Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal NEAR: Jurnal Pengabdian kepada Masyarakat Moneter : Jurnal Keuangan dan Perbankan
Kusnadi Kusnadi
Universitas Malahayati
Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences Transportation Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Edukasi Penerapan Digital Marketing Dalam Pembukuan Keuangan Akuntansi Sederhana Pada Umkm Produk Kue Semprong Di Desa Natar Kabupaten Lampung Selatan Hardini Ariningrum; Victoria Ari Palma Akadiati; Kusnadi Kusnadi; Afrilisis Safitri; Dian Eka Saputri
NEAR: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 1 (2025): NEAR
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/nr.v5i1.3252

Abstract

Transformasi digital menuntut pelaku UMKM untuk mengadaptasi teknologi dalam operasional bisnis, termasuk dalam hal pencatatan keuangan dan strategi pemasaran. Namun, banyak pelaku UMKM yang masih terbatas dalam pemahaman akuntansi dasar dan belum memanfaatkan digital marketing secara optimal. Kegiatan pengabdian ini bertujuan untuk memberikan edukasi terkait penerapan digital marketing serta pembukuan keuangan akuntansi sederhana kepada pelaku UMKM produk kue semprong di Desa Natar, Kabupaten Lampung Selatan. Metode yang digunakan meliputi observasi, wawancara, pelatihan langsung, serta evaluasi pemahaman peserta melalui pre-test dan post-test. Materi pelatihan mencakup pemanfaatan media sosial untuk pemasaran, penyusunan laporan laba rugi berbasis Excel, dan literasi akuntansi sesuai SAK EMKM. Hasil kegiatan menunjukkan peningkatan kemampuan pelaku usaha dalam pencatatan keuangan secara digital serta pemahaman mengenai strategi pemasaran berbasis platform online. Kegiatan ini mendorong efisiensi operasional, akurasi laporan keuangan, serta potensi perluasan pasar secara signifikan. Evaluasi akhir menunjukkan bahwa pelaku UMKM mulai mampu memisahkan keuangan pribadi dan usaha serta menyusun laporan keuangan yang lebih terstruktur. Program edukasi ini direkomendasikan untuk direplikasi pada sektor UMKM lainnya yang menghadapi tantangan serupa
Transformation of Digital Payment: Determinants of Customer E-Money Adoption and Implications for Digital Intention Behavior Satria Abadi; Merry Susanti; Miswan Gumanti; Kusnadi Kusnadi; Agnes Susana Merry Purwati
Moneter: Jurnal Keuangan dan Perbankan Vol. 14 No. 1 (2026): APRIL
Publisher : Universitas Ibn Khladun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/moneter.v14i1.2921

Abstract

The rapid expansion of e‑money digital payments in Indonesia amid ongoing digital transformation raises questions about which factors drive adoption and shape users’ intentions to use digital payments. This study investigates the principal determinants of e‑money adoption and their influence on behavioral intentions among Generation Z. A random sample of Gen Z customers from several areas in Lampung Province completed a structured questionnaire. Data were analyzed using multiple linear regression to examine relationships among social influences, facilitating conditions, and attitude toward e‑money on digital payment behavior. The findings reveal that social influence, facilitating conditions, and attitude toward e‑money each have significant positive effects on e‑money usage behavior among Gen Z in Lampung. Further analysis shows that attitudes toward e‑money are significantly shaped by facilitating conditions and social influences. This study suggest that strengthening supportive infrastructure and leveraging social networks can enhance favorable attitudes and increase e‑money adoption among young consumers.In practical terms, this means fintech providers and policymakers should prioritize reliable transaction systems, better digital literacy support, and wider acceptance networks to encourage sustained use.repository.radenintan.
Co-Authors Afrilisis Safitri Agnes Susana Merry Purwanti Dian Eka Saputri Hardini Ariningrum Merry Susanti Miswan Gumanti Satria Abadi Victoria Ari Palma Akadiati