Article Per Year (5 Year)
p-Index From 2021 - 2026
0.882
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This Author published in this journals
All Journal International Journal of Marketing and Human Resource Research Inaba of Community Services Journal
Benny Bernadus
Universitas Indonesia Membangun
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Social Sciences

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The Effect of Resilience and Entrepreneurial Mindset on the Business Sustainability of Micro, Small, and Medium Enterprises (MSMEs) in Dayeuhkolot District Arfani Rahmasari; Benny Bernadus
International Journal of Marketing & Human Resource Research Vol. 7 No. 2 (2026): International Journal of Marketing & Human Resourches Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i2.3423

Abstract

MSME’s hold a strategic role in national economic stability, even though the era of disruption has significantly changed the business landscape. The complexity of the global economy poses challenges to MSME sustainability, particularly in Dayeuhkolot District, where economic uncertainty and intense competition prevail. This study analyzes the influence of resilience and entrepreneurial mindset on business sustainability, both partially and simultaneously. The approach employs a quantitative method using multiple linear regression analysis. The sample size was 100 respondents, as per the Levene test. Data were collected through a questionnaire containing a number of statements with a 1-5 Likert scale. The analytical results show that the resilience and entrepreneurial mindset variables jointly account for 39.9% of the variation in business sustainability (R Square = 0.399; p < 0.05). Partially, resilience has a significantly positive effect (β = 0.334; p < 0.05), indicating that a high level of resilience increases sustainable growth capacity. Similarly, the entrepreneurial mindset has a significant positive effect (β = 0.134; p < 0.05), supporting long-term business adaptation. However, business sustainability remains a complex phenomenon influenced by external factors beyond the scope of this research model.
Peer Mentoring Training for Students Rifqi Farisan Akbar; Prinska Damara Sastri; Bella Prameswari Putri Djaelani; Sandra Meilia Azzahra; Wien Ningsing Handayani Halawa; Benny Bernadus; Fitriana Oktaviani
Inaba of Community Services Journal Vol. 3 No. 1 (2024): Volume 3 No. 1, June 2024
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v3i1.276

Abstract

Many people experience stress in living their daily lives, including students. Stress is the body's reaction to situations that seem dangerous or difficult. Light stress will be useful because it can spur a person to think and do things faster and harder so they can answer the challenges of everyday life. However, stress that is too much and sustainable, if left untreated, will be dangerous for individuals. Individuals in a state of stress view problems as tangled threads, they have difficulty finding a way out, so they need help. Peer Support is defined as a variety of interpersonal helping behaviors assumed by non-professionals who undertake helping roles with others. This peer mentor aims to overcome someone's stress in academic life in the campus environment. This training method is given in several sessions to students which contain a variety of knowledge and carry out role plays to apply previously obtained knowledge. The training session will close with an implementation questionnaire
The Effect of Job Demands on Psychological Well-Being through Job Stress: Evidence from the Beauty Industry Kartika Rahayu; Benny Bernadus
International Journal of Marketing & Human Resource Research Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i1.3395

Abstract

The beauty industry is characterized by rapid innovation cycles, intensive promotional activities, and high competitive pressure, which place substantial demands on employees, particularly those working in promotion-related functions. This study aims to examine the effect of job demands on employees’ psychological well-being, with job stress positioned as a mediating variable. Using a quantitative, cross-sectional design, data were collected from promotion employees of a beauty company in Bandung, Indonesia. The analysis employed multiple regression and mediation testing to assess the direct and indirect relationships among job demands, job stress, and psychological well-being. The findings indicate that job demands have a significant positive effect on job stress, while job stress has a significant negative effect on psychological well-being. In addition, job demands are found to negatively affect psychological well-being both directly and indirectly through job stress, confirming the mediating role of job stress. These results suggest that high promotional intensity and workload in the beauty industry can undermine employees’ psychological functioning when not accompanied by adequate coping and organizational support mechanisms. This study contributes to the job demands–well-being literature by providing industry-specific evidence from the beauty sector and highlights the importance of managing job stress as a strategic human resource priority to sustain employee well-being in highly competitive environments
Job Demands, Job Resources, and Work Engagement among Shift Workers in the Culinary Service Sector Nabila Iftah Rizqia; Benny Bernadus
International Journal of Marketing & Human Resource Research Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i1.3397

Abstract

This study examines work engagement among shift workers in the culinary service sector by focusing on how employees respond to demanding work conditions and the availability of supportive job characteristics. Drawing on the Job Demands Resources framework, the research addresses whether engagement in high intensity service work is shaped more strongly by work pressures or by the presence of enabling resources in the workplace. Data were collected from 85 shift employees working in culinary outlets in South Bandung, Indonesia, using a structured questionnaire and a purposive sampling approach. Quantitative analysis was conducted through descriptive statistics, correlation analysis, and multiple linear regression. The findings reveal that job resources are a significant and positive predictor of work engagement, whereas job demands do not show a statistically meaningful effect when both variables are analyzed simultaneously. The regression model explains approximately one quarter of the variance in work engagement, indicating that employees’ psychological involvement in their work is influenced primarily by supportive conditions rather than by the intensity of job demands. These results highlight the importance of autonomy, social support, performance feedback, developmental opportunities, and coaching in sustaining engagement among shift workers operating under demanding service conditions. Practically, the study suggests that strengthening job resources is a more effective strategy for enhancing engagement and ensuring workforce sustainability in the culinary industry than focusing solely on reducing work demands.
Social-Political Content Exposure on TikTok and Its Impact on University Students’ Social Behavior Fivian Hazar Robayani; Benny Bernadus
International Journal of Marketing & Human Resource Research Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i1.3403

Abstract

The rapid growth of short-video platforms has transformed how young adults engage with social and political information, potentially shaping their social behavior beyond formal political participation. This study examines the effects of exposure to social-political content and the intensity of TikTok use on students’ interpersonal competence. Using a quantitative explanatory design, data were collected from 103 undergraduate students at a private university in Bandung, Indonesia, through a structured questionnaire. Social-political content exposure, TikTok usage intensity, and interpersonal competence were measured using adapted and validated scales. Data were analyzed using multiple linear regression. The results indicate that exposure to social-political content on TikTok has a positive and statistically significant effect on students’ interpersonal competence, whereas TikTok usage intensity is negatively associated but not statistically significant. The regression model explains 31.7% of the variance in interpersonal competence, suggesting a moderate explanatory power. These findings highlight that the social impact of TikTok is driven more by the type of content consumed than by the frequency or duration of platform use. The study contributes to the literature by extending social learning and media effects perspectives to interpersonal outcomes, demonstrating that social-political content on short-video platforms can function as an informal learning resource that enhances communication and social interaction skills. In practice, the findings underscore the importance of promoting critical engagement with constructive digital content rather than focusing solely on limiting social media use. Future research is encouraged to adopt longitudinal designs and explore additional mediating factors to further understand the mechanisms linking digital content exposure and social behavior.
Co-Authors Arfani Rahmasari Bella Prameswari Putri Djaelani Fitriana Oktaviani Fivian Hazar Robayani Kartika Rahayu Nabila Iftah Rizqia Rifqi Farisan Akbar Sandra Meilia Azzahra Wien Ningsing Handayani Halawa