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p-Index From 2021 - 2026
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All Journal EBISMA: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Azriadi Tanjung
STIE Al Washliyah Sibolga
Economics, Econometrics & Finance

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Pengaruh Pelayanan Prima dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen pada Toko Zae Prima Sibolga Meiman Saputra Gulo; Rosmita Ambarita; Azriadi Tanjung
EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Vol. 3 No. 01 (2026): EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi

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Abstract

This study examines the effect of service excellence and product quality on consumer purchasing decisions at Toko Zae Prima Sibolga. A quantitative descriptive method was employed with a sample of 50 respondents using questionnaires and interviews. The results show that service excellence positively affects purchasing decisions (r = 0.269), while product quality has a stronger effect (r = 0.531). Multiple regression analysis indicates that both variables simultaneously explain 52.5% of the variation in purchasing decisions. The t-test and F-test confirm that both variables significantly influence purchasing decisions (p < 0.05). The findings highlight the importance of enhancing product quality supported by excellent service to encourage consumer purchase decisions.
Pengaruh Integritas dan Karakteristik Individu terhadap Kinerja Pegawai pada Kantor Kecamatan Pasaribu Tobing Kabupaten Tapanuli Tengah Richardo Sihombing; Rosmita Ambarita; Azriadi Tanjung
EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Vol. 2 No. 02 (2026): EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi

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Abstract

This study aims to determine the effect of Integrity and Individual Characteristics on Employee Performance at the Pasaribu Tobing Subdistrict Office, Central Tapanuli Regency. This research uses a quantitative descriptive method to describe and analyze the relationships between variables. The population in this study consisted of 30 employees, all of whom were used as the sample through a saturated sampling technique. The data used were primary data collected through questionnaires. The results of the instrument test indicate that all statement items for the variables of Integrity (X1), Individual Characteristics (X2), and Employee Performance (Y) are valid and reliable, with Corrected Item-Total Correlation values greater than 0.300 and Cronbach’s Alpha values greater than 0.60. The classical assumption tests show that the data are normally distributed and free from multicollinearity, heteroscedasticity, and autocorrelation, indicating that the regression model is appropriate. The results of data analysis show that partially, Integrity and Individual Characteristics have a positive and significant effect on Employee Performance. Simultaneously, both independent variables also have a significant effect on Employee Performance, with a coefficient of determination of 64.6%. This means that Integrity and Individual Characteristics explain 64.6% of the variation in Employee Performance, while the remaining 35.4% is influenced by other variables not examined in this study.
Co-Authors Meiman Saputra Gulo Richardo Sihombing Rosmita Ambarita