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p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal International Conference on Islamic Economic Al-Irfan: Journal Of Arabic Literature and Islamic Studies
Anees El Zer
University of Dernah
Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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The Influence of Halal Labels , Brand Image, and Consumer Animosity on Gen Z Muslim Consumers' Purchase Intention on the Issue of Boycotting Citra Body Lotion Products Qonita Rahma Humairo; Nurwinsyah Rohmaningtyas; Anees El Zer
International Conference on Islamic Economic (ICIE) Vol. 5 No. 1 (2026): April
Publisher : Sekolah Tinggi Agama Islam Darul Ulum Banyuanyar Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58223/icie.v5i1.460

Abstract

This study aims to determine the effect of Halal Label, Brand Image and Consumer Animosity on the Purchase Intention of Citra Body Lotion which is experiencing a boycott issue among Gen Z Muslims in Surabaya using quantitative methods from primary data obtained through online questionnaires. The sampling technique used was purposive sampling with a total of 140 respondents. Respondents selected in this study were Gen Z Muslims who live in Surabaya City. Data analysis was carried out using Statistical Product and Service Solutions (SPSS). The results of the study indicate that partially the halal label has a significant positive effect on the purchase intention of Citra Body Lotion, Brand Image has a significant positive effect on the purchase intention of Citra Body Lotion and Consumer Animosity also has a significant negative effect on the purchase intention of Citra Body Lotion, which indicates that consumer sentiment or emotional attitudes towards certain issues can influence their purchase intentions. Simultaneously, the halal label, Brand Image and Consumer Animosity have a significant effect on the purchase intention of Citra Body Lotion. This research contributes to the understanding of Muslim consumer behavior, especially from Generation Z in responding to the issue of product boycotts and provides practical implications for companies in understanding purchasing intention through Halal Labels , Brand Image and Consumer Animosity.
Interrelationship of Vocabulary and Grammar Mastery in Shaping Descriptive Writing Competence: An Applied Linguistics Perspective on High School Students Shohibatil Karomah; Nurul Hadi; Anees El Zer
Al-Irfan : Journal of Arabic Literature and Islamic Studies Vol. 8 No. 2 (2025)
Publisher : Sekolah Tinggi Agama Islam Darul Ulum Banyuanyar Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58223/al-irfan.v8i2.333

Abstract

his research aims to determine the relationship between vocabulary mastery and grammar proficiency on the descriptive writing skills of second-grade students at the Islamic High School of Miftahul Qulub in Polagan. This study is a post-facto research involving a sample of 40 students. Data were collected through tests measuring vocabulary and grammar mastery, as well as descriptive writing ability. The data analysis techniques employed include product-moment correlation analysis and multiple linear regression analysis, with a significance level set at 5%. The findings reveal: (1) a positive and significant relationship between vocabulary mastery and descriptive writing ability, with a correlation coefficient of 0.445; (2) a positive and significant relationship between grammar mastery and descriptive writing ability, with a correlation coefficient of 0.554; (3) a positive and significant relationship between vocabulary and grammar mastery combined on descriptive writing ability, with a value of 12.225 and a regression coefficient of 0.631. This indicates that the higher the students’ mastery of vocabulary and grammar, the better their ability to write descriptive texts. This finding reinforces the theory that language proficiency serves as a crucial foundation in developing productive skills such as writing, and contributes to the development of Arabic writing instruction strategies that emphasize systematic mastery of linguistic elements.
Co-Authors Nurul Hadi Nurwinsyah Rohmaningtyas Qonita Rahma Humairo Shohibatil Karomah