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All Journal EKONOMIKA: Manajemen, Akuntansi dan Perbankan Syari’ah OBOR: Oikonomia Borneo
Ahmad Surahman
universitas Widya Gama Mahakam Samarinda
Economics, Econometrics & Finance

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PENGARUH DESAIN, HARGA DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN PRODUK SEPATU BOLA SPECH LEGHTSPEED REBORN M. Zamroji Almursyid; Zulkifli; Dian Irma Aprianti; Novel Reonald; Ahmad Surahman; Fathur Rahman
Jurnal Ekonomika: Manajemen, Akuntansi, dan Perbankan Syari'ah Vol. 15 No. 1 (2026): Maret (In Press)
Publisher : Economic Faculty, University of Widya Gama Mahakam Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/je.v15i1.3922

Abstract

This study aims to analyze the influence of design, product quality, and price on consumer satisfaction with Spech Lightspeed Reborn soccer shoes, a local brand that is growing in the domestic market. By using a quantitative approach and multiple linear regression method, this study collects data through questionnaires distributed to consumers who have used the product. This study addresses the competitive challenges in the local soccer shoe industry by evaluating the product dimensions that most affect consumer satisfaction. The results of the simultaneous test (F-test) indicate that the three independent variables together significantly affect consumer satisfaction. However, the partial test (t-test) reveals that only product quality and price have a significant influence, while design does not have a statistically meaningful impact. This indicates that although design is important as an initial attraction, consumer satisfaction is more determined by how well the product meets quality expectations and price suitability.The coefficient of determination value of 64.8% indicates that the model built is quite strong in explaining the variation in customer satisfaction. Product quality is the most dominant variable influencing satisfaction, followed by price. This has practical implications that producers should place more emphasis on improving product quality and competitive pricing strategies, rather than just focusing on design aesthetics. This research contributes to the development of marketing literature in the local sports product sector and serves as a reference for local brands in formulating product strategies based on consumer satisfaction. Furthermore, further studies are recommended to include other variables such as loyalty, promotion, or user experience to obtain a more comprehensive understanding of consumer behavior.
PENGARUH RASIO KEUANGAN TERHADAP PERTUMBUHAN LABA PADA PERUSAHAAN MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE TAHUN 2019-2022 Reslianty Rachim; Rudy Syafariansyah; Abdul Rachim; Ahmad Surahman; Nur Nabila
OBOR: Oikonomia Borneo Vol. 6 No. 1 (2024): April
Publisher : University of Widya Gama Mahakam Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/obor.v6i1.2957

Abstract

The aim of this research is to determine the effect of Current Ratio, Total Assets Turnover, Debt to Equity Ratio and Net Profit Margin on profit growth. The method used in this research is a quantitative research method. The sample in this study was selected using a purposive sampling technique, namely a sampling technique with certain criteria, so that a sample of 18 companies was obtained. The analytical method used in this research is multiple linear regression analysis. The research results state that the Current Ratio has no effect on profit growth, Total Assets Turnover has no effect on profit growth, Debt to Equity Ratio has no effect on profit growth, Net Profit Margin has an effect on profit growth. Current Ratio, Total Assets Turnover, Debt to Equity Ratio and Net Profit Margin simultaneously have no effect on profit growth
Co-Authors abdul rachim Dian Irma Aprianti Fathur Rahman M. Zamroji Almursyid Novel Reonald Nur Nabila Reslianty Rachim Rudy Syafariansyah Zulkifli