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All Journal International Journal of Marketing and Human Resource Research Inaba of Community Services Journal Indonesian Journal of Innovation Multidisipliner Research Jurnal Cinta Nusantara
Benny Bernadus
Universitas Indonesia Membangun
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The Effect of Resilience and Entrepreneurial Mindset on the Business Sustainability of Micro, Small, and Medium Enterprises (MSMEs) in Dayeuhkolot District Arfani Rahmasari; Benny Bernadus
International Journal of Marketing & Human Resource Research Vol. 7 No. 2 (2026): International Journal of Marketing & Human Resourches Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i2.3423

Abstract

MSME’s hold a strategic role in national economic stability, even though the era of disruption has significantly changed the business landscape. The complexity of the global economy poses challenges to MSME sustainability, particularly in Dayeuhkolot District, where economic uncertainty and intense competition prevail. This study analyzes the influence of resilience and entrepreneurial mindset on business sustainability, both partially and simultaneously. The approach employs a quantitative method using multiple linear regression analysis. The sample size was 100 respondents, as per the Levene test. Data were collected through a questionnaire containing a number of statements with a 1-5 Likert scale. The analytical results show that the resilience and entrepreneurial mindset variables jointly account for 39.9% of the variation in business sustainability (R Square = 0.399; p < 0.05). Partially, resilience has a significantly positive effect (β = 0.334; p < 0.05), indicating that a high level of resilience increases sustainable growth capacity. Similarly, the entrepreneurial mindset has a significant positive effect (β = 0.134; p < 0.05), supporting long-term business adaptation. However, business sustainability remains a complex phenomenon influenced by external factors beyond the scope of this research model.
Peer Mentoring Training for Students Rifqi Farisan Akbar; Prinska Damara Sastri; Bella Prameswari Putri Djaelani; Sandra Meilia Azzahra; Wien Ningsing Handayani Halawa; Benny Bernadus; Fitriana Oktaviani
Inaba of Community Services Journal Vol. 3 No. 1 (2024): Volume 3 No. 1, June 2024
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v3i1.276

Abstract

Many people experience stress in living their daily lives, including students. Stress is the body's reaction to situations that seem dangerous or difficult. Light stress will be useful because it can spur a person to think and do things faster and harder so they can answer the challenges of everyday life. However, stress that is too much and sustainable, if left untreated, will be dangerous for individuals. Individuals in a state of stress view problems as tangled threads, they have difficulty finding a way out, so they need help. Peer Support is defined as a variety of interpersonal helping behaviors assumed by non-professionals who undertake helping roles with others. This peer mentor aims to overcome someone's stress in academic life in the campus environment. This training method is given in several sessions to students which contain a variety of knowledge and carry out role plays to apply previously obtained knowledge. The training session will close with an implementation questionnaire
The Effect of Job Demands on Psychological Well-Being through Job Stress: Evidence from the Beauty Industry Kartika Rahayu; Benny Bernadus
International Journal of Marketing & Human Resource Research Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i1.3395

Abstract

The beauty industry is characterized by rapid innovation cycles, intensive promotional activities, and high competitive pressure, which place substantial demands on employees, particularly those working in promotion-related functions. This study aims to examine the effect of job demands on employees’ psychological well-being, with job stress positioned as a mediating variable. Using a quantitative, cross-sectional design, data were collected from promotion employees of a beauty company in Bandung, Indonesia. The analysis employed multiple regression and mediation testing to assess the direct and indirect relationships among job demands, job stress, and psychological well-being. The findings indicate that job demands have a significant positive effect on job stress, while job stress has a significant negative effect on psychological well-being. In addition, job demands are found to negatively affect psychological well-being both directly and indirectly through job stress, confirming the mediating role of job stress. These results suggest that high promotional intensity and workload in the beauty industry can undermine employees’ psychological functioning when not accompanied by adequate coping and organizational support mechanisms. This study contributes to the job demands–well-being literature by providing industry-specific evidence from the beauty sector and highlights the importance of managing job stress as a strategic human resource priority to sustain employee well-being in highly competitive environments
Job Demands, Job Resources, and Work Engagement among Shift Workers in the Culinary Service Sector Nabila Iftah Rizqia; Benny Bernadus
International Journal of Marketing & Human Resource Research Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i1.3397

Abstract

This study examines work engagement among shift workers in the culinary service sector by focusing on how employees respond to demanding work conditions and the availability of supportive job characteristics. Drawing on the Job Demands Resources framework, the research addresses whether engagement in high intensity service work is shaped more strongly by work pressures or by the presence of enabling resources in the workplace. Data were collected from 85 shift employees working in culinary outlets in South Bandung, Indonesia, using a structured questionnaire and a purposive sampling approach. Quantitative analysis was conducted through descriptive statistics, correlation analysis, and multiple linear regression. The findings reveal that job resources are a significant and positive predictor of work engagement, whereas job demands do not show a statistically meaningful effect when both variables are analyzed simultaneously. The regression model explains approximately one quarter of the variance in work engagement, indicating that employees’ psychological involvement in their work is influenced primarily by supportive conditions rather than by the intensity of job demands. These results highlight the importance of autonomy, social support, performance feedback, developmental opportunities, and coaching in sustaining engagement among shift workers operating under demanding service conditions. Practically, the study suggests that strengthening job resources is a more effective strategy for enhancing engagement and ensuring workforce sustainability in the culinary industry than focusing solely on reducing work demands.
Social-Political Content Exposure on TikTok and Its Impact on University Students’ Social Behavior Fivian Hazar Robayani; Benny Bernadus
International Journal of Marketing & Human Resource Research Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i1.3403

Abstract

The rapid growth of short-video platforms has transformed how young adults engage with social and political information, potentially shaping their social behavior beyond formal political participation. This study examines the effects of exposure to social-political content and the intensity of TikTok use on students’ interpersonal competence. Using a quantitative explanatory design, data were collected from 103 undergraduate students at a private university in Bandung, Indonesia, through a structured questionnaire. Social-political content exposure, TikTok usage intensity, and interpersonal competence were measured using adapted and validated scales. Data were analyzed using multiple linear regression. The results indicate that exposure to social-political content on TikTok has a positive and statistically significant effect on students’ interpersonal competence, whereas TikTok usage intensity is negatively associated but not statistically significant. The regression model explains 31.7% of the variance in interpersonal competence, suggesting a moderate explanatory power. These findings highlight that the social impact of TikTok is driven more by the type of content consumed than by the frequency or duration of platform use. The study contributes to the literature by extending social learning and media effects perspectives to interpersonal outcomes, demonstrating that social-political content on short-video platforms can function as an informal learning resource that enhances communication and social interaction skills. In practice, the findings underscore the importance of promoting critical engagement with constructive digital content rather than focusing solely on limiting social media use. Future research is encouraged to adopt longitudinal designs and explore additional mediating factors to further understand the mechanisms linking digital content exposure and social behavior.
Pengaruh Workload Dan Work Stress Terhadap Turnover Intention Pada Karyawan Sektor Retail Di CV. XYZ Azka Qisthiya Putri; Pras Rendy; Benny Bernadus
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 3 (2026): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i3.1785

Abstract

Tingginya angka perputaran karyawan di industri retail menjadi tantangan signifikan yang memengaruhi stabilitas operasional organisasi. Studi ini diarahkan untuk menganalisis sejauh mana dampak workload dan work stress terhadap keinginan keluar karyawan (turnover intention) di sektor retail. Penelitian ini menerapkan desain kuantitatif dengan berfokus pada populasi seluruh karyawan CV. XYZ. Melalui teknik penarikan sampel yang ditentukan, diperoleh sampel sebanyak 40 orang responden. Instrumen kuesioner digunakan sebagai perangkat utama untuk menjaring data dari responden, yang kemudian dianalisis menggunakan uji regresi linear berganda melalui perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa secara parsial, workload tidak memiliki pengaruh nyata terhadap keinginan keluar karyawan (t hitung = -0,946; p = 0,350 > 0,05). Fenomena ini mengindikasikan bahwa volume tugas yang padat dan ritme kerja yang cepat di industri retail cenderung dipandang sebagai konsekuensi logis dari profesi tersebut, sehingga tidak menjadi faktor pendorong mandiri bagi karyawan untuk mengundurkan diri. Sebaliknya, stres kerja secara parsial terbukti memiliki pengaruh positif dan signifikan yang kuat terhadap keinginan keluar karyawan (t hitung = 6,185; p = 0,000 < 0,05), yang menegaskan bahwa ketegangan emosional dan tekanan psikologis menjadi pemicu utama munculnya niat penarikan diri dari organisasi. Melalui pengujian simultan, workload dan work stress terbukti berpengaruh secara nyata terhadap keinginan keluar karyawan (F hitung = 21,088; p = 0,000 < 0,05), dengan kombinasi kedua variabel tersebut memberikan kontribusi besar (R-Square sebesar 53,3%) dalam menjelaskan fluktuasi intensi mengundurkan diri. Kesimpulan dari penelitian ini menegaskan bahwa penanganan perputaran karyawan di sektor retail tidak dapat bertumpu pada pengurangan volume kerja semata, melainkan memerlukan intervensi manajemen stres yang komprehensif serta penciptaan iklim kerja yang suportif guna menjaga kesejahteraan mental karyawan.
The Effect Of Perceived Organizational Support And Proactive Coping On The Performance Of Generation Z Employees At Farel Patisserie Cafe Windy Anisa Putri; Pras Rendy; Benny Bernadus
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 3 (2026): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i3.1786

Abstract

Produktivitas merupakan fondasi utama bagi keberlanjutan bisnis jangka panjang, terutama pada industri Food and Beverage (F&B) yang kini didominasi oleh Generasi Z. Fenomena fluktuasi kinerja di Farel Patisserie Cafe, yang ditandai dengan peningkatan product reject sebesar 15% dan pemborosan bahan baku (food waste) mencapai 12%, mengindikasikan belum optimalnya kinerja tugas karyawan. Penelitian ini mengevaluasi pengaruh Perceived Organizational Support (POS) dan Proactive Coping baik secara mandiri maupun kolektif terhadap kinerja individu karyawan Generasi Z di Farel Patisserie Cafe. Pendekatan kuantitatif digunakan melalui metode sensus yang melibatkan 42 orang staf, dengan teknik analisis regresi linear berganda menggunakan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa secara parsial, Perceived Organizational Support tidak berpengaruh signifikan terhadap kinerja (; ), sedangkan Proactive Coping terbukti berdampak positif dan signifikan (; ). Secara simultan, kedua variabel tersebut berpengaruh signifikan terhadap peningkatan kinerja karyawan (; ). Berdasarkan nilai koefisien determinasi sebesar 20,2%, model penelitian ini menjelaskan sebagian dari variasi kinerja karyawan, sedangkan 79,8% sisanya dipengaruhi oleh faktor-faktor di luar cakupan riset ini. Kesimpulan utama penelitian ini menegaskan bahwa inisiatif individu melalui proactive coping memegang peranan krusial bagi kinerja karyawan di lingkungan F&B yang dinamis, sementara dukungan organisasi yang saat ini diterapkan perlu dievaluasi efektivitasnya agar dapat terintegrasi dengan kebutuhan spesifik Generasi Z dalam mencapai target efisiensi Perusahaan.
Pengaruh Workload terhadap Work Fatigue pada Karyawan Generasi Z di Industri Fashion: Peran Resiliensi sebagai Moderator Putu Jollie Putri Ananda; Pras Rendy; Benny Bernadus; Kartika Nuradina
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 3 (2026): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i3.2095

Abstract

Riset ini digagas guna menakar kadar sumbangan workload terhadap work fatigue pada kalangan pekerja Generasi Z, sekaligus menguji apakah resiliensi berperan sebagai pemoderasi dalam keterkaitan keduanya. Metode yang ditempuh bercorak kuantitatif dengan rancangan korelasional non-eksperimental. Partisipan riset mencakup keseluruhan 42 pekerja Generasi Z yang masih aktif di CV XYZ, sebuah pelaku usaha fashion berskala lokal berdomisili Bandung, dengan keseluruhan populasi langsung dijadikan sampel (total sampling). Pengumpulan data ditempuh melalui Raw NASA Task Load Index (workload), Swedish Occupational Fatigue Inventory (work fatigue), dan Connor-Davidson Resilience Scale (resiliensi), yang selanjutnya diproses memakai regresi linear sederhana beserta Moderated Regression Analysis (MRA) berlandaskan teknik mean-centering pada aplikasi IBM SPSS StatisticsHasil analisis data menunjukkan bahwa workload memberikan kontribusi searah dan signifikan atas work fatigue (β = 0,675; sig < 0,001), dengan kemampuan menjelaskan 45,5% keragaman work fatigue. Sebaliknya, resiliensi tak menunjukkan sumbangan bermakna atas work fatigue (sig = 0,073), demikian pula perannya selaku pemoderasi ikatan workload-work fatigue yang tak terbukti secara statistik (ΔR² = 0,000; sig F Change = 0,914). Hasil nihil ini diduga terkait sempitnya rentang skor resiliensi partisipan yang terpusat pada kategori tinggi (restriction of range), ditambah minimnya daya uji statistik lantaran jumlah sampel yang terbatas. Temuan ini berimplikasi praktis bagi perusahaan agar meninjau ulang pembagian beban kerja pada pekerja Generasi Z.
PENGARUH WORK LIFE BALANCE DAN SOCIAL SUPPORT TERHADAP EMPLOYEE ENGAGEMENT PADA KARYAWAN GENERASI Z DI PERUSAHAAN MANUFAKTUR KOTA BANDUNG Defi Dea Apriyanti; Benny Bernadus; Kartika Nuradina; Pras Rendy
Jurnal Cinta Nusantara Vol. 4 No. 2 (2026): April-Juni, Assessment and Learning Evaluation
Publisher : CV. Bunda Ratu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63754/jcn.v4i2.180

Abstract

Generasi Z merupakan kelompok usia yang mendominasi angkatan kerja saat ini, namun memiliki karakteristik yang berbeda dibandingkan generasi sebelumnya, terutama dalam memandang keseimbangan antara pekerjaan dan kehidupan pribadi serta pentingnya dukungan sosial di lingkungan kerja. Kondisi tersebut menjadi tantangan bagi perusahaan manufaktur dalam meningkatkan employee engagement, mengingat keterlibatan karyawan berperan penting dalam mendukung produktivitas dan pencapaian tujuan organisasi. Penelitian ini bertujuan untuk menganalisis pengaruh work-life balance dan social support terhadap employee engagement pada karyawan Generasi Z di perusahaan manufaktur Kota Bandung. Penelitian menggunakan pendekatan kuantitatif dengan teknik purposive sampling terhadap 100 karyawan. Analisis data menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa work-life balance secara parsial tidak berpengaruh terhadap employee engangement dan social support berpengaruh positif dan signifikan. Namun secara simultan, keduanya berpengaruh terhadap employee engagement. Nilai koefisien determinasi (R²) sebesar 0,217 menunjukkan bahwa kedua variabel independen secara bersama-sama mampu menjelaskan 21,7% variasi employee engagement, sedangkan 78,3% sisanya dipengaruhi oleh faktor lain di luar model. Temuan ini menjelaskan bahwa dukungan sosial dari atasan dan rekan kerja berperan lebih dominan dalam membentuk employee engagement dibandingkan kemampuan individu mengelola keseimbangan kehidupan kerja, meskipun keduanya tetap berkontribusi secara bersama-sama.
PERAN WORK-LIFE BALANCE DAN STRES KERJA TERHADAP PSYCHOLOGICAL WELL-BEING PADA KARYAWAN DI PT X BANDUNG Annisa Nabila Guluda; Kartika Nuradina; Benny Bernadus; Pras Rendy
Jurnal Cinta Nusantara Vol. 4 No. 2 (2026): April-Juni, Assessment and Learning Evaluation
Publisher : CV. Bunda Ratu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63754/jcn.v4i2.199

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Work-Life Balance dan Stres Kerja terhadap Psychological Well-Being pada karyawan PT X Bandung, baik secara parsial maupun simultan. Penelitian ini menggunakan pendekatan kuantitatif dengan desain asosiatif kausal (explanatory research). Populasi penelitian berjumlah 23 karyawan PT X Bandung dan seluruhnya digunakan sebagai sampel melalui teknik sampling jenuh (total sampling). Pengumpulan data dilakukan menggunakan kuesioner dengan skala Likert empat poin. Work-Life Balance diukur menggunakan Work/Nonwork Interference and Enhancement Scale, Stres Kerja diukur menggunakan Perceived Stress Scale (PSS-14), sedangkan Psychological Well-Being diukur menggunakan Psychological Well-Being Short Scale. Hasil pengujian menunjukkan bahwa seluruh item instrumen valid dan reliabel. Hasil regresi linear berganda menunjukkan bahwa Work-Life Balance tidak berpengaruh signifikan terhadap Psychological Well-Being (β = -0,029; t = -0,129; p = 0,899 > 0,05). Stres Kerja juga tidak berpengaruh signifikan terhadap Psychological Well-Being (β = 0,054; t = 0,244; p = 0,810 > 0,05). Secara simultan, Work-Life Balance dan Stres Kerja tidak berpengaruh signifikan terhadap Psychological Well-Being (F = 0,037; p = 0,964 > 0,05). Nilai R² sebesar 0,004 menunjukkan bahwa Work-Life Balance dan Stres Kerja hanya menjelaskan 0,4% variasi Psychological Well-Being, sedangkan 99,6% dijelaskan oleh faktor lain di luar model penelitian. Dengan demikian, hasil penelitian secara parsial menunjukkan bahwa Work-Life Balance dan Stres Kerja tidak berpengaruh signifikan terhadap Psychological Well-Being. Secara simultan, kedua variabel tersebut juga tidak berpengaruh signifikan terhadap Psychological Well-Being.
Co-Authors Annisa Nabila Guluda Arfani Rahmasari Azka Qisthiya Putri Bella Prameswari Putri Djaelani Defi Dea Apriyanti Fitriana Oktaviani Fivian Hazar Robayani Kartika Rahayu Nabila Iftah Rizqia Nuradina, Kartika Pras Rendy Putu Jollie Putri Ananda Rifqi Farisan Akbar Sandra Meilia Azzahra Wien Ningsing Handayani Halawa Windy Anisa Putri