in the earlier dataset
The Influence of Customer Experience, Service Quality, and Customer Satisfaction on Parental Choice of Splus Education Lia Fransisca; Danial Thaib
Journal of Management Economic and Financial Vol. 3 No. 5 (2025): Special Issue
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jmef.v3i5.153

Abstract

This study aims to examine the influence of customer experience and service quality on parents' decisions in choosing tutoring institutions, mediated by customer satisfaction at Splus Education in West Jakarta. The research method used is quantitative, with a causal study approach to test the causal relationship between variables. The variables used are customer experience and service quality as independent variables, customer satisfaction as the mediating variable, and parents' decisions as the dependent variable. The measurement scale employed is an interval scale using the Likert scale method. The population consists of parents who registered their children at Splus Education in West Jakarta, with a sample size of 90 respondents. The data analysis technique uses PLS-SEM with the Smart PLS 4.4.4 tool. The results indicate that customer experience has a positive effect on parents' decisions mediated by customer satisfaction. Meanwhile, service quality has a positive and significant effect on parents' decisions mediated by customer satisfaction. Customer experience significantly influences customer satisfaction, service quality significantly influences customer satisfaction, and customer satisfaction significantly influences parents' decisions. However, customer experience does not significantly influence parents' decisions directly.
Co-Authors Christian, Michael Galihwara Galihwara Lia Fransisca Liem Bambang Sugiyanto Ratlan Pardede