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All Journal eCo-Buss Jurnal Pengabdian Masyarakat (ABDIRA)
Kurniati Asmar
Politeknik Negeri Ujung Pandang
Aerospace Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Impulse Buying Era Sustainable Fashion: Peran Green Atmosphere dan Positive Emotion pada Generasi Z di Toko Pakaian Bekas Risnawati Risnawati; Tri Wahyu Septyani; Maududi Lamparawi Magenda; Andi Indra Saputra Alamsyah; Kurniati Asmar
eCo-Buss Vol. 8 No. 2 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i2.3321

Abstract

The background of this study is grounded in the fluctuating trend of second-hand clothing purchases, which is marked by unplanned buying among teenagers when visiting second-hand stores. Preliminary findings indicate that low impulse buying is not driven by frugal lifestyles but is influenced by store services and the overall store atmosphere. This is in line with with several studies showing, which states that shopping experience and store atmosphere are key factors in the second-hand clothing market, especially for Generation Z, who use fashion as a means of expressing themselves. This study seeks to address the existing research gap related to the relationship between store environment and impulse buying by focusing on the effect of atmosphere on impulse buying through positive emotion. The study employs an explanatory research approach with a sample of 267 customers of second-hand clothing stores in Makassar. The data were analyzed with WarpPLS version 7.0. The results show that green atmosphere has a positive yet insignificant impact on positive emotion, and also a positive but insignificant impact on impulse buying. Meanwhile, positive emotion has a positive and significant impact on impulse buying. The study concludes that although atmosphere does not produce a significant effect, consumers’ emotional factors remain the main driver of impulse buying.
Penguatan Kompetensi Sumber Daya Manusia dalam Optimalisasi Media Sosial sebagai Strategi Branding dan Promosi Digital pada Maka Coffe Makassar Andi Indra Saputra Alamsyah; Kurniati Asmar; Tri Wahyu Septyani; Risnawati Risnawati; Maududi Lamparawi Magenda
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 3 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i3.1989

Abstract

 Strengthening human resource (HR) capacity in digital marketing is essential for micro, small, and medium enterprises (MSMEs) in responding to digital transformation. Maka Coffee faces challenges in managing social media, including inconsistent content creation, limited use of analytics, and suboptimal digital branding. This community service program aims to enhance HR competencies through training, mentoring, and simulation. The program was implemented in four stages: preparation (observation and analysis), practice-based training, mentoring, and social media simulation. Evaluation used pre-test and post-test methods across five indicators: digital branding, social media management, content creation, use of digital tools (Canva), and engagement and analytics. The results show a significant improvement in participants’ competencies, with an average increase of more than 40%. The highest improvement occurred in content creation (45.16%). These findings indicate that practice-based training and mentoring effectively improve MSMEs’ digital marketing skills in a structured and practical manner.
Co-Authors Andi Indra Saputra Alamsyah Maududi Lamparawi Magenda Risnawati Risnawati Tri Wahyu Septyani