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Kurniati Asmar
Politeknik Negeri Ujung Pandang
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Impulse Buying Era Sustainable Fashion: Peran Green Atmosphere dan Positive Emotion pada Generasi Z di Toko Pakaian Bekas Risnawati Risnawati; Tri Wahyu Septyani; Maududi Lamparawi Magenda; Andi Indra Saputra Alamsyah; Kurniati Asmar
eCo-Buss Vol. 8 No. 2 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i2.3321

Abstract

The background of this study is grounded in the fluctuating trend of second-hand clothing purchases, which is marked by unplanned buying among teenagers when visiting second-hand stores. Preliminary findings indicate that low impulse buying is not driven by frugal lifestyles but is influenced by store services and the overall store atmosphere. This is in line with with several studies showing, which states that shopping experience and store atmosphere are key factors in the second-hand clothing market, especially for Generation Z, who use fashion as a means of expressing themselves. This study seeks to address the existing research gap related to the relationship between store environment and impulse buying by focusing on the effect of atmosphere on impulse buying through positive emotion. The study employs an explanatory research approach with a sample of 267 customers of second-hand clothing stores in Makassar. The data were analyzed with WarpPLS version 7.0. The results show that green atmosphere has a positive yet insignificant impact on positive emotion, and also a positive but insignificant impact on impulse buying. Meanwhile, positive emotion has a positive and significant impact on impulse buying. The study concludes that although atmosphere does not produce a significant effect, consumers’ emotional factors remain the main driver of impulse buying.
Penguatan Kompetensi Sumber Daya Manusia dalam Optimalisasi Media Sosial sebagai Strategi Branding dan Promosi Digital pada Maka Coffe Makassar Andi Indra Saputra Alamsyah; Kurniati Asmar; Tri Wahyu Septyani; Risnawati Risnawati; Maududi Lamparawi Magenda
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 3 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i3.1989

Abstract

 Strengthening human resource (HR) capacity in digital marketing is essential for micro, small, and medium enterprises (MSMEs) in responding to digital transformation. Maka Coffee faces challenges in managing social media, including inconsistent content creation, limited use of analytics, and suboptimal digital branding. This community service program aims to enhance HR competencies through training, mentoring, and simulation. The program was implemented in four stages: preparation (observation and analysis), practice-based training, mentoring, and social media simulation. Evaluation used pre-test and post-test methods across five indicators: digital branding, social media management, content creation, use of digital tools (Canva), and engagement and analytics. The results show a significant improvement in participants’ competencies, with an average increase of more than 40%. The highest improvement occurred in content creation (45.16%). These findings indicate that practice-based training and mentoring effectively improve MSMEs’ digital marketing skills in a structured and practical manner.
DESIGN THINKING DALAM PENGEMBANGAN UI/UX MODUL PENILAIAN REKRUTMEN: STUDI KASUS SELEKSI DOKUMEN DAN WAWANCARA Kurniati Asmar; Andi Indra Saputra Alamsyah; Risnawati; Maududi Lamparawi Magenda; Tri Wahyu Septyani
Jurnal Komputer Teknologi Informasi Sistem Komputer (JUKTISI) Vol. 4 No. 3 (2026): Februari 2026
Publisher : LKP KARYA PRIMA KURSUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62712/juktisi.v4i3.825

Abstract

The evaluation stage of the recruitment process is often hindered by impracticality due to the fragmentation of applicant documents and assessment instruments, which diminishes the cognitive focus and accuracy of evaluators. This study aims to design an integrated digital recruitment system prototype using the Design Thinking approach. During the empathize and define stages, the primary issues identified were procedural complexity and unstructured interview workflows. Solutions were developed through the ideate and prototype stages, resulting in an internal platform that unifies digital document verification with an interview assessment module. The system's key features include a side-by-side interface that integrates standardized interview guides with electronic assessment forms, along with automated score accumulation and ranking features. The testing phase involved four expert respondents using the System Usability Scale (SUS) instrument, yielding an average score of 74.37 (Good/Acceptable category). The results demonstrate that the integration of features into a single platform effectively minimizes administrative barriers and enhances the objectivity of final decision-making. This research contributes to optimizing recruitment operational efficiency through the automation of candidate data processing
Integrating Public relations and Operations Management in Financing Services: A Business Strategy Perspective in Venture Capital Firms Risnawati; Maududi Lamparawi Magenda; Kurniati Asmar; Tri Wahyu Septyani; Andi Indra Saputra Alamsyah
Arus Jurnal Sosial dan Humaniora Vol 6 No 1: April (2026)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v6i1.2433

Abstract

Penelitian ini bertujuan untuk menganalisis integrasi public relations dan manajemen operasional dalam layanan pembiayaan dari perspektif strategi bisnis pada perusahaan modal ventura. Dalam dinamika industri jasa keuangan yang semakin kompetitif, integrasi antara fungsi komunikasi organisasi dan proses operasional menjadi faktor penting dalam mendukung efektivitas layanan serta memperkuat kepercayaan pemangku kepentingan. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus untuk memperoleh pemahaman yang mendalam mengenai bagaimana public relations dan manajemen operasional saling berinteraksi dalam mendukung implementasi strategi bisnis perusahaan. Pengumpulan data dilakukan melalui wawancara mendalam, observasi, serta analisis dokumen yang berkaitan dengan praktik public relations dan proses operasional dalam penyelenggaraan layanan pembiayaan. Hasil penelitian menunjukkan bahwa integrasi antara public relations dan manajemen operasional memiliki peran strategis dalam membangun reputasi perusahaan, meningkatkan kualitas komunikasi dengan mitra usaha, serta mendukung efektivitas pengelolaan layanan pembiayaan. Selain itu, sinergi antara strategi komunikasi dan pengelolaan operasional memungkinkan perusahaan untuk menjalankan strategi bisnis secara lebih adaptif terhadap dinamika pasar dan kebutuhan pemangku kepentingan. Temuan penelitian ini memberikan implikasi bahwa perusahaan modal ventura perlu memperkuat integrasi antara fungsi public relations dan manajemen operasional sebagai bagian dari strategi bisnis untuk meningkatkan kinerja layanan pembiayaan dan keberlanjutan organisasi.
Transformasi Brand image pada UMKM Coffee Shop melalui Pendampingan Strategi Public Relations (Studi Kasus pada Maka Coffee) Risnawati Risnawati; Maududi Lamparawi Magenda; Tri Wahyu Septyani; Andi Indra Saputra Alamsyah; Kurniati Asmar
NEAR: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2026): NEAR
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/nr.v5i2.3752

Abstract

Maka Coffee merupakan salah satu usaha mikro di sektor food and beverage (F&B) di Kota Makassar yang masih berada pada tahap awal pengembangan. Dalam kondisi tersebut, usaha menghadapi tantangan dalam membangun citra usaha (brand image) yang kuat di tengah meningkatnya persaingan bisnis coffee shop. Permasalahan yang dihadapi meliputi belum optimalnya pengelolaan komunikasi usaha, ketidakkonsistenan dalam penyampaian pesan kepada pelanggan, serta rendahnya tingkat visibilitas dan interaksi dengan audiens. Kondisi ini berdampak pada belum terbentuknya brand image yang jelas dan berdaya saing. Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk mentransformasi brand image UMKM melalui pendampingan strategi Public Relations yang terstruktur dan berkelanjutan. Metode yang digunakan adalah pendekatan partisipatif dengan melibatkan mitra secara aktif dalam setiap tahapan kegiatan, mulai dari identifikasi permasalahan, perumusan strategi komunikasi, hingga implementasi dan evaluasi. Bentuk intervensi yang dilakukan mencakup penguatan identitas komunikasi usaha, peningkatan kualitas konten sebagai media komunikasi, serta optimalisasi interaksi dan hubungan dengan pelanggan. Hasil kegiatan menunjukkan adanya peningkatan pada aspek komunikasi usaha, yang ditandai dengan meningkatnya engagement dan jangkauan audiens, serta terbentuknya citra usaha yang lebih konsisten dan profesional. Selain itu, terjadi peningkatan interaksi dengan pelanggan yang berimplikasi pada meningkatnya ketertarikan dan kunjungan konsumen. Secara keseluruhan, kegiatan ini menunjukkan bahwa pendampingan strategi Public Relations dapat menjadi pendekatan efektif dalam membangun dan mentransformasi brand image UMKM, khususnya pada usaha yang masih berada pada tahap awal pengembangan.
Pendampingan Strategi Optimalisasi Instagram sebagai Media Branding dan Promosi pada Maka Coffee Tri Wahyu Septyani; Andi Indra Saputra Alamsyah; Risnawati Risnawati; Kurniati Asmar; Maududi Lamparawi Magenda
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 2 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i2.1940

Abstract

This community service activity aims to optimize the use of Instagram as a branding and promotional medium for Maka Coffee, a micro, small, and medium enterprise (MSME) in Makassar City. The primary issue faced by the partner is the suboptimal management of its Instagram account, particularly in terms of bio optimization, visual content consistency, and customer engagement. The method employed is participatory mentoring, consisting of preparation, implementation, and evaluation stages. The results indicate improvements in the quality of the account profile, which has become more informative, more consistent and structured visual content, and increased digital interaction. Quantitatively, the number of followers increased by 35.7%, while reel content views showed a significant rise, reaching up to 123 thousand views. These findings demonstrate that optimizing Instagram-based digital marketing strategies is effective in enhancing the visibility and competitiveness of MSMEs.
Co-Authors Andi Indra Saputra Alamsyah Maududi Lamparawi Magenda Risnawati Risnawati Risnawati Tri Wahyu Septyani